Let's Talk about marketing today...   Marketing is the Life Blood of any company...FACT ...Simple Definition: Getting, Keeping, and Growing Customers and Value.   #1 Perspective on Marketing & Marketplace -you perspective determines your approach and your results -as with anything in life you can look for solutions or look from the problems -choose to find opportunity in down markets....you will pick up customers, marketshare and profit   #2 Love Downturns -book by Jeffrey Fox, How to Become a Marketing Superstar -every downturn in economy creates opportunity for the superstar marketer -pages 90-92   #3 The End Result for Your Customer is Key -problems looking to solve or pain they are looking to avoid -too many businesses are focused on their "product" or "features, benefits" of their products -the key is to position in the mind of your consumer -what does your customer want, need, desire...more importantly, "what are they thinking about?"   Thanks for listening today.  I hope you gained some value. Please share this episode....   George Wright III