In this episode of “Let’s Talk Parks,” Ryan Hegreness and Becky Dunlap sit down with Hyland Hills Park & Recreation District (HHPRD) Deputy Director of Enterprise Services Bob Owens and Community Relations and Communications Manager Kellie Flowers to explore Colorado’s largest water park, Water World. You’ll hear insights on marketing and operational strategies focusing on guest experience and retention, including Bob’s observations over his 42-year career at Water World.
Whether you're a seasoned aquatics professional or simply interested in a behind-the-scenes look at this complex (and sometimes unpredictable) industry, this episode offers practical advice on guest and employee retention, revenue strategies, and the importance of an Emergency Action Plan (EAP).
Highlights:
Bob shares the importance of leadership development and investing in his team
Kellie discusses year-round marketing strategies for the park, which is open from Memorial Day to Labor Day
Bob talks about how Water World integrates other HHPRD programs and local law enforcement into their EAP to keep guests and staff safe
Resources mentioned:
For more information about Water World, visit WaterworldColorado.com
To learn more about HHPRD’s other programs and services, visit HylandHills.gov
To learn more about BerryDunn’s Parks, Recreation, and Libraries team, visit berrydunn.com/parks-libraries
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