In 2017 I made the transition in my business to strictly only take on wedding jobs. Before that, I was taking on everything under the sun. Though the transition was hard, I truly had no idea how specializing in just one thing would absolutely help my business grow. Today, I’m unpacking ALL of that for you! I hope this episode inspires you to take a look at your business to see how you can make the change for more growth.

Please remember to review this podcast for your chance to win coffee on me each month! Screenshot and share this episode if you loved it and remember to tag me @ladyilg!

Visit my website: www.ladyilgphotography.com

Email me with questions/suggestions/episode ideas or just to chat at [email protected]

Instagram: www.instagram.com/ladyilg

When running a business—especially if you work from home—it can become quite difficult to learn how to balance your work and personal life. How do you create time for yourself? How do you set boundaries with your clients?

Allison from As You Wish has answered all of these questions and I’m so excited to share our interview with you today!

Find Allison on Instagram: @asyouwishco

Alison’s website: https://www.asyouwishcolorado.com/

Please remember to review this podcast for your chance to win coffee on me each month! Screenshot and share this episode if you loved it and remember to tag me @ladyilg!

Chances are, if you’ve listened to episode 9 and 13, you might be realizing how important story is when it comes to business...but HOW exactly is this done? We unpack all of this in episode 14. In this episode I’ll give you practical ways to find your story...your personal story and your clients stories so that you can share for impact.

Please remember to review this podcast for your chance to win coffee on me each month! Screenshot and share this episode if you loved it and remember to tag me @ladyilg!

More people these days want genuine connection. We see ads and scroll right past them. So in a world where we are constantly pounded by information, how do we make our business stand out? How do we sell for impact?

The simple answer: with our personal stories. No one is better at this than my sweet friend, Ashley Craft. In today’s episode we dive into just how to get our customers to fall in love with our brand through our stories.

Follow Ashley on Instagram: @ashleymargaretcraft

Ashley’s website: https://www.ashleymargaret.com

Please remember to review this podcast for your chance to win coffee on me each month! Screenshot and share this episode if you loved it and remember to tag me @ladyilg!

Just a quick update for this week! No new episode but I have some amazing content headed your way next week and the weeks to come ;).

Is it ok to take a break when we experience the loss of a loved one? How do we let our clients know? Should our losses be something we share about publicly? How do we even continue to run our business in the midst of such a crippling loss?

These are all questions we answer in today’s episode with Julie Theis—business coach and psychology marketing expert. Julie lost her dad in the beginning of 2019 and continues to show up in her business and uses the loss of her father as his legacy for her to keep moving forward.

I hope today’s episode helps you, friend. And know that if you’re experiencing a loss, we’re right here with you.

Follow Julie on Instagram: @_julietheis

Julie’s website: https://www.julietheiscourses.com/

Please remember to review this podcast for your chance to win coffee on me each month! Screenshot and share this episode if you loved it and remember to tag me @ladyilg!

Mistakes in business are inevitable and today, I’m dishing alllll the dirty deets on the mistakes I’ve made while running my business. Oh Lordy, this is a frightening one to share! But I hope you learn from my mistakes!

Have a question for me? Email me at [email protected] or reach out to me on Instagram @ladyilg

Please rate and subscribe to this podcast! Each month I will be buying 3 people coffee for leaving a review!

When it comes to running a business, the relationships we have can either help us succeed, or bring us down. Today, I’m really excited to bring on an amazing guest—Jessica Gillespie from White Birch Weddings and Events. We talk all about how to create and foster genuine relationships in the wedding Industry, as well as how to use those relationships to help better your business. If you’re just starting out in your creative biz, this podcast episode is for you.

For more information about Jessica, visit her website: https://www.whitebirchweddingsandevents.com/

Or follow her Instagram: @whitebirchweddings

Have a question for me? Email me at [email protected] or reach out to me on Instagram @ladyilg

Please rate and subscribe to this podcast! Each month I will be buying 3 people coffee for leaving a review!

Have you ever wondered why some businesses seem to just “get it” when it comes to marketing and selling? Today’s guest, Park Howell has cracked the code when it comes to selling your product or service, and after listening to what he has to say, you’ll want to start bringing story into your business as well. Park teaches companies how to sell for impact and make more than double what they were making before.

For more information about Park, visit his website: https://businessofstory.com/

To listen to Park’s TedX talk visit: https://m.youtube.com/watch?v=2FM0MQnVRCE

Have a question for me? Email me at [email protected] or reach out to me on Instagram @ladyilg

Please rate and subscribe to this podcast! Each month I will be buying 3 people coffee for leaving a review!

Comparison, if not checked, can often turn into envy, and today, I’m sharing the one thing I’ve personally been struggling with lately, I hope this episode helps at least one person.

Have a question for me? Email me at [email protected] or reach out to me on Instagram @ladyilg

Please rate and subscribe to this podcast! Each month I will be buying 3 people coffee for leaving a review!