In this episode, I discuss the relationship between language and marketing; and why marketers must choose words carefully.

Here I share my growing up experiences of plastic reuse and recycling, long before it became a trend and before I knew the meaning. For many Africans, the experience is similar. Beyond product-based sustainability efforts, what more can marketers do? I try to provide answers in this episode. Listen, engage and share!

I talk about arriving in Canada as a marketeer, tailoring my Nigerian experience to the market, that singular never-would-I-have-thought moment and breaking into the Canada marketing industry. It's early days yet so excuse my stream of consciousness.

Here I bear my thoughts about the statements made my many agency personnel. Listen and tell me what you think?

A friend and I had a conversation on New Year's and we realised that the art of copywriting is dying, especially in Nigeria. I tried to explore what copywriting is, what the issues are and what employers must look into. I also differentiated between content and copy, for those who might be interested.

In my first attempt at podcasting, I look at awards in the marketing business. Are they true measures of business impact or are they short term agency/brand ego boosters?