What's at the top of mind in your business– perspective or profit? In this week's episode, Robin Bade, the CEO, and Co-founder of eBrands Global, shares his journey as a digital agency owner and how he ended up selling his business to the WPP Group. He explains how he took his passion for the environment as the mission with his new company where they focus on brands that are eco-friendly. Most importantly he breaks down why building a culture of excellence is essential and provides great advice on what sellers should ask a potential buyer when they're interviewing for a potential exit. Listen and enjoy!

Robin Bade is an entrepreneur and active investor with a growth mindset. He founded eBrands in 2020 buying Amazon FBA businesses worldwide and is a recognized expert in the field of Digital Marketing, E-commerce, and the Amazon marketplace. His objective is to build high-performing and quality-driven global businesses with a strong growth culture that allows him to attract and develop the best people and talent. Robin's experience in entrepreneurship, business internationalization, and digital marketing has opened opportunities for him to act as an active Venture Partner, Angel Investor, Advisor, and Board member in several high-growth businesses. He contributes substantial value to companies set to grow through international market expansion, more effective marketing, and better leveraging digital commercial channels.

[00:01 - 08:33] Build The Company That You Want to Be Working In

• What Robin did prior to getting into the eCommerce/aggregator space
• • His experience starting a digital marketing agency
  • How he learned how to build, grow and buy businesses
  • • Selling his business to WPP
• Make sure that you don't buy businesses that are unfriendly

[08:34 - 19:52] What's Important To A Business

• Why the financial and environmental points of view are key
• Areas people should look at after taking over the brand and starting to improve
• • The environmental eCommerce playbook
  • We should be better operators than normally
• The quickest place where a seller could start improving
• • Packaging and logistics
  • • Be environmental friendly
• How to make sure you have sustainable operations

[19:53 - 31:24] Positioning Your Brand Post-Acquisition

• Where you could improve on the brand positioning or the marketing
• • The marketing and branding aspects
  • • Great value add
• The major growth or expansion of the brand post-acquisition
• • Building expansion models: Geographical expansion
  • Bringing brands to new marketplaces
• Questions sellers should ask a potential buyer
• What Robin puts in place to build a culture of excellence in his team
• • Communicating the values of the business

[31:25 - 33:26] Closing Segment

• Robin on the four rapid-fire questions
• Book a strategy session, drop your questions and comments on https://letstalkexits.com

Key Quotes:

"If the business grows bigger than yourself, then you've succeeded." - Robin Bade

" Environmental friendly is not the opposite of being profitable" - Robin Bade

"We believe in doing what's right and doing as much as necessary. " - Robin Bade

Connect with Robin

Website: https://www.e-brands.co/

eBrands (LinkedIn)

Robin Bade(LinkedIn)

Visit Let's Talk Exits and drop your questions and comments at https://letstalkexits.com

Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Are you aware of what your business is truly worth? In today's episode, Joe Valley, a serial entrepreneur, EXITpreneur, M&A Advisor, Podcaster, and Partner at Quiet Light Brokerage discloses the first step for selling your business and why you should prepare and reverse engineer your exit. Joe also remarks on the importance of making sure it's the right time to sell and where your focus needs to be if you want to postpone your exit. Pay close attention to Joe's insights about the aggregator space and how the pool of buyers are potentially way bigger than just aggregators. Listen and enjoy!

Joe Valley is a serial entrepreneur, EXITpreneur, M&A Advisor, Podcaster, and Partner at Quiet Light Brokerage, one of the top online business brokerage-advisory firms in the world. Joe has also built, bought, or sold over half a dozen of his own companies. And over the last nine years, he has mentored thousands of entrepreneurs whose goal is to achieve their own eventual exit. He is a ​Certified Mergers & Acquisitions Professional, and a frequent guest expert in mastermind groups, AMAs, podcasts, and speaker events for entrepreneurs worldwide. Joe's book, The EXITpreneur's Playbook shares real-life stories of successful and failed exits, and teaches you how to reverse engineer a pathway to your own incredible exit. Joe has personally closed nearly 100 million in transactions and touched nearly a half-billion in online exits through the entrepreneur-led team of Advisors at Quiet Light.

[00:01 - 08:50] The EXITPreneur's

• Make sure to check The EXITPreneur's Playbook
• Joe's experience being self-employed
• • Launching his first online business
  • Why he decided it was time to sell his business
  • How Joe joined Quiet Light Brokerage
  • • They closed under 215 million in total transactions in 2021
• The reason why Joe came up with the idea of writing a book

[08:51 - 23:17] Understanding What Brings Value

• The reason why he started using the term Exitpreneur
• Reading Joe's book is a great entrepreneurial education
• • It gives very concrete information and keeps the reader engaged
• Looking for the opportunity versus preparing your exit
• • Why you should prepare and reverse engineer your exit
  • • Always set a goal
• How people can know when it is the right time to sell your business

[23:18 - 41:41] The EXITPreneurs Needs to Be Very True to Themselves

• The key metrics people may change to maximize the potential of their exit
• • Have a great eCommerce bookkeeper and do accrual accounting
  • • Focus on risk, growth, transferability, and documentation.
• At which point the seller has more leverage than the buyer to structure a deal
• • Think about how competitive the process is
• The lowball offers vs the fair market value
• • if you price the business right, the lowball offers don't come in

[41:42 - 48:43] Closing Segment

• Joe on the four rapid-fire questions
• Book a strategy session, drop your questions and comments on https://letstalkexits.com

Key Quotes:

"If you don't think about prepare and reverse engineer your exit, and that aggregator catches you on a bad day and gives you a number that feels good, you are going to be selling for a lot less than you should be." - Joe Valley

"The right time to sell is when it's the right time for you the business owner. You might not be ready but your business is trending down and then you have to look out to the future." - Joe Valley

"You're building a great business for a great buyer to take over at a great price with a great deal structure. " - Joe Valley

Connect with Joe

Website: quietlightbrokerage.com

https://exitpreneur.io/joe-valley/

Joe Valley (LinkedIn)

Joe Valley (Twitter)

Visit Let's Talk Exits and drop your questions and comments at https://letstalkexits.com

Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Some brands can grow immediately after post-acquisition within one or two months and some can take longer depending on how complex the brand is. However, what determines the success of a product is to identify and work on the specific growth levers that enable sellers to gain authority in their industry. This week, our guest is Hamza Ramzan, the Co-Founder, and VPO at D1 Brands. He breaks down relevant tips on how sellers can maximize the value of their business as they come close to a sale. He also shares his insights in regards to the current status of the Amazon marketplace for new sellers and discloses how he has built a culture within D1 that is healthy and scalable.

Listen and enjoy!

Hamza is the Co-founder and VP of Operations at D1 Brands where he's primarily focused on overseeing the performance and growth of the company's top Amazon-native brands. Prior to joining D1, Hamza had successfully launched and run several profitable brands on Amazon across multiple product categories with revenues run-rating $100M+. Hamza holds a degree in Business Marketing from New York University.

[00:01 - 07:19] Sell Yourself on Amazon

• Hamza's experience before being the co-founder of D1
• • Doing the Amazon selling machine course
  • Looking for strategies to be differentiated in the Amazon space
  • • Acquiring his first brand in 2020
• Hamza's leadership role in the D1 success
• • Focusing on brand maintenance and growth post-acquisition

[07:30 - 17:07] Growing Brands to The Next Level

• Hamza's non-negotiable for a brand
• • Maintaining inventory, data-driven decisions, and product quality
• How sellers can know if they should keep optimizing a listing
• Hamza's standpoint of growing businesses beyond Amazon
• • There are a bunch of other marketplaces out there
  • • E.g. Walmart
• The aggregators' perspective of growing a brand that is going down
• • What can be done to improve the margin

[17:08 - 25:16] How to Build a Harmonious Operation

• How to build a culture that is scalable and healthy
• • Teams are single direct management
  • Being customer-obsessed and having over communication
• Practical tips Hamza uses to inspect what sellers expect
• • Having a monthly performance review
• The role of SOPs within D1
• • SOPs range from fundamental techniques to details of what sellers were doing before
• Hamza shares his insights about eCommerce

[25:17 - 26:57] Closing Segment

• Hamza on the four rapid-fire questions
• Book a strategy session, drop your questions and comments on https://letstalkexits.com

Key Quotes:

"You ideally want to plant your seeds early on. So your brand and your products grow in the future. The earlier you plant the tree, the more it's gonna grow in the future." - Hamza Ramzan

"One man's trash, maybe another man's goals" - Hamza Ramzan

"There is still room to grow, there's still room to launch. You really have to come to the market with a truly differentiated product now." - Hamza Ramzan

Connect with Hamza

https://www.d1brands.io/

D1 Brands (LinkedIn)

Hamza Ramzan (LinkedIn)

Visit Let's Talk Exits and drop your questions and comments https://letstalkexits.com

Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts

Are partnerships the key to unlocking the real value of your business and taking it to the next level? We are very familiar with the expression "If you want to go fast go alone, if you want to go far go together", but only a few of us really understand what this means for our business and our team. In this week's episode, our guest, Jonathan Greenglass shares his journey getting into Amazon and the reasons why he felt it was time to sell. He provides us with great insights about eCommerce from both the buyer and seller perspectives. He also breaks down the key components you should consider when having initial conversations with potential buyers and how you should prepare your business if you potentially want to exit. Most importantly, Jonathan gives us his outlook on the opportunities for people to enter the eCommerce and Amazon space. Listen and enjoy!

Jonathan Greenglass is the Chief Growth Officer at Coil and is responsible for partnerships, member acquisition, affiliates, and investments. He began his career as an investment banker, advising companies on M&A and capital raising. After advising Imgur on its $40M Series A, he joined the team to help Imgur execute against its vision of lifting the world's spirits for a few moments every day. His team was responsible for strategy, programmatic revenue, business development, finance, and operations. During his time as CFO, he served as the right hand to the CEO, and was responsible for sourcing, negotiating, and executing Imgur's $20M series B.

[00:01 - 09:54] How Jonathan Got Into Investment Banking

• Jonathan's work experience and background
• • Getting his first job in a detailing and landscaping business
  • His journey with the digital media and the marketing ecosystem
  • How he jumped into the Amazon ecosystem
  • • Moving from selling ads to physical products
• Jonathan's transition from landscaping to investment banking

[08:37 - 25:49] Entering the Market with Partners Who Had Real Skin in the Game

• Why Jonathan decided to buy an Amazon business
• How Jonathan was able to scale the Flywheel Commerce venture
• • Produce a great product and earn the customer's business again
  • Have partnerships is key to being successful
• How to scale and find an edge in an online or digital context
• Tommy shares his insights about the importance of partnerships
• • Be all with the same mindset and be the right partners for each other
  • • The ability to do a Canada deal

[25:50 - 38:01] It's All About Relationships

• The current situation of the eCommerce market

• Have a big team and all the resources to go far and fast

• • Have a thoughtful execution
• Jonathan's outlook on the market for sellers
• What component sellers should consider when finding a buyer
• • Build a relationship and a good rapport
• Things sellers should validate before getting into a deal with someone

[31:02 - 40:59] Closing Segment

• Jonathan on the four rapid-fire questions
• Book a strategy session, drop your questions and comments on https://letstalkexits.com

Key Quotes:

"I have an opportunity to build a brand that lives in the heart minds and hands of my customers." - Jonathan Greenglass

"There's a lot smarter people in every single area of the business than I am. And if I can bring those people together, there's almost always going to be a locked value that together we can unlock." - Jonathan Greenglass

"I'm less concerned with what's Johnson GreenGlass his slice of the pie and more concerned with how can we build a really big pie together, " - Jonathan Greenglass

Connect with Jonathan

Email: [email protected]

Jonathan Greenglass (Twitter)

Visit Let's Talk Exits and drop your questions and comments https://letstalkexits.com

Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Have you ever considered that selling your brand is your best chance at maximizing the value of your business? In today's episode, our guest, Nate Jackson, the VP of Acquisitions at Perch, shares his thoughts about what makes a great brand and what business owners can do to maximize its value. He also remarks on what you should look out for when interviewing a potential buyer to make sure it is a strategic one for your brand. Pay close attention to how Nate felt when he made his first millionaire. Listen and enjoy!

Nate Jackson is the VP of Acquisitions at Perch, a technology-driven commerce company that acquires and operates top Amazon third-party and other D2C brands at scale. Perch has a team of operators who have the Amazon and broader eCommerce expertise that is necessary to help brands reach new heights. Prior to Perch, Nate was a Senior Manager at Bain & Company's Private Equity Group. He received his MBA from Carnegie Mellon's Tepper School of Business.

[00:01 - 08:36] From Being an Engineer to Become an Incredible Entrepreneur

• Nate's work experience and background
• • Starting his career doing nuclear power plant for the Navy
  • How he joined Bain & Company's Private Equity Group
  • Getting into the Amazon marketplace and working at Perch
  • • Third-party sellers
• How third-party sellers go to having billions of dollars being poured into eCommerce

[08:37 - 25:51] Identifying a Great But Mismanaged Business

• Why purchasing a technology-driven eCommerce company could be a differentiation
• Nate's insights about common main metrics people should consider
• • The actual profitability of the business in the past 12 months
  • The buyer's perception of the outlook into the future
• How buyers operate based on the value they see in the businesses
• Pivotal moments where buyers identify a great but mismanaged business
• • Buyers are often most drawn to the shiny objects
  • • A trust factor between the buyer and the seller

[25:52 - 44:00] Building a Phenomenal Company

• Nate shares some experiences where sellers pulled from a deal at the last minute
• When sellers should or shouldn't sell
• • What it's the right time for your business
  • How you think about the market conditions
  • • Capital, time, and talent
• Things sellers should look at when interviewing potential buyers
• What Nate does to build a phenomena company
• • Hiring people that are both hungry and competitive
• Nate's experiences taking ordinary people and making them millionaires

[44:01 - 46:47] Closing Segment

• Nate on the four rapid-fire questions
• Book a strategy session, drop your questions and comments on https://letstalkexits.com

Key Quotes:

"The best offer comes from the person who has the highest confidence, and the ability to grow the business." - Nate Jackson

"Hiring for people that are both hungry and competitive. Understanding, accommodating, and team-oriented have been a really important part of our hiring focus approach. And I've seen it play out to great effects on our teams. " - Nate Jackson

Connect with Nate

https://www.perchhq.com/

Nate Jackson (LinkedIn)

Visit Let's Talk Exits and drop your questions and comments https://letstalkexits.com

Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

As entrepreneurs, we continually seek out ways to improve our operations to expand our brand and business. A large factor in making this achievable is to set up stable and trustworthy teams whose goal is to bridge to the overarching company goals. In this week's episode, we have an incredible guest, Yury Gurevich, COO at Elevate Brands. We have an insightful talk about the importance of having a solid operational team to maximize brands' post-acquisition potential. He also shares his obsession with data and the significance of being analytical when it comes to decision-making. Pay close attention to his leadership journey and what he brought along from his 10-year venture at Amazon. Listen and enjoy!

Yury is a senior executive who recently join Elevate Brands as their Chief Operating Officer with over 10 years of sr leadership experience in the 3P marketplace at Amazon where he built, scaled, and led several large organizations. He will oversee the global expansion of brands, leveraging a data and process-driven approach. His goal will be to execute on the company's vision, which is to exceed the expectations of our customers everywhere.

[00:01 - 10:57] Get into the Amazon Space

• Yury's journey getting to Amazon
• • Working on eCommerce 3PL
  • Recruiting businesses to sell on Amazon
  • Starting recruiting automotive sellers
  • • Beginning an inbound team
• Skills sets Yury has brought to Elevate from the 10-year venture at Amazon
• • Operational rigor is driven by orientation on data

[10:58 - 22:57] Make Integration Easier Through Organic Growth

• Elevate's obsession with brands and operations
• • Consider the five whys
• When brand managers are plugged into the acquisition process
• Yury's insights about SOPs
• • Make sure that we have a high investment in our tech and analytics organization
  • Make sure updates are incredibly data-driven
  • • Audit and track are key
• Processes sellers can put in place that will make integration easier
• • Ensure that your data and operations show organic growth

[22:58 - 37:11] How Teams Should Integrate and Work Together

• Learnings Yury credit to Amazon regarding brands and teams
• • Have goals be the forcing function of how teams are supposed to integrate
• How to communicate with the team staying on the macro level vs the micro level
• • Have weekly, monthly, and quarterly business reviews
  • • The way that analytics is structured is critical
• Yury's outlook on Amazon seeing the growth of sellers and private level brands
• • Go from bringing on existing businesses to people starting and growing their business on Amazon
• Amazon's perspective of the aggregator space

[37:12 - 39:13] Closing Segment

• Yury on the four rapid-fire questions
• Book a strategy session, drop your questions and comments on https://letstalkexits.com

Key Quotes:

"Standardization is the best way to either make something super great or have it failed miserably." - Yury Gurevich

"If [teams] goals don't bridge to the overarching company goal, there's a defect somewhere" - Yury Gurevich

"You can have all the data in the world, but if it's not visualized, and structured in the proper way, it's just noise." - Yury Gurevich

Connect with Yury

https://www.elevatebrands.com/

Yury Gurevich (LinkedIn)

Visit Let's Talk Exits and drop your questions and comments https://letstalkexits.com

Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Are you putting your Amazon customer's interests at the forefront before the data? Oftentimes people do it the other way around, but what sharpens the success of a brand lies in creating worthwhile reasons for those customers to purchase. In today's show, we have a special guest, Adam "Heist" Runquist, an educator, Amazon brand builder, and advisor to D1 Brands where he has raised $150 million to purchase DTC physical product brands. We have a great conversation about the Amazon space and the projections for the future. He digs into how you can maximize your potential as well as scale your business in the Amazon marketplace. Adam explains that there is still room for anyone to enter the Amazon space, and it's best to do so with an understanding of what aggregators are looking for. His energy and passion are contagious, you won't want to miss what he's got to share.

Listen and enjoy!

Adam "Heist" Runquist spent the majority of his career as a buttoned-up corporate guy. After the Fortune 300 company, he worked for acquired outdoor products brand Goal Zero - he moved out to Utah and spent four years discovering the power of physical products brands and ultimately marketplace sales channels like Amazon. He has since started, scaled, and exited numerous Amazon-centric channel brands and recently became an investor and advisor to D1 Brands - who has raised $150M+ to purchase DTC physical products brands. Adam also runs the Youtube channel "Adam Heist" - where he focuses on amazon channel strategy and using physical products businesses to "break free" from the 9 to 5.

[00:01 - 08:01] Discovering the Amazon Space

• Adam Runquist's experience before Amazon
• • Working at an energy company (NRG)
  • Doing aggregation for electricity companies
  • Buying Goal Zero (portable power batteries)
  • • Visiting 18 factories in China
• How Adam changed his road once he discovered Amazon
• • Having a $3 million Amazon account

[08:02 - 18:15] Well-Thought-Out Brands and Offers

• Adam Runquist's advice for people who what to enter the Amazon space
• What makes entrepreneurs win in Amazon today
• • They think about the customer first
  • • How you can create a reason for customers to click and purchase
• The importance of focusing on offering the customer first instead of the data on Amazon
• • Keep in mind that dynamics are changing with complexity and costs
• How much does branding play a role with brands?
• • A brand reveals things that consumers evaluate
  • • A philosophical debate of what catches your attention

[18:16 - 41:05] The Aggregated Space

• Adam Runquist's outlook about when you should or shouldn't start to sell
• • Do a personal inventory of your situation
• Aspects people need to pay attention to when evaluating an aggregator
• • How aggregators are thinking about valuation
  • Consider the post-offer elements, the structure elements, and the human side
  • Think about how much of the money's guaranteed
• Adam shares how he chose one aggregator
• • Have a fair financial offer and trust the aggregators
  • Be sure that aggregators will operate the business through the LOI process
  • • Build a durable and predictable business

[41:06 - 45:13] Closing Segment

• Adam on the four rapid-fire questions
• Book a strategy session, drop your questions and comments on https://letstalkexits.com

Key Quotes:

"[Amazon] is not a difficult business, it's not rocket science, but it's kind of like a couple of dozen things that you don't need to be an expert at." - Adam Runquist

"Use the data to inform and sharpen your decision making, but don't use it to create your decisions" - Adam Runquist

"[Branding] is about being able to deliver the value proposition of the product you're representing, in an emotional interesting way." - Adam Runquist

"You operate differently as an entrepreneur when you have less risk in your personal life." - Adam Runquist

Connect with Adam

www.fbablueprint.com

Adam Heist - Youtube Channel

@AdamHeist (Facebook)

Visit Let's Talk Exits and drop your questions and comments https://letstalkexits.com

Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

With the many online stores out there in the Amazon space, is it possible to be that A+ brand? Having the right technology and partnerships are significant factors, but our guest adds in another element - passion. For today's interview, we have our guest, Alex Kopco, the co-founder and COO of Forum Brands. He explains that the way to unlock a brand's full potential is by going back to the "why" and that everything comes back to the belief in the brand itself. Although it is a common goal to earn money when getting into the e-commerce space, the results and growth won't be exponential without passion - and it shows with the way we do our business.

Listen and enjoy!

Alex Kopco is the co-founder and COO of Forum Brands. Alex's entrepreneurial spirit and passion for cultivating an amazing customer experience began in his childhood leading tours of his hometown in South Dakota. He has since worked throughout his entire professional career in retail and e-Commerce, working at both Target and Amazon. His expertise spans retail buying, supply chain management, cost & inventory planning, negotiations, pricing, promotion planning, and retail P&L management. Alex is on a mission to empower e-Commerce business owners by providing them with opportunities to help their brands reach infinite growth with technology and strategic brand management.

[00:01 - 09:26] Keeping the Customer's Perspective at the Forefront

• Alex Kopco on falling into the path of retail
• • Watching Amazon grow from a sleeping giant into world domination
  • Learning the inner works and working dynamics by working directly in Amazon
  • Building an iconic brand that resonates with customers
  • • Consider how the customer interacts with products and brands.
• Starting Forum Brands
• • Conveying a sense of togetherness from varying walks of life

[09:27 - 22:39] The Significance of Passion When Building an A+ Brand

• How do you juggle a day as a COO?
• • Blending roles and allowing autonomy and trust in the team
  • Starting with the "why" to unlock the full potential
  • • Our passion shines through the way we handle the business.
• What are your thoughts on the selection of categories?
• • Why you should stay away from consumables and potentially hazardous materials
  • Focusing product innovation on what consumers already love
• How much focus are you putting on technology?
• • Operating the business more efficiently
  • Comes back to belief in the brand itself
  • • The key is to strive to be that A+ brand.

[22:40 - 39:10] Realizing the Value of Starting Your Amazon Journey

• Alex Kopco's outlook on e-commerce
• • Becoming into convenience and a facet of people's everyday lives
  • • Physical stores may not necessarily disappear.
• Is there still room for sellers to initiate a journey in Amazon?
• • Suppliers on recognizing building the business without middlemen
  • Standing out in the sea of sameness
• Where should be the focus in order to maximize the value of the business?
• • Becoming as seller-friendly as possible
  • Boils down to trust and recognizing red flags
  • • Establish transparency for confidence.

[39:11 - 41:17] Closing Segment

• Alex on the four rapid-fire questions
• Book a strategy session, drop your questions and comments on https://letstalkexits.com
• Connect with us! (links below)

Key Quotes:

"You may achieve an outcome that you feel comfortable with, but the opportunity to create lasting value is I believe, always going to be kind of short-shrifted if you aren't passionate about what it is that you're doing." - Alex Kopco

"If you don't believe in what you're selling, customers are going to know that and they're not going to believe in you either." - Alex Kopco

"Challenge drives innovation." - Alex Kopco

Connect with Alex

https://forumbrands.com/

https://www.linkedin.com/in/alexkopco/

@akopco (Instagram)

@alexkopco (Twitter)

Visit Let's Talk Exits and drop your questions and comments https://letstalkexits.com

Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

How is it possible to figure out the next top-selling product on Amazon? With the presence of tools and software at our fingertips, it seems doable, but this week's guest, Tim Jordan, tells us that those are not precisely the key ingredients to launching success. In our interview, he emphasizes the need to do your own broad research before diving into product development. He warns us of the dangers of trendy products that would someday only gather dust in your warehouse. He explains how the barriers to entry to Amazon become an advantage and that we should trust the system. Trust yourself in looking for opportunities in the space and use the tools available to validate and build confidence in your decisions.

Listen and enjoy!

Tim Jordan is a serial entrepreneur and e-commerce expert, having developed multiple online brands as well as helping hundreds of other sellers through training and coaching. He is also the host of many popular content series, such as the AM/PM podcast. Tim also works as an Executive Strategist for many service-based companies in the e-commerce industry. Tim has built, launched, and created multiple brands across multiple platforms and had large collaborations in E-com education.

[00:01 - 07:44] Opening Segment

• Tim Jordan on getting involved in real estate
• • Comparing wholesale price for government bidding to online shops got him thinking
  • Opening a shipping and sourcing company targets the biggest problem of the private label space
  • Producing content even after the exit and becoming an executive advisor

[07:45 - 26:53] Winning Strategies for Finding Opportunities and Product Development

• What is your strategy in product development?
• • The dangers of not having the right keywords
  • • Find keyword opportunities then transition into development.
  • Utlizing tools and software for analysis and confidence
  • • Validate the search volume for keywords.
• How do you approach launching a hot product?
• • Depending on the product - there is no one correct answer
  • Figuring out how many products to launch with little effort
  • • Go wide, not deep.
• What's your take on letting that product go?
• • Asking yourself if it's worth the time
  • Combating shiny object syndrome by avoiding useless products

[26:54 - 35:00] Why the Best Time to be Entrepreneurs is Today

• What is your advice for people still entering the space?
• • Why the risk is worth the reward
  • Stacking dominoes to reach your Amazon goal
  • • Have faith in the system.
  • How the best time to be entrepreneurs is now
• Tim Jordan on being a host of a big podcast
• • Opportunities to build a network of noteworthy people
  • Making an impact even on another side of the world

[35:01 - 39:35] Closing Segment

• Tim on the four rapid-fire questions
• Book a strategy session, drop your questions and comments on https://letstalkexits.com
• Connect with us! (links below)

Key Quotes:

"When we think about Amazon, specifically, we have to understand that we do not sell products, we sell keywords. So even if I have the greatest product in the world, if there's no keyword demand for it, or there's too much keyword competition, it won't sell." - Tim Jordan

"There's no simple button to push. And if you're just pushing a button to find the great product opportunity, you're pushing the same button as everybody else, and you're gonna fail at it." - Tim Jordan

"The software is giving the evidence and not dictating decision." - Tim Jordan

Connect with Tim

privatelabellegion.com

IG: @timbo_jordan

FB: facebook.com/tim.jordan.714

LI: linkedin.com/in/timbo-jordan

Visit Let's Talk Exits and drop your questions and comments https://letstalkexits.com

Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

What does it take to set up your corner in eCommerce world? What is the formula for making sure that each product is worthwhile? Our guest, Adam Feinberg from Britech Inc, amazes us with his story of starting a business with $40,000 in capital, selling Bluetooth speakers. As his product line grew, his brand grew to over $80 million in sales. Ultimately, he sold his business for over $100 million! So, how'd he do it? In our interview, Adam advises on practical marketing tips, and he highlights the ways we can prepare ourselves for growth, success, and an ideal exit for our eCommerce businesses. He explains that if we can go the extra mile to enhance our sales processes and financial management, our chances of success are that much greater. With such an admirable story, our chat is filled with golden bits of advice and wisdom. Listen in and you'll be on the road to taking action in no time.

Listen and enjoy!

Adam is the CEO of Britech Inc, a brand new e-commerce start-up, and Chairman for ClearSpace, an e-commerce company focused on storage solutions. He sold Web Deals Direct, an e-commerce firm which grew to over 80 millions dollars in annualized sales in less than 6 years, for 100M plus to Perch in spring 2021. Adam is currently working with the Perch team as a consultant. Prior to selling on Amazon, Adam was the CEO of a search engine optimization firm. Adam also has 15 years enterprise software development experience, as a consultant with Accenture.

[00:01 - 10:10] From Making Websites to Amazon Success

• Adam Feinberg on discovering eCommerce
• • Making websites and involvement in SEO
  • Turning $40,000 bucks into $100 million
  • • It was simply about trying not to get jobs.
  • Starting own logistics and growing the staff
  • Keeping full stocks during COVID-19 as an advantage

[10:11 - 28:23] Marketing Tactics to Employ for Better Brand Positioning

• What was the marketing strategy behind selling multiple brands?
• • Adding variety and selling in different categories
  • Spending money on trademarks
  • • Come up with some backup.
• How do we decide between opening another brand or expanding the existing one?
• • Doubling down what works
  • Expanding from the US to Canada or UK markets
  • Adding complementary products in the same brand
• How do we go from marketing tactics to selling?
• • Coming into a realization of ongoing expenses
  • Approaching private equity firms and getting the deal done

[28:24 - 52:55] The Realities of the eCommerce Space in Financials and Cashflow

• Where should eCommerce newbies focus on?
• • Establishing serious financials and doing the books
  • Ensuring accurate accounting for transparency
  • • Your net margins should be at least 15%.
  • The significance of sufficient capital before starting
• The rise of aggregators changing the cash flow of the business
• • The simplification of accounting - cash basis
  • Being wary of the $26 million-dollar mark
• Tips on launching products
• • Offering coupons to run ads
  • Gathering reviews and minimizing ads
• Building additional storefronts as guidance

[52:56 - 56:25] Closing Segment

• Adam on the four rapid-fire questions
• Book a strategy session, drop your questions and comments on https://letstalkexits.com
• Connect with us! (links below)

Key Quotes:

"I recommend in general, to spend money on trademarks, a couple of years in advance, of things you want, might want to do and come up with brands. And if you like a category, unfortunately, come up with some backup. " - Adam Feinberg

"The most success that we had on web deals direct was taking something that was already working, doubling, tripling and quadrupling down on it." - Adam Feinberg

"I honestly don't recommend people going into the Amazon space, unless they have hundreds of thousands of dollars to spend right now." - Adam Feinberg

Connect with Adam

https://www.linkedin.com/in/adam-feinberg-6879033b

Visit Let's Talk Exits and drop your questions and comments https://letstalkexits.com

Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman

LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!