Lily is the Founder and CEO of Think Dirty® is a mobile-first, social commerce platform that connects ingredient-conscious beauty shoppers to natural beauty brands. Think Dirty's mission is to make reading cosmetic and personal care product labels simple, easy and fun. Think Dirty is the winner of Mastercard Women Entrepreneurship Competition, a DMZ alumni company, it's also named as one of the Top 25 SheEO Ventures, MaRS JOLT and CFC Ideaboost. Think Dirty was named the best beauty apps by Refinery29 and Brit+ Co. It was also featured on O Magazine, Fast Company, NPR, Huffington Post, TED Blog, Allure Magazine, The Atlantic, PSFK, New York Magazine, Today's Show and Consumer's Report.
Prior to founding Think Dirty, Lily has been an award-winning Art Director in advertising and design for 13 years. She began her career in marketing in the e-commerce department of MoMA, New York. And worked at agencies such as Sid Lee, TAXI, Wunderman and TBWA\Chiat\Day for major international brands in consumer packaged goods, retail, financial, auto, telecommunications and non-profit, including Harvard Graduate School of Design, MIT, American Express, Tim Hortons, Joe Fresh and Mercedes-Benz. While not keeping her right brain busy, Lily is befriending dogs, volunteering to causes she believes in and checking off her list of 1000 places to go one continent at a time.