In this episode we focus on how gamification can affect a specific industry, in this case the world of fashion. Joining us as our first guest on the show is Matthew Drinkwater.

Matthew heads up the Fashion Innovation Agency at London College of Fashion where he, along with his team, help provide a North Star for where tech will take this rapidly evolving sector.

In this opening episode, we discuss the meaning of gamification, how companies are combining techniques with the tools and worlds of gaming to engage, motivate and manipulate both consumers and employees.

We also dive deeper into each of these three components, how the tools are more advanced than ever, how the techniques speak to the deepest and darkest parts of the human psyche, as well as diving into the incredible worlds that are being created.