In this episode of the KPI Cafe, Reunion Marketing CEO Dave Spannhake offers insights about how dealers and their digital marketing vendor partners can best navigate the evolving digital marketing landscape through understanding the changes the industry is currently undergoing. From his work at a 33-store group in North Carolina that culminated with his role as Marketing Director, Dave has been a dealer advocate since 2005. That's how he's able to give some historical perspective on digital m...