How we market the pro-life movement matters! Brett Atteberry, pro-life author, speaker, and president and CEO of Heroic Media, discusses how we need to think about marketing to young women even before they become pregnant. In this episode, we talk about learning from marketing success of Planned Parenthood, then reverse engineering the message to take PP down! Listen in as we discuss the business and marketing side of things and become inspired to get out the message of hope and life!

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