Let's Talk About Brand

The word “empowerment” comes up a lot in this interview with online business-building coach Teresa Heath-Wareing! Teresa is all about empowering people, including herself, to live the lives they want to lead via building their online businesses.

I've known Teresa for a long time, and her messaging has been remarkably consistent over the years. We discuss how she built her business up to the level of reputation and success she enjoys now, how she chooses where to place her energy, and her constant commitment to bringing excellence to everyone she encounters. We also discuss her decision to release a more personal podcast earlier this year and how she decides what she does and doesn’t share as part of both her personal and business lives.

In this episode:

• Teresa’s first personal brand as an employee 
• “I basically started from fear and having my back up against the wall and knowing I need to make money…”
• “They sort of borderline stalked you!”
• What made people buy in to Teresa in the early days
• Learning from the experts
• Getting clients from speaking…then not getting clients from speaking
• Saying yes to opportunities
• “...doing the small stuff and working your way up to it”
• The Hustle: gift bags, selfies, and flying 5,000 miles for coffee
• Choosing what opportunities to say yes or no to
• Why marketing?
• Delivering empowerment
• Her sobriety journey and “Losing Parts Of Myself” podcast
• What she will and won’t share

Find Teresa:

Instagram

LinkedIn

teresaheathwareing.com 

Your Dream Business podcast

❤️

Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand

Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!

❤️

Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand

Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!

Hosted on Acast. See acast.com/privacy for more information.

You know I love having a chance to speak with non-marketers!

(Then again, is there truly such a thing in the world of personal branding?)

Ophira Edut has held many titles: teenage streetwear creator, artist, writer, graphic designer, web developer, magazine editor, feminist anthologist, author, and globally-acclaimed astrologer, just to name a few. We discuss her organic journey between all of these worlds, her motivations, key moments of recognition, and of course the companionship of her identical twin sister, Tali, with whom Ophira shared almost all of these adventures.

The biggest message of Ophira's story is: do what you do, put your creativity out there into the world–and if opportunities arise from it, say YES to them!

Hear about:

• Growing up an identical twin in a Middle Eastern family in the Midwest
• Winning allllllllll the contests
• Denim Rebellion and Double Vision
• (and Urban Outfitters and Raven-Symoné)
• Getting “Sassy” in NYC
• Hues Magazine
• Back to NY & getting online
• Astrology as personal insight…
• …and personal brand…
• …and science.
• Gloria Steinem!
• Ms. Magazine
• “Adios, Barbie”
• Teen Vogue and the birth of the AstroTwins brand
• “Astro Style”
• Astrology as a conduit for connection
• AstroStyle.com
• Syndication
• Elle Magazine
• Why Beyonce and Jay Z are still together (it was in the stars!)
• Bringing individual skills to a joint brand
• Tapping into commonalities
• Providing hope and guidance

Find Ophira:

Astrostyle.com 

“The Astrology Advantage”

Instagram

TikTok

❤️

Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand

Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!

❤️

Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand

Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!

Hosted on Acast. See acast.com/privacy for more information.

Fab Giovanetti bounds onto any stage she’s invited to “excited and excitable as a Labrador every single day”⏤and it’s highly contagious!

On this episode we discuss how Fab transitioned from hiding behind a community she’d built for health and wellness professionals (and being one herself!), to stepping into more of a general marketing and small business leadership spotlight: first as a podcast host, then as the founder of the Alt Marketing School online learning academy. Now she’s taking it a step further as a fractional CMO.

Fab’s had several touch points over the years where she’s had to rebalance the boundaries and overlaps of her different positions: as a marketer, as a community leader, as an educator, and as her own vibrant self. Through it all, she’s forged a career all about helping people via stronger systems, more effective marketing, and, above all, a sense of fun!

Listen for:

• “Big Labrador energy”
• Fab’s start as a business and marketing coach for health and wellness entrepreneurs at Health Bloggers Community (later Creative Impact)
• Becoming known via community events
• “I was kind of hiding behind the company because it was more about community, about others…”
• Alt Marketing School Podcast
• “I'm going to say the P word: ‘pandemic’”
• Sharing her journey as a founder and learning in public
• Becoming the go-to for marketing business support  
• “Helping making marketing better for marketers”
• Working out the Fab, the person, and the personal brand, and the expert would play within Creative Impact? And how did you work out the differences and or similarities of how Fab, the person, would factor into Alt Marketing School? 
• “I'm clear about my mission I'm clear about what I want to do and I'm clear about what I enjoy doing within that as well”
• “The energy that I bring in is so essential to the school…I embody it by being an absolute doofhead.”
• Why systems are so essential
• Showing up
• The boundaries and overlaps between Fab and Alt Marketing School
• Becoming a fractional Chief Marketing Officer, and adding that to the mix
• The drive to help others
• What Fab truly delivers to people via Alt Marketing School
• How long ago were the 80s?
• Her husband’s fans

Find Fab:

LinkedIn

Instagram

fabgiovanetti.com

altmarketingschool.com 

Fab's Books!

❤️

Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand

Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!

❤️

Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand

Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!

Hosted on Acast. See acast.com/privacy for more information.

When people in the know hear the word “community,” they think of Christina Garnett.

But Christina didn't always start out specifically working in community; her turning point in her personal branding journey was a specific tweet in December 2020:

You'll hear us talk about that tweet a lot in this week’s episode, and how it wound up changing her life and impacting her professional career in great ways. We also discuss what she was doing leading up to the fateful tweet, what she did with it, and how she has weighed her options since–including starting her own business as a fractional CCO (Chief Community Officer/Chief Care Officer) and advisor, helping companies foster better communication with their communities in all sorts of ways. 

Listen and learn:

• Community as a response to COVID-era isolation
• The Tweet
• Why it hit
• Not overthinking it
• Continuing to keep it real
• Haters gonna hate
• Pre-Tweet career
• Pandemic 
• Medium article
• Burnout, vulnerability, reaching out and getting known
• Why people wanted her
• Being a connector
• Data driven strategy
• The voice of the community
• Parasocial relationships with brands, and how personal brands come into play with solidifying that relationship
• Deciding not to become an influencer
• Creating her own job title
• What drives Christina
• Why companies need community
• What Christina specifically brings to the table
• The personal and the professional

Find Christina:

Twitter

LinkedIn

Pre-order her book!

❤️

Get Started on Your Personal Brand Journey with a sampling of Christine's Questions here: https://www.gritmon.com/talkaboutmybrand

Subscribe to the Let's Talk About Brand Newsletter

❤️

Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand

Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!

Hosted on Acast. See acast.com/privacy for more information.

I first met today's guest, Jess Zafarris, as a journalist in the marketing and advertising space (she was an editor for Adweek and is now editor at large at Ragan Communications and PR Daily). 

But what we're really talking about today is Jess's other career–and other personal brand–as an etymologist and etymology author.

On her “Useless Etymology” channels, Jess presents word origins and history in an engaging and entertaining way, and is working on her third etymology book. We discuss how she concurrently built her careers as a journalist and a “pop etymologist” and how she’s balanced both.

Listen and learn:

• Jess’s career in journalism 
• Her Adweek chapter, and building a name for herself
• “How could you be so incurious?...”
• Why this topic interests me (Christine) so personally
• Jess’s research background
• ”It's kind of like linguistic anthropology–linguistic sociology, more so…”
• Useless Etymology blog
• Building TikTok accounts for both Adweek and Useless Etymology
• “Once Upon A Word”
• Jess’s brand voice
• “I didn't want to jeopardize the career that was affiliated with my primary income…”
• Growing Useless Etymology
• Content lessons
• “Words From Hell”
• The violent history of the word “decimate”
• “Offbeat word origins for curious minds…”
• Jess’s book development process
• “Useless Etymology: The Book”!
• “I actually let my audience choose for me…” 
• What lights Jess up about etymology
• “Have you ever tried to read the OED?”
• The positive opportunities “Words From Hell” has opened up
• Words Unraveled podcast
• The topic of Jess’s fourth book

Find Jess:

Blog

Podcast 

TikTok

Instagram

Useless Etymology Instagram

Books:

Words From Hell

Once Upon A Word

❤️

Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand

Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!

❤️

Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand

Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!

Hosted on Acast. See acast.com/privacy for more information.

Today’s conversation is with a good friend of mine. Paul Ince, a.k.a. BizPaul, is the owner and founder of LikeMind Media, a content marketing agency in Loughborough, UK, as well as the founder of the MarketEd Live conference.

We talk about how Paul Ince, regular human, became Biz Paul, content marketing thought leader, back in the early days of social media. We also talk about being in touch with the things that light you up about what you do, and the challenges that can come along with expansion, especially if what your clients are really buying is you.

Finally, we get into my favorite thing about a personal brand: no matter what it is that you do, other people do it too, so what really makes you the right person for someone to work with? Because it's not about what you deliver. It's about what you personally bring to the table–and that, of course, is your personal brand.

A few of the things we hit in today’s episode:

• Working for a national technology company 
• How the 2008 Beijing Olympic games indirectly led to @bizpaul 
• Becoming a content creator in the tech space
• “I had no intention of setting up a business…”
• Trying to sell an app people weren’t ready for…
• …and deciding to focus on closing that knowledge gap instead
• Paul’s first cringey business card
• Paul’s first cringey pitch deck (it worked!)
• Not the footballer
• How events changed the game
• MarketEd Live
• Starting to take on help
• Balancing BizPaul and LikeMind Media
• “I don't really want to be known as the funky-shirted marketing guy…”
• What keeps him in the game
• What he truly delivers
• What makes someone a fit—or not a fit⏤or LikeMind Media
• What people are really buying into when it comes to BizPaul
• “Maybe it's a Gen X thing. I suspect it might be…”

Find Paul:

BizPaul.com

PaulInce.com

LikeMind.Media

LinkedIn

Instagram

❤️

Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand

Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!

❤️

Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand

Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!

Hosted on Acast. See acast.com/privacy for more information.

Brooke Sellas of B Squared Media was on previously talking about the thing that she is known for: customer care. This time we’re digging into how she got known for it, what it really means to her, and her motivations behind it. 

This is an especially relatable conversation because despite owning a successful marketing agency, appearing on massive stages such as Social Media Marketing World and Inbound, co-hosting a few prominent podcasts, and writing a book on her topic of expertise, Brooke initially struggled to put herself out there in each of those situations. In all cases, it was a nudge from someone else who believed in her that helped Brooke get to those next levels of visibility and thought leadership. 

As you'll hear today, she is starting to take the reins a little bit more herself, and recognizing after all these years of all of this external validation showing that, yes, actually she is an expert, she does have something to say that people need to hear from her specifically, she's finally recognizing that these people may be onto something. She’s ready to start not just accepting these opportunities, but creating these opportunities and guiding where she wants her personal brand to go. 

I hope Brooke takes a listen to this episode and says, “Wow, I sound pretty smart.” (Because she does.)

Here’s some of what we get into in today’s conversation:

• How Brooke came to start B Squared Media
• How she got started in social media to begin with
• Expanding the agency beyond herself
• Her professional point of difference
• “Think Conversation, Not CampaignTM”
• Why customer conversations are so vital
• Stepping into her personal brand
• Getting on stages
• Co-hosting podcasts
• Writing her book, “Conversations That Connect”
• The future of Brooke’s personal brand
• Brooke’s true (professional) love
• The need Brooke truly solves for her clients
• The power of goofiness

Find Brooke:

LinkedIn

B Squared Media

Book:

Conversations That Connect: How to Connect, Converse, and Convert Through Social Media Listening and Social-Led Customer Care

❤️

Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand

Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!

❤️

Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand

Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!

Hosted on Acast. See acast.com/privacy for more information.

When I first got to know Mario Marchese, aka Mario the Maker Magician, nearly a decade ago, he had already achieved some success as a children's birthday party magician (including performing for many NYC celebrities). Mario now has a full stage show, selling out theatres and festivals in NYC, London, Edinburgh, and Adelaide. He's won awards from the Magic Castle and has appeared on Sesame Street, Blue Peter, and The Tonight Show.

Here’s a bit of what we cover in today’s entertaining, inspiring conversation between friends:

• How Mario went from teaching elementary school, to performing as a weekend magician, to running his own business (alongside his brilliant, visionary wife, Katie Marchese);
• Learning how to bring more of his genuine self (and his personal style) to his shows;
• An overheard comment that changed his life; 
• Building his own show, quite literally;
• The celebrity moment that helped his dad finally understand;
• Shifting gears from living rooms to theatres (and learning how to fill them!);
• The four minutes of every show that make it all worthwhile;
• What it all means to Mario (and, hopefully, to his audiences);
• Why less is sometimes more.

Find Mario at:

https://www.mariothemagician.

https://www.instagram.com/mariothemagician 

Books:

The Maker Magician's Handbook: A Beginner's Guide to Magic + Making

Robot Magic: Beginner Robotics for the Maker and Magician

❤️

Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand

Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!

❤️

Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand

Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!

Hosted on Acast. See acast.com/privacy for more information.

Welcome back to “Let’s Talk About Brand”! 

My 2023 was a little bit hectic; I did manage to get some incredible episodes released in autumn 2023…and then I didn't pick it back up. But I’ve finally got my feet under me again. And I'm back with a brand new format—one that I’m debuting today with myself as guest!

On this season’s episodes, my guests will first lead us through their own personal brand development. Then, I’m going to take them through a few of the deeper questions I go through with my clients to get to the heart of their genuine personal brand: their motivations, the value they bring, all that good stuff.

Let's get to it.

• My career journey before I built my own personal brand
• Two life-changing things that happened when I became a full-time journalist
• How I leveraged my personal brand to launch a new career
• How Christine Gritmon Inc. has changed since May 2016
• 2020: amazing; 2021: awful; 2022: employed; 2023: laid off
• Re-embracing my personal brand in 2024
• Why I do what I do
• The deeper needs people who work with me have
• What I truly deliver
• Bringing more personal elements into your personal brand

I’m so excited to start the season. Let's go!

https://www.gritmon.com/ltab/s5e1cgritmon

❤️

Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand

Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!

❤️

Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand

Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!

Hosted on Acast. See acast.com/privacy for more information.

Some brand journeys are worth taking a look at to see what we can take away from them to build our own brands. And no one is a better example of that than this week’s guest, Michael Stelzner.

He is the reason that many people have gotten into social media marketing as he is the ring leader behind all of the education that Social Media Examiner brings! However, his personal brand started well before he stepped into the social media industry.

In today’s episode, Mike is going to walk us through the development of his brand journey from being the white paper guy to the social media guy and into his newest mission. So many great lessons to be learned!

Tune in as we talk about: 

[00:00] Welcome Michael Stelzner

[04:28] How white papers launched Mike Stelzner's personal brand

[10:25] How did Mike pivot from being "The white paper guy" to social media?

[14:30] How did Mike build up his contacts in an industry he was relatively new to?

[16:45] How did Social Media Examiner Start?

[18:47] How did Mike move people from online content to an in-person conference?

[22:42] How does Mike balance three brands?

[25:37] How does Mike find up-and-coming industry voices?

[29:33] What should you do if you are asked to be on stage?

[30:25] What characteristic does Mike think makes someone successful?

[32:00] What is Mike's current mission?

[34:11] How to connect with Mike

Get Started on Your Personal Brand Journey with my Prework Workbook here: https://www.gritmon.com/prework

Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat.

Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!

❤️

Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand

Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!

Hosted on Acast. See acast.com/privacy for more information.