In this extra long episode, Zach Oshinbanjo, Sarah Schumacher, and Lee Zuvanich dive deep and get practical on the art and chaos of rebranding. How do you know it's time to rebrand? Sarah reveals the emotional journey of evolving cyclone press into Tiny Thunder Studio, while Lee talks about pivoting his businesses into an AI startup. Whether you're wondering what to do when someone trademarks 'your' name right out from under you or pondering the right level of investment for a startup brand (not $230,000), this episode provides actionable takeaways for founders.
Timestamps:
00:00 Welcome to the Founder Problems Podcast
00:09 Meet the Hosts: Zachary, Sarah, and Lee
00:58 The Importance of Rebranding
01:31 Sarah's Rebranding Journey
03:27 Trademark Issues and Business Names
05:49 Lee's Perspective on Branding
14:29 Zachary's Rebranding Experience
23:23 Choosing the Right Designer
24:07 The Collaboration Process in Branding
28:01 Practical Tips for Effective Rebranding
37:03 Digital and Social Aspects of Rebranding
51:11 Implementing and Launching a New Brand
52:44 Innovative Business Card Ideas
52:56 Ensuring a Successful Launch
53:27 Energy and Branding
57:45 The Importance of Preparation
01:00:09 Personalized Outreach Strategies
01:05:56 Balancing Energy and Strategy
01:06:25 Rebranding Challenges and Strategies
01:07:46 Choosing a New Business Name
01:08:37 Finalizing the New Brand Name
01:32:43 Revisiting the Rebrand Discussion
01:33:13 Trademark Troubles and Business Names
01:34:31 Navigating Trademark Disputes
01:37:02 The Importance of Branding
01:40:58 Creating a Strong Brand Presence
01:41:39 Balancing Cost and Quality in Branding
23:33 The Collaboration Process in Branding
31:07 Practical Tips for Effective Branding
02:07:03 Choosing a Startup Name
02:07:53 Color Palettes and Logos
02:11:08 Rebranding Strategies
02:12:35 Navigating New Markets
40:25 The Importance of Preparation
02:16:05 Personal Touch in Branding
02:32:43 Balancing Energy and Preparation
01:06:25 Final Thoughts and Wrap-Up
Mentioned In This Episode:
- USPTO Trademark Search
- Common Law Trademark
- Dribbble.com
- Coolors Color Palette Generator
- 5 Principles of Logo Design
- Sarah's Rebrand Announcement (see, not stodgy at all!)
Founder Problems is a podcast by and for real-world, fed-up founders. Three entrepreneurs in the messy middle share hot takes, actionable steps, and resources to navigate the challenges of running a business—no promises of 10x growth or swooning investors. Every founder's journey is different, so take what works and make it your own.
Learn more at founderproblems.com.