In this GYDA Talks, Robert, talks to Barnaby Wynter of The Brand Bucket Company. Barnaby Wynter is a strategic brand creation expert with over 457 brands to his name, dedicated to helping businesses become the go-to brands in their industries. Entering the marketing industry in 1987, Barnaby quickly rose to become the youngest MD of a UK Top 200 fully integrated advertising agency in London, where he spent 10 years developing the definitive Brand Bucket® Programme to optimize marketing in the knowledge economy.

Since 2010, Barnaby has been embedding The Brand Bucket® approach in a wide range of corporates and SMEs globally through his fully outsourced business communications agency. In 2021, he co-founded a Community Interest Company (CIC) to support black business owners with mental health challenges and has raised funds to build a new school in Uganda, set for construction in 2024.

Barnaby enjoys a portfolio career as a published author, professional speaker (addressing over 17,000 businesses globally), mentor, NED, and marketing expert. As a Founder Freeman of The Company of Entrepreneurs, he is working hard to achieve full Livery Company status in the City of London as a sponsorship lead.

Married to a medical director of one of the UK's largest out-of-hours GP services and a father of three grown-up daughters, Barnaby also enjoys DIY projects and holds a season ticket at Chelsea Football Club. He collaborates with C-Suite executives to ensure businesses are marketing-led, helping them define their value propositions, identify ideal target audiences, and build operations focused on long-term commercial relationships.

Barnaby's expertise includes creating presentations for fundraising or exit, aligning systems and processes with customer expectations, and designing seamless online and offline experiences. He is passionate about supporting challenger businesses in finance, professional services, education, technology, and charity, aiming to make the world a better place. His mentoring approach ensures skill transfer to internal teams, making his role redundant while leaving businesses with a comprehensive Brand Bucket® Programme manual.

Rob and Barnaby discuss:

• The new book, ‘Become the Go-To Brand - mastering inbound marketing strategy’.
• 88% decisions start online
• People contact you when they are 57% along their decision process
• People look for information and help to buy… so demonstrate you care about them… then focus on execution
• Creating the value proposition: get out of the way… differentiate in the style of your ideal buyer (especially in a commodity market)
• Be clear about the difference between brand and branding
• How to differentiate: engage and activate
  • insightful/helful content (FOMO)
  • demonstrate value
  • test drive
  • deliver
• Distnguish between the business owner and a business leader