In the past year, privacy, tracking and attribution have been turned on their heads when it comes to spending money on social ads.

To understand the changes, and how new privacy laws are affecting retail ad spends, we talk with Jennifer Spivak, co-founder of and Courtney  Tarrant of the Ad Girls.

Read and follow the full conversation here https://asdonline.com/blog/marketing/successful-facebook-instagram-ad-campaigns-2023/

Welcome to Let's Talk a Little Shop, a podcast created by ASD Market Week. Let's talk a little shop aims to help small businesses navigate the rapidly changing retail landscape, whether you own a brick and mortar store or an online seller, or both this podcast provides tangible strategies to keep your cash register ringing.

In this episode Macala Rose and Chris Guillot talk about how retail store owners:

• Can find joy in their businesses, especially if they’re burned out. 
• Can reinvent their retail business by inventing themselves, and aligning their operations to their values and beliefs. 
• The questions retailers need to ask themselves in order to successfully hire and keep great employees.
• Design teams that meet and exceed customer expectations.
• Successfully navigate DEI, inclusivity and master their hiring processes. 

Thanks for listening to learn more. You can find out more about Chris via her website, sign up for her free training, or follow her on Instagram. 

To attend the next ASD in person, and learn from retail experts like Chris, register today. To keep learning and listening to more great episodes of our podcast, be sure to subscribe to this podcast on iTunes, Google play, Amazon or Spotify, and make sure to rate us too.

Welcome to Let's Talk A Little Shop, a podcast created by ASD Market Week. Let's talk a little shop aims to help small businesses navigate the rapidly changing retail landscape, whether you own a brick and mortar store or are an online seller (or both) this podcast provides tangible strategies to keep your cash register ringing.

I sat down with DeAnna McIntosh of Retail Evolved in order to discuss the lost art, and science, of merchandising. What started as detailed discussion on planning, trends and in-store selling quickly became something much, much more. In this episode, we discussed over 17 ideas and strategies for retailers in under an hour. Listen in to learn about:

1. E-commerce and the truth about your conversion rates.
2. How the problem isn’t your marketing, it’s your merchandising.
3. Why and how merchandising became a lost art and science. 
4. How to look at merchandising as the operational system for the back office part of your business.
5. How to get your products to the right people.
6. Why your retail business needs to solve a specific problem for your customers.
7. How can to serve your customer at a deeper level
8. Why know your customer will put you 10 steps ahead of your competition. 
9. Creating a better merchandising experience through headless commerce.
10. Using apps and creating services for customer retention.
11. Finding alternative uses for your store. 
12. Rethinking your product mix.
13. Pricing and sales in time of inflation.
14. Standing for something and having a mission.
15. Becoming a staple in your community.
16. Adding services that solve customers' needs.
17. How to Create a VIP Day that also moves retail inventory. 

About Deanna McIntosh:

You can find DeAnna at DeAnnaMcIntosh.com or RetailingEvolved.com, and on all social platforms at @DeannaJMcIntosh. You can learn about her Retail Business VIP Day as well.

Learn more about ASD Market Week:

To learn more, visit ASDOnline.com. You can also register for our next show. Get the transcript and read the full interview here.

Let’s Talk A Little Shop, is a podcast series that helps small retailers find success in-store and online. Every other week, we will speak with leading experts, software companies, and other retailers (in the ASD family) about how they are building relationships with customers and creating revenue in a post-pandemic, digitally driven age.  


To learn more about ASD, visit http://www.asdonline.com.  You can also find webinars and videos on our blog at https://asdonline.com/blog/.