Let's Get Digital Live

Let's Get Digital Live

By Sculpt TeamBusiness
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Let's Get Digital Live episodes

  • Let's Get Digital Live S2E1: Social Video Strategy

    We talk shop about what good video looks like for social media and how to make it. Live recording from the first episode of the new season on February 20, 2020. (Apologies in advance for the slightly shakier than normal audio during our first livestream version of Let's Get Digital.) 

    This episode features two social video marketing experts you should know:


    - Bruce Heintz, Social Media Coordinator at the University of Iowa
    - Logan Bean, Videographer for Hawkeye Football

    Topics we covered include:

    - What was your highest performing video and why did it work so well?

    - What are the most interesting social video trends on your radar for 2020? The next 3 - 5 years?

    - What tools would you recommend for making better/faster social video? 

    - How do you make your content stand out, stop thumbs, and drive engagement?

    - What are your top tactical tips for Instagram and YouTube?

    - How are you experimenting with TikTok or planning to? What's working?

    - How has social video changed in the past 3 years?


    About:

    Let's Get Digital is a monthly meet-up for modern marketers in the ICR area and beyond.
    Each month, we pair a new topic (ie. social, paid acquisition, e-commerce) with a new panel of experts – each with an interesting POV on what's working now.

    Season 2 is all about using social media to grow your business in 2020. You can sign-up for event dates and announcements here → modmarketers.com


    The format is simple:
    ✓ We meet.
    ✓ We learn.
    ✓ We connect.

    The event is completely free and open to everyone.

    38 min
  • Let's Get Digital Live Ep. 7: Content Marketing

    Live recording from Let's Get Digital event on September 18, 2019 on the topic of content marketing. We get into the nitty gritty of good content and how to make it.

    This episode features all-star expert content marketers:


    - Nick Westergaard, Chief Strategist at Brand Driven Digital

    - Mariah Obiedzinski, Senior Direct of Content Services at Stamats

    - Heather Fuessley, Marketing Director at Geonetric


    Topics we covered include:

    - How to be more successful at content marketing (the do's and don'ts)

    - Best tips for getting started in content marketing

    - When does it make a difference, and how/why?

    -  What is an overrated content marketing practice or tactic? What's an underrated practice?

    - What are the most important metrics to watch?

    - Which brands have great content marketing worth emulating?

    - How has content marketing changed in the past 3 years. What are your predictions for the next 3-5 years?



    About:

    Let's Get Digital is a monthly meet-up for modern marketers in the ICR area.
    Each month, we pair a new topic (ie. social, paid acquisition, e-commerce) with a new panel of experts – each with an interesting POV on what's working now.

    The best news is that we're gearing up for a new season in 2020. You can sign-up for event dates and announcements here → modmarketers.com

    The format is simple:
    ✓ We meet. Same place and time each month.
    ✓ We learn. A panel of pros share results, not theories.
    ✓ We connect. Enjoy free drinks and food while winding down the work day with other wordsmiths, algorithm chasers, and excel nerds.
    The event is completely free and open to everyone.

    44 min
  • Let's Get Digital Live Ep. 6: E-Commerce

    Live recording from Let's Get Digital event on Aug 21st, 2019 on the topic of e-commerce acquisition and marketing. We dive right into it and cover everything from Amazon to paid social to what to look forward to in 2020.

    This episode features an incredible lineup of e-commerce experts for our panel discussion:


    - Rick Bodey, Former Vice President of E-Commerce at West Music.

    - Matt Mitchell, Business Unit Fanatic for US Cargo Control at Clickstop.

    - Tim Barcz, Former Vice President of E-Commerce & Digital Marketing at Nexus Brands Group.


    Topics we covered include:

    - What are the pros and cons of the Amazon opportunity? 

    - What platform(s) do you recommend for building and scaling an e-commerce site in 2019/2020? 

    - When does it make a difference, and how/why? 

    -  What is an overrated e-commerce marketing practice or tactic? 

    - What role does social media play in your acquisition and marketing program? 

    - What channels and practices have led to the biggest ROI over the past 12-24 months? 

    - What is the most interesting trend on your radar this year? What are you predictions for the next 3-5 years?



    About:

    Let's Get Digital is a monthly meet-up for modern marketers in the ICR area.
    Each month, we pair a new topic (ie. social, paid acquisition, e-commerce) with a new panel of experts – each with an interesting POV on what's working now.

    The best news is that we're gearing up for a new season in 2020. You can sign-up for event dates and announcements here → modmarketers.com

    The format is simple:
    ✓ We meet. Same place and time each month.
    ✓ We learn. A panel of pros share results, not theories.
    ✓ We connect. Enjoy free drinks and food while winding down the work day with other wordsmiths, algorithm chasers, and excel nerds.
    The event is completely free and open to everyone.

    49 min
  • Let's Get Digital Live Ep. 5: Funnels and Marketing Automation

    Live recording from the Let's Get Digital event on June 19th, 2019 on the topic of Funnels and Marketing Automation.


    To share their insights and tool recommendations, we brought in an incredible panel of experts:

    • Jordan Cunningham, Product Owner & Senior Analyst at Geonetric 
    • Tihomir Liptak, Co-Founder at Big Tree Marketing
    • Mark Vande Haar, Digital Marketing Trainer

      • Questions include:

      1. What are common marketing/sales activities that can be automated, besides email?
      2. What should be automated, what should be manual?
      3. What are the marketing automation tools you live and swear by?  What tools/apps do you recommend for those with limited resources?
      4. What is an overrated funnel practice/tactic, and an underrated funnel practice?
      5. For someone not currently using automation, where is a good place to start?
      6. What are the different key funnels you should think about having and advantages for each?
      7. Automation ROI: How much time up front does a system or funnel take to set up? How much time can it save on the back end?
      8. What is the most interesting marketing automation trend on your radar this year? Next 3-5 years, what will the landscape look like?
      9. What is your go-to resource for people who want to dive in deeper and learn?

        10. About:


        Let's Get Digital is a monthly meet-up for modern marketers in the ICR area brought to you by Sculpt. Each month, we pair a new topic (ie. social, paid acquisition, e-commerce) with a new panel of experts – each with an interesting POV on what's working in 2019. You can sign-up for event dates and announcements here → modmarketers.com The format is simple: ✓ We meet. Same place and time each month. ✓ We learn. A panel of pros share results, not theories. ✓ We connect. Enjoy free drinks and food while winding down the work day with other wordsmiths, algorithm chasers, and excel nerds. The event is completely free and open to everyone.

        50 min
      10. Let's Get Digital Live Ep. 4: SEO

        We're back! Live recording from Let's Get Digital event on April 18th, 2019 on the topic of Search Engine Optimization.

        This episode features a panel of SEO all-stars including:

        • Sherry Bonelli, Owner at Early Bird Digital Marketing 
        • Tim Lane, Sr. Digital Strategist at Geonetric
        • Tyler Hakes, Principal & Strategy Director at Optimist

          • Questions include:

          1. Your take on the state of SEO. What’s exciting and working in the world of content, technical, and local SEO?
          2. What is an overrated SEO practice/tactic, and an underrated SEO practice?
          3. What’s your Top 3-5 steps you would take to make a web page rank page #1?
          4. What is one piece of practical advice you would give to someone starting out with SEO — a brand new site, and then an established one?
          5. What are the SEO tools you live and swear by? What tools/apps do you recommend for those with limited resources?
          6. What is the most interesting SEO trend on your radar for 2019?
          7. What’s the relationship between SEO and Social channels?
          8. What are the most important metrics to watch? How do you measure success or ROI from your campaigns?
          9. What is your go-to resource for people who want to dive in deeper and learn?

            10. About:

            Let's Get Digital is a monthly meet-up for modern marketers in the ICR area brought to you by Sculpt. Each month, we pair a new topic (ie. social, paid acquisition, e-commerce) with a new panel of experts – each with an interesting POV on what's working in 2019. You can sign-up for event dates and announcements here → modmarketers.com The format is simple: ✓ We meet. Same place and time each month. ✓ We learn. A panel of pros share results, not theories. ✓ We connect. Enjoy free drinks and food while winding down the work day with other wordsmiths, algorithm chasers, and excel nerds. The event is completely free and open to everyone.

            48 min
          10. Let's Get Digital Live Ep. 3: Video Marketing

            Live recording from Let's Get Digital event on March 20th, 2019 on the topic of Video Marketing. (Sad you missed seeing it live, it was pretty awesome).


            This episode features a panel of Videography experts from all over including:

            - Ian Servin, Video Manager at Brightcove.
            - Clarity Guerra, Creative Media Manager/Producer at University of Iowa
            - Sid Singh, Founder & Creative Director at Vert Motion

            Questions include:
            What’s performing well in video marketing right now (for your brand or audience)? What is the most interesting video / video marketing trend on your radar for 2019? Next 3-5 years? Any advice for stopping thumbs, standing out, driving engagement – what’s working in social video? Perspective on horizontal vs. vertical videos – where does it work well? What is one piece of practical advice you would give to someone starting out with video marketing? What does effective video marketing on a budget look like? What would you do if you didn’t have the team/equipment? Who is doing video personalization well? How have you leveraged personalization in videos? What are the most important metrics to watch? How do you measure success or ROI from your campaigns? What are your favorite time-savings hacks or tools? What other tools do you live by? What tools/apps do you recommend for those with limited resources? What is your go-to resource for people who want to dive in deeper and learn?

            About:

            Let's Get Digital is a monthly meet-up for modern marketers in the ICR area brought to you by Sculpt.
            Each month, we pair a new topic (ie. social, paid acquisition, e-commerce) with a new panel of experts – each with an interesting POV on what's working in 2019.
            You can sign-up for event dates and announcements here → modmarketers.com
            The format is simple:
            ✓ We meet. Same place and time each month.
            ✓ We learn. A panel of pros share results, not theories.
            ✓ We connect. Enjoy free drinks and food while winding down the work day with other wordsmiths, algorithm chasers, and excel nerds.
            The event is completely free and open to everyone.

            48 min
          11. Let's Get Digital Live Ep. 2: Social Media Marketing

            Live recording from Let's Get Digital event on Feb 20th, 2019 on the topic of social media marketing trends and opportunities.


            Featuring an all-star lineup of social media marketing pros for our panel discussion:

            - Michael Benning, Social Media Director at U of Iowa. Michael leads the organic/paid social media strategy for UI's main accounts. Previously, he led social media at ACT.

            - Laura Kivlighan, Digital Engagement Manager at Sculpt. Laura has built social media strategies for brands like MidWestOne, George Foreman, Roth Cheese, and Black and Decker Home.

            - Chris Cozzolino, co-founder at Uptown Creation. Chris manages Instagram and LinkedIn growth campaigns for influencer, personal, and corporate brands.

            Questions included:
            What’s the most underrated and overrated social media (channel/tactic) right now? Why? What’s performing well in social media marketing right now? What weight do you put on the stories format, and tips for the audience? What brands do you follow because you like the way they engage their customers? What is one piece of practical advice you would give to someone starting out with social for your area of focus? What is the most interesting trend on your radar for 2019? What should people be measuring? What are you reporting up? How do you measure ROI?


            About:

            Let's Get Digital is a monthly meet-up for modern marketers in the ICR area.


            Each month, we pair a new topic (ie. social, paid acquisition, e-commerce) with a new panel of experts – each with an interesting POV on what's working in 2019.


            You can sign-up for event dates and announcements here → modmarketers.com


            The format is simple:
            ✓ We meet. Same place and time each month.
            ✓ We learn. A panel of pros share results, not theories.
            ✓ We connect. 


            Enjoy free drinks and food while winding down the work day with other wordsmiths, algorithm chasers, and excel nerds.

            The event is completely free and open to everyone.

            48 min
          12. Let's Get Digital Live Ep. 1: Paid Acquisition

            Live recording from the first Let's Get Event event on January 16th, 2019.


            Featuring  an all-star lineup of paid media pros for our panel discussion:

            Hayley Warack, Converge Consulting Tim McDougall, 50PoundBoson Zach Schladetzky, TaxAct, and moderator Josh Krakauer, Sculpt.


            Questions include:

            What’s the most underrated and overrated paid media (channel/tactic) right now? Why?  What’s netting a high ROI?  What is your testing structure when setting up campaigns?   What is one piece of practical advice you would give to someone starting out with paid for your area of focus? What is the most interesting trend on your radar in paid acquisition for 2019? Next 3 years?  


            About:

            Let's Get Digital is a monthly meet-up for modern marketers in the ICR area.

            Each month, we pair a new topic (ie. social, paid acquisition, e-commerce) with a new panel of experts – each with an interesting POV on what's working in 2019.

            You can sign-up for event dates and announcements here → modmarketers.com

            The format is simple:

            ✓ We meet. Same place and time each month.

            ✓ We learn. A panel of pros share results, not theories.
            ✓ We connect. Enjoy free drinks and food while winding down the work day with other wordsmiths, algorithm chasers, and excel nerds.

            The event is completely free and open to everyone.

            46 min

          About Let's Get Digital Live

          From the publisher's feed

          Welcome to Let's Get Digital, a monthly meet-up for modern marketers. We bring a panel of pros together to talk about what's really working in digital marketing this year. All meetings are recorded…