Tiana Feghali isn’t your typical franchise visionary—and that’s exactly the point. In this candid, conversational episode, she opens up about swapping a career in film and TV for the food franchise world, and why it’s anything but “cookie-cutter.” We talk about shaking up a male-dominated industry, bringing fresh eyes to her family’s legacy, and leading with empathy instead of ego. From busting myths about franchising to building a culture people actually want to work in, Tiana keeps it real about what it takes to do things your own way.