In this extra long episode, Zach Oshinbanjo, Sarah Schumacher, and Lee Zuvanich dive deep and get practical on the art and chaos of rebranding. How do you know it's time to rebrand? Sarah reveals the emotional journey of evolving cyclone press into Tiny Thunder Studio, while Lee talks about pivoting his businesses into an AI startup. Whether you're wondering what to do when someone trademarks 'your' name right out from under you or pondering the right level of investment for a startup brand (not $230,000), this episode provides actionable takeaways for founders.

Timestamps:

00:00 Welcome to the Founder Problems Podcast

00:09 Meet the Hosts: Zachary, Sarah, and Lee

00:58 The Importance of Rebranding

01:31 Sarah's Rebranding Journey

03:27 Trademark Issues and Business Names

05:49 Lee's Perspective on Branding

14:29 Zachary's Rebranding Experience

23:23 Choosing the Right Designer

24:07 The Collaboration Process in Branding

28:01 Practical Tips for Effective Rebranding

37:03 Digital and Social Aspects of Rebranding

51:11 Implementing and Launching a New Brand

52:44 Innovative Business Card Ideas

52:56 Ensuring a Successful Launch

53:27 Energy and Branding

57:45 The Importance of Preparation

01:00:09 Personalized Outreach Strategies

01:05:56 Balancing Energy and Strategy

01:06:25 Rebranding Challenges and Strategies

01:07:46 Choosing a New Business Name

01:08:37 Finalizing the New Brand Name

01:32:43 Revisiting the Rebrand Discussion

01:33:13 Trademark Troubles and Business Names

01:34:31 Navigating Trademark Disputes

01:37:02 The Importance of Branding

01:40:58 Creating a Strong Brand Presence

01:41:39 Balancing Cost and Quality in Branding

23:33 The Collaboration Process in Branding

31:07 Practical Tips for Effective Branding

02:07:03 Choosing a Startup Name

02:07:53 Color Palettes and Logos

02:11:08 Rebranding Strategies

02:12:35 Navigating New Markets

40:25 The Importance of Preparation

02:16:05 Personal Touch in Branding

02:32:43 Balancing Energy and Preparation

01:06:25 Final Thoughts and Wrap-Up

Mentioned In This Episode:

• USPTO Trademark Search
• Common Law Trademark
• Dribbble.com
• Coolors Color Palette Generator
• 5 Principles of Logo Design
• Sarah's Rebrand Announcement (see, not stodgy at all!)

Founder Problems is a podcast by and for real-world, fed-up founders. Three entrepreneurs in the messy middle share hot takes, actionable steps, and resources to navigate the challenges of running a business—no promises of 10x growth or swooning investors. Every founder's journey is different, so take what works and make it your own.

Learn more at founderproblems.com.