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Let's Get Digital Live Ep. 6: E-Commerce
Live recording from Let's Get Digital event on Aug 21st, 2019 on the topic of e-commerce acquisition and marketing. We dive right into it and cover everything from Amazon to paid social to what to look forward to in 2020.
This episode features an incredible lineup of e-commerce experts for our panel discussion:
- Rick Bodey, Former Vice President of E-Commerce at West Music.
- Matt Mitchell, Business Unit Fanatic for US Cargo Control at Clickstop.
- Tim Barcz, Former Vice President of E-Commerce & Digital Marketing at Nexus Brands Group.
Topics we covered include:
- What are the pros and cons of the Amazon opportunity?
- What platform(s) do you recommend for building and scaling an e-commerce site in 2019/2020?
- When does it make a difference, and how/why?
- What is an overrated e-commerce marketing practice or tactic?
- What role does social media play in your acquisition and marketing program?
- What channels and practices have led to the biggest ROI over the past 12-24 months?
- What is the most interesting trend on your radar this year? What are you predictions for the next 3-5 years?
About:
Let's Get Digital is a monthly meet-up for modern marketers in the ICR area.
Each month, we pair a new topic (ie. social, paid acquisition, e-commerce) with a new panel of experts – each with an interesting POV on what's working now.
The best news is that we're gearing up for a new season in 2020. You can sign-up for event dates and announcements here → modmarketers.com
The format is simple:
✓ We meet. Same place and time each month.
✓ We learn. A panel of pros share results, not theories.
✓ We connect. Enjoy free drinks and food while winding down the work day with other wordsmiths, algorithm chasers, and excel nerds.
The event is completely free and open to everyone.
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By Sculpt Team
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Live recording from Let's Get Digital event on Aug 21st, 2019 on the topic of e-commerce acquisition and marketing. We dive right into it and cover everything from Amazon to paid social to what to look forward to in 2020.
This episode features an incredible lineup of e-commerce experts for our panel discussion:
- Rick Bodey, Former Vice President of E-Commerce at West Music.
- Matt Mitchell, Business Unit Fanatic for US Cargo Control at Clickstop.
- Tim Barcz, Former Vice President of E-Commerce & Digital Marketing at Nexus Brands Group.
Topics we covered include:
- What are the pros and cons of the Amazon opportunity?
- What platform(s) do you recommend for building and scaling an e-commerce site in 2019/2020?
- When does it make a difference, and how/why?
- What is an overrated e-commerce marketing practice or tactic?
- What role does social media play in your acquisition and marketing program?
- What channels and practices have led to the biggest ROI over the past 12-24 months?
- What is the most interesting trend on your radar this year? What are you predictions for the next 3-5 years?
About:
Let's Get Digital is a monthly meet-up for modern marketers in the ICR area.
Each month, we pair a new topic (ie. social, paid acquisition, e-commerce) with a new panel of experts – each with an interesting POV on what's working now.
The best news is that we're gearing up for a new season in 2020. You can sign-up for event dates and announcements here → modmarketers.com
The format is simple:
✓ We meet. Same place and time each month.
✓ We learn. A panel of pros share results, not theories.
✓ We connect. Enjoy free drinks and food while winding down the work day with other wordsmiths, algorithm chasers, and excel nerds.
The event is completely free and open to everyone.