Meet Tracy Georgiou of Long Weekend.

Tracy has defined and built emerging brands and reinvented iconic global lifestyle businesses across fashion and hospitality, including J Crew, Loeffler Randall and The Lake House on Canandaigua.

In this interview we chat about what makes a good brand partnership, what defines a good brand and overcoming imposture syndrome as a creative.

Follow Tracy Georgiou here

Check out her work here

Recommended books:

The Big Leap

The Surrender Experiment

Friction