Synonymous to the emotions of the world at the moment, smartphone brand Vivo’s brand purpose drove its sports marketing strategies for the FIFA world cup. Let’s find out how!

Since decades, brands have tried to leverage the concept of Animal Branding to launch targeted campaigns and boost engagements. Find out more about Animal Branding today!

Find out how this new brand co-founded by Indian celebrity Deepika Padukone is winning our hearts and making us fall in love with self-care!

Kia tore through the darkness surrounding the Indian Auto Industry to race towards the top and left many celebrated names rolling in the dust. Let’s take a look at how Kia became the brands that it is.

Lighting impacts customer experience to a large extent. The entire mood of a place can change with the right lighting. Want to know more? Check out this episode now!

The pandemic has surely left the credit card market at crossroads. However, there are some companies that have successfully managed to penetrate into our hearts amidst the losing steam of the credit card market. Want to know what they are doing right?

Let’s find out!

Focussing my lens on Akasa Airlines, the golden feather in the fastest growing aviation market in the world and decoding the goldilocks situation for this airline in the Indian skies.

The biggest headline of the past week has been Elon Musk’s Twitter deal for $44 billion. We all know the details of the deal and the players involved. Let’s explore the impact of this change on Twitter’s marketing strategies!

Prominent brands are successfully using music to extend their brand’s emotional footprint outside their physical stores. Let’s find out how!

Miniso started business operations in India in 2017, and India is one of the top five markets in terms of revenue for Miniso. So, what have the marketing strategies been for this global promoter of intelligent consumer products? Let’s find out!