In this episode, I discuss the relationship between language and marketing; and why marketers must choose words carefully.

Why language matters in marketing

Here, I document the many random conversations that I have with friends or colleagues while in transit, whether that be on the way to parties or to and from work. Oh and the topics are rather diverse - from marketing business to life issues and naija twitter wahala. Listen and share your thoughts.

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Why language matters in marketing

Why language matters in marketing