In this week’s episode of Messy in the Middle, Jefi Moultrie, and Ed Billings kick off a series that will explore the fundamentals of realty by discussing open houses. They share tips on how to increase the exposure of homes, maintain safety when holding an open house, engage people in the neighborhoods you are representing, and gather information on people with their consent, to deepen relationships and help them find the home they are looking for. 

QUOTES

• “We have seen a trend of shorter showing times. It used to be that an hour was standard to feel a home out but now we are at about fifteen minutes. There is a great opportunity to do a deeper dive with clients.” - Ed Billings  [02:23]

• “It is important to take advantage of showing open houses. Holding open houses, if done right, can be an incredible tool for not only selling your listing but for generating more business.” - Jefi Moultrie [14:13]

TIMESTAMPS

• [00:20] Intro
• [01:30] Open house deep dive
• [03:43] QR codes and video tours
• [09:10] Gathering info
• [14:11] Generating business with open houses
• [14:50] Outro

RESOURCES

• The Five Dysfunctions of a Team
• The Peak Experience
• The U.S. Housing Market Has Peaked
• Why Rising Mortgage Rates Push Buyers off the Fence
• The One Thing Every Homeowner Needs To Know About a Recession

CONTACT

Messy in the Middle: messyinthemiddlepodcast.com

Ed Billings: edbillings.com

Jefi Moultrie: jefisrealestate.com