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Mark Coxon, Director of Business Development for AVISPL, discusses the concept of experiential design and the importance of focusing on impact outcomes and workflows before technology and facilities. He emphasizes the need to create experiences that allow people to communicate and collaborate effectively.

Coxon shares examples of projects where he helped customers change their frame of thinking about their relationship with technology and design spaces that facilitate desired outcomes. He also highlights the importance of considering the emotional reactions and journey of employees and customers in designing experiences.

The conversation explores the idea of orchestrating the experience, creating moments of contrast, and the value of meeting equity. The conversation explores the idea of creating experiential meeting spaces that cater to specific use cases and workflows.

Mark Coxon emphasizes the importance of moving away from a one-size-fits-all approach and instead designing rooms that are purpose-built for different teams and their unique needs. He suggests that the industry should focus on solving the 5-10% edge cases where the impact can be seen and create spaces that enable better work.

The conversation also touches on the concept of psychological safety and the need for technology to continue evolving to provide new value and incentivize customers to update their spaces.

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