Julian's been busy tearing up Instagram and TikTok with his hot, extremely practical takes on strategy, navigating culture and getting ahead. And based on his background working with large brands and household names, he's certainly picked up a thing or two:

We sat down to discuss:

• What strategy, and strategic thinking is really all about
• Why being great at your job isn't what gets you promoted
• How artificial intelligence can help you get ahead.

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