The featured guest on episode 3 is Joe Apfelbaum. Joe is the CEO of Ajax Union, a B2B Digital Marketing Agency based in Brooklyn, NY. Ajax Union specializes in:

* SEM & SEO

* Social Media

* Email Marketing

* Conversion Optimization

* Marketing Automation

* Business Blogging

* Marketing Funnel Development

* Design & Development

Interview with Joe Apfelbaum

On this episode, Joe shares his insights on account-based marketing, building relationships, rejection in sales, and so much more. Joe shares his expertise in the area of sales, speaks on the importance of having a business coach, and focuses on staying engaged with your network. And, he also answers questions about:

* His earliest memory in sales

* His journey through business development

* Whether or not we’re all “salespeople”

* A hard lesson learned

* Resources that help in times of difficulty

* Areas where he struggles, as well as where he thrives

* Book suggestions

* A piece of wisdom

* A tactical sales tip that can be applied to your Sales PlayBook

Featured on this Episode:

* Joe Apfelbaum on Twitter, Facebook, and LinkedIn

* Rebecca Smith on Twitter, Facebook, and LinkedIn

* Free webinar: Optimizing Your LinkedIn to 5 Stars!

* #1 Book recommendation: Think and Grow Rich by Napoleon Hill

* #2 Book recommendation: The 7 Habits of Highly Effective People by Stephen Covey

* #3 Book recommendation: Getting Things Done by David Allen

* #4 Book recommendation: The Miracle Morning by Hal Elrod

* #5 Book recommendation: Man’s Search for Meaning by Viktor Frankl

* Blinkist recommendation: read or listen to a book in less than 15 minutes!

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