In this episode, I sit down with Alexa Heinrich, Social Media Strategist and digital accessibility expert.

We talk about why creating a more inclusive digital experience should be a top priority for all B2B brands, how a company can build accessibility into their marketing mentality from the ground up, and what you can start doing today to improve your social media accounts.

Alexa also shares her advice on what we as a marketing community can do to enact real change for people living with a disability.

This is real advice for the everyday B2B marketer who wants to be better.

You can follow Alexa on Twitter here: @HashtagHeyAlexa

And her newsletter, Accessible Social, is here.

Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.

You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit b2bbite.substack.com