I'm back from maternity leave, yay! In this episode I'm sharing my thoughts on how to get better engagement on Instagram for solo lash artists, hairstylists, estheticians, nail techs, etc. I've been having a lot of conversations about this topic recently and hear often about how the algorithm is to blame for low views and engagement. And while sometimes that could be the case, a majority of the time we can actually take a look at our content and pinpoint some reasons why it might not be performing as well. 
Tune in to hear about how to increase your social media engagement and get more bookings from social media because of it!
If you're struggling with turning your followers into full paying clients or you're not sure how to incorporate connection and community into your social media content, my free Attraction Masterclass is for you!
DURING THIS FREE TRAINING YOU WILL LEARN:

 Who your ideal clients are
 What to post on IG to book clients
 How to stand out in your area online
 How to design a simple & effective content strategy
  How to ditch burnout & make posting on IG easy to keep up with

Get instant access to watch here: https://www.ericaschramm.com/attraction-masterclass


Let's be friends on Insta! Follow me here: www.instagram.com/xoericaschramm


Ready to grow your beauty business? Check out all my free resources here: https://www.ericaschramm.com/biz-resources

36. Let's Talk About Engagement on Instagram...Is It Really the Algorithm's Fault? How to Get Better Social Media Engagement for Beauty Business Owners

This is THE podcast for you if:
- you're a solo lash artist or beauty business owner
- you're working on building your clientele/growing your business
- you want to be apart of a like-minded community of beauty biz owners growing their businesses together

Lash Biz Babes is all about lashes, business, marketing, mindset, empowerment, &amp; community!

A little about your host: My name is Erica Schramm, and I'm a mama, lash artist since 2014, lash/beauty business coach, &amp; a licensed instructor. I'm here to help you build a full beauty clientele &amp; create a life that you love. Let's grow together!

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Entrepreneurship

You all have been asking so many questions about LBB Conference, so this is a quick & easy listen to help you learn all about it! I shared who this year’s speakers are, what you’ll learn, how it’ll work, a couple things we are doing differently this year, and a few tidbits in between. And most especially how this will help you grow your lash or beauty business this year! 

Use code LBB to get $50 off your ticket here: https://sso.teachable.com/secure/1259281/checkout/5537059/lash-biz-babes-online-conference-2024

Learn more about the event, see the schedule, and more: https://www.lashbizbabesconference.com

Let’s be friends on IG:
My Page: www.instagram.com/xoericaschramm
Lash Biz Babes Page: www.instagram.com/lashbizbabes

63. Spilling the Tea about Lash Biz Babes Online Conference

In this week's episode, you get to hear from one of my favorite people in our industry, Miss Jazzy!!! Today she shares her story of following her dreams to go into the beauty industry, how she transitioned from managing a franchise studio to going out on her own, what advice she would give you if you're wanting to do the same, how to keep moving forward when things get hard, and more! 


Her successful transition into going solo is a real life example of what can happen when you go all in, work hard, invest in your education and growth, and keep believing in yourself no matter what.


It brings up this question: What can happen for you if you had 6 months of self-discipline and sticking to your goals no matter what? A lot can happen with just one decision!


Here is where you can find Jazzy online:
Instagram: www.instagram.com/jazzysglambar_
TikTok: https://www.tiktok.com/@jazzysglambar_


Are you ready to grow and thrive in your lash/beauty business this year? Join us online on May 18th and 19th for Lash Biz Babes Conference! 2-days of speakers, huge giveaways, online networking, and more! You will learn on topics like clientele building, content creation, using AI as a personal assistant, website building, SEO (how to get found in searches), self-development, overcoming burnout, bookkeeping, and way more! 


GET $50 OFF YOUR TICKET WITH CODE 'LBB' - Only for my listeners, because you're the best! *Code only valid for pay in full option*


Get your ticket here: https://www.lashbizbabesconference.com/


Let's be friends on IG! www.instagram.com/xoericaschramm


Social Media Management: www.beautycorpro.com

62. Her Journey From a Franchise to Successful Solo Lash Artist with Jasmine Nance of Jazzy's Glam Bar

This week Denys and I are doing our tell all episode on what it’s like to work for a franchise lash studio! As with anything in life, there are pros & cons to it. In this episode we talked about lessons we learned, whether franchises are a good place to start out at or not, crazy client stories, how to decide whether to go solo or work for someone else, all about taking foreign fills and how to do it effectively, and more!

I’m curious on your thoughts about the episode! DM me on IG and let me know what you think -> instagram.com/xoericaschramm 

Find Denys Online: 
Instagram.com/denydiva 
https://www.tiktok.com/@denydiva

Lash Biz Babes Online Conference tickets go on sale on March 16th! This is a 2-day, all online conference happening on May 18th + 19th for solo lash artists & beauty business owners who want to step into their empowered era. You will learn how to better support yourself physically, mentally, emotionally, financially, + strategically as a solo business owner this year

61. Pros + Cons of Working for a Franchise Lash Studio with Denys Rodriguez aka DenyDiva

On this week’s episode, you get to listen in as Abby O’Sullivan shares about how to take care of yourself physically and mentally as a lash artist or solo beauty business owner, so that you can create a long-term business that you love.

Abby is a long-term lash artist turned wellness coach. She is passionate about empowering beauty pros with uncomplicated self care tips and knowledge to keep them feeling their best physically and mentally so they can avoid burnout and love their careers for a long time. She is the creator of Free Your Body Strength and Mobility Classes for Beauty Pros and the host of the Beauty Pro Wellness Podcast. Abby is also the co-founder of Wonder Podcast Productions, a podcast management agency.

If you are struggling with burnout or wanting to have more balance in your life/business, then this episode is for you!

Find Abby Online:
Instagram: www.instagram.com/coachabbyo
Website: www.coachabbyo.com
Podcast Management: www.wonderpodcastproductions.com Mobility Class: https://freeyourbody.coachabbyo.com/

Find Erica Online: 
Instagram: www.instagram.com/xoericaschramm

This week’s sponsor, Piper Rose Select Skincare: Ready to make more money without taking more clients? Piper Rose has created an eye serum roller bottle that is eyelash extension safe to retail to our clients! I have been using it for the last few months and LOVE it! 

Sign up for a wholesale account to get 50% off your orders & if you put, “Erica says Piper Rose Eye Serum Roller is the bomb x2!” in the notes box at checkout, they will send you 2 rollers for FREE with your order! Find all things Piper Rose Select Skincare here: https://piperroseselect.com

60. Taking Care of Yourself Physically & Mentally as a Lash Artist with Abby O’Sullivan

For our first official episode of 2024, I interviewed Kayla Hertz from KK Artistry and Educated Artistry Podcast. Kayla has been a lash artist since 2015, and her goal is to help others build a thriving beauty business on their own terms. You have probably seen one of her videos on TikTok before as she shares her guidance, perspectives, and insights there that have been shaking up the way the lash industry looks at marketing online. If you are wanting to build your lash or beauty clientele, get better with creating content, or you're looking to find tangible ways to tap into your creativity in life and business this year, then this is the episode for you!


Find Kayla Online:
Website: www.kkartistry.com

 www.educatedartistry.com

 https://www.instagram.com/kkartistry_/


Let's be friends on IG! Find Erica here: www.instagram.com/xoericaschramm


Be My Lashentine Mix and Mingle event in Vancouver, WA on February 18th, 2024! Kayla is giving you 15% off your ticket with code: ERICA
https://www.eventbrite.com/e/be-my-lashentine-tickets-773976142477?aff=oddtdtcreator


Thank you to this week's sponsor of Lash Biz Babes, Piper Rose Select Skincare! As a master esthetician and lash artist myself, I was always on the lookout for high quality skincare products that are effective for my clients' skin while also safe to use with eyelash extensions. And that is exactly what this line is! Their eyelash extension safe eye serum roller bottle, Reviva Bright, is the perfect item to add as retail to your clients this year to keep your clients, their skin, their lashes, and their retention happy and healthy all at the same time! Use code 'eyes14' at checkout to get 14% off your order of eye serum rollers (you can sign up for wholesale too!) until Valentine's Day! And make sure to put that Erica sent you in the notes box :)
https://piperroseselect.com/


Join us in 2024 for the biggest online lash and beauty conference of the year! Learn the business, marketing, and mindset skills necessary for you to truly thrive as a solo lash artist/beauty business owner. You are meant for big things in your business and life - it's time to take action towards them! Get all the details for this 2-day virtual conference and grab your presale ticket for only $99 before prices go up in February!
⁠
https://sso.teachable.com/secure/1259281/checkout/5200607/lash-biz-babes-online-conference-2024


36. Let's Talk About Engagement on Instagram...Is It Really the Algorithm's Fault? How to Get Better Social Media Engagement for Beauty Business Owners

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