Send a text

In this episode, we are joined by a familiar face and longtime friend, Zac Garside. His professional journey started at Power Selling Pros, where he helped home services businesses to improve their CSRs performance and the call center experience.

Since we last spoke, Zac had his email marketing business get acquired by Prolific Brand Design, a powerful brand design company in the trades that has retained Zac as their CEO! He has still maintained his expertise in Email Marketing adding it to the unique suite of services that Prolific offers, Why? Because no matter what new shiny platform or new tactic emerges, email marketing simply refuses to die. For eight and nine-figure businesses, the secret to sustained profit is almost always hidden within their existing email list.

If you feel like you’re sitting on a goldmine of customer data but don't know how to tap into it, this episode is for you. Zac breaks down the exact framework for turning a quiet list into a consistent source of booked calls.

Connect with Zac Garside:

Website:  https://prolificbranddesign.com/

LinkedIn: https://www.linkedin.com/in/zacgarside

Instagram: @zacgarside

Free Resource: Download Zac’s E-book, How to Sell Premium Services with Email 

Time Stamps: 

00:10 -  Profit for eight or nine-figure businesses often comes from their email list.

00:23 - Introduction of guest Zac Garside 

00:41 - Zac started his own company 

01:52 - How Zac Garside got into email marketing.

06:01 - The importance of internships and acquiring specific skills 

10:31 - The customer lists that aren't being used and promises immediate business 

11:09 - The importance of remembering "you are not your customer" and overcoming the fear of overwhelming people with emails

12:33 - Zach Garside lists several free and paid ways to grow an email list

16:44 - Email is unique in that it doesn't cost more to publish many emails

17:50 - The from line is more important than the subject line

21:30 - A simple method for activating an earned customer database

22:12 - Zach Garside uses a "wake up campaign" email three times a week.

25:07 - How to stand out and cut through inbox clutter and how to get emails to the main inbox instead of the promotions tab.

27:56 - Example of a plumbing email for Thanksgiving using uniques “from” and “Subject” lines

29:12 - "Entertainment beats education”

34:41 - The key to stand out is to be unpredictable 

35:53 - Example of an HVAC company switching up emails by using the different personalities of two founders

44:03 - The importance of knowing your customer

46:30 -  Zach Garside offers a freebie on his website: https://zacgarside.berserkermail.com/[free_book]_how_to_sell_premium_services_with_email 47:04 - Contractors are "literally sitting on a gold mine" with their email lists 

48:19 - Post-show insight: sometimes the win in email marketing is just sending the email instead of being bogged down trying to craft the perfect one.

50:10 - Show ends. 

Send us a text

After 250 episodes of HVAC Success Secrets Revealed and parting ways with my business partner, I thought I’d be back behind the mic in a week. But, Life had other plans. I stepped into a new role as a Fractional CMO with Free Agency and became a dad. Now, after a full year of learning, growing, and observing from the sidelines, I’m finally ready. Welcome to the official launch of Let’s Vent Podcast!. On this show, I’m giving HVAC Contractors, Plumbers, Electricians, and Business Owners the time to get on the soapbox. 
We’re venting about the messy stuff, the real world mistakes, the shifting regulations, the AI new era, and the headaches of inflation and labor shortages. 
I’m Evan Hoffman, and I’m ready to vent. Are you?

Send us a text

After an incredible journey and 250+ episodes, we’re excited to share our final episode of "HVAC Revealed" with you all. Thaddeus and Evan reflect on the many experiences, tough conversations, and authentic discussions that defined our podcast.

🚀 Key Takeaways for You:

• Confront Tough Conversations: Effective business and personal relationships are built on open communication. Address tough topics head-on and base your discussions on facts, not emotions.
• Progress Over Perfection: Inspired by Cody’s advice, sending your work when it's 80% complete can lead to greater progress than waiting for perfection. Remember, "done is better than perfect."
• Role of Visionaries and Integrators: Balancing visionary ideas with effective execution through capable team members can drive success. Delegate and trust your team to handle the bulk of tasks, while you focus on the final touches.

We're immensely grateful for the lessons learned, the growth experienced, and the support from our incredible listeners and sponsors. Stay tuned as we embark on new endeavors, with Evan launching a fresh podcast, "Let's Vent," and Thaddeus focusing on empowering trades through digital marketing with On Purpose Media. Here's to honest conversations and future successes!

🙏 Thank You for Listening and Supporting Us!

#PodcastFinale #BusinessGrowth #OpenCommunication #ProgressOverPerfection

Interested in sharing your story on the show? We'd love to have you! Reach out to us directly at [email protected] or call us at (517)-468-8368.

Send us a text

In this episode of HVAC Success Secrets Revealed, Thaddeus interviews Mike Prinkavich live from the Profit Rocket X event in Dallas. Mike, the past president of the PHCC, shares insights on the importance of profit in driving organizational growth and sustaining employee motivation. The conversation covers his journey in the plumbing industry, including the challenges of taking over his family business and the importance of bringing in third-party brokers for business transitions. Mike emphasizes leveraging existing customers, community involvement, and investing back into the company for better tools and equipment. The episode also explores the impact of technology and AI on streamlining processes, enhancing customer experience, and boosting profitability. Mike concludes by discussing the significance of mindset and motivation in the trades, highlighting his passion for training and supporting the next generation of technicians.


Find Mike:

On The Web: phcc-orsb.com
                        thefamilyplumber.com
 

Interested in sharing your story on the show? We'd love to have you! Reach out to us directly at [email protected] or call us at (517)-468-8368.

Sponsored By: 

Elite Call: https://elitecall.net
On Purpose Media: https://onpurposemedia.ca

Send us a text

Our latest episode of HVAC Revealed is a deep dive into the core values, leadership challenges, and the mindset shifts necessary for both personal and professional growth. We're thrilled to have our very own Mike Venidis, Chief Experience Officer at Rhyno Strategic Solutions, share his incredible journey and invaluable insights.

Here are 3 key takeaways from our conversation:

Building a Caring Culture: At Rhyno, core values extend beyond the workplace, fostering transparency and genuine care. We emphasize helping employees achieve personal goals, which creates a supportive and nurturing environment.

Turning Negativity into Growth: By acknowledging the human tendency to dwell on negativity, we learn to use discomfort as a tool for personal development. Mike discusses how this mindset shift can improve both personal well-being and professional success.

Effective Leadership Through Tough Conversations: Tough conversations are inevitable, but they don't have to be confrontational. With a focus on truth versus perception and careful timing, these discussions can become opportunities for growth and collaboration, rather than conflict.

Don’t miss this inspiring episode. Tune in now to listen to the full conversation with Mike Venidis!

Interested in sharing your story on the show? We'd love to have you! Reach out to us directly at [email protected] or call us at (517)-468-8368.

🔗 Share this episode with someone in your network who could benefit from these insights. Together, let's elevate the HVAC industry!

#Leadership #GrowthMindset #Culture #Positivity #ProfessionalDevelopment #Podcast #RhynoDigital #MikeVenidis #SuccessStrategies





Find Mike:

On The Web: rynoss.com



Join Our Group: facebook.com/groups/hvacrevealed
Presented By On Purpose Media: onpurposemedia.ca/
For HVAC Internet Marketing reach out to us at [email protected] or 888-428-0662



Sponsored By: 

Chiirp: chiirp.com/hssr
Elite Call: elitecall.net
On Purpose Media: onpurposemedia.ca
Free2Grow: free-2-grow.com

Send us a text

Join us on the latest episode of "HVAC Revealed" as we dive deep with Kelly Stephens, the incredible Director of Client Services at Clover and a certified life coach. Broadcasting live from the Service Expo 2024 in Orlando, this inspiring conversation with hosts Evan and Thaddeus is one you won’t want to miss!

Key Takeaways:

Aligning Head, Heart, and Gut: Kelly Stephens emphasizes the importance of synchronizing your head, heart, and gut to make impactful decisions. Understand your "why" to drive personal and professional success.

Attitude of Gratitude: Kelly shares her transformative experience as a two-time cancer survivor and how it has influenced her positive mindset. Learn how to find silver linings and live life fully, no matter the challenges you face.

Empathy in Leadership: Discover the power of understanding and respecting employees' personal motivations beyond monetary incentives. Kelly stresses the importance of building a supportive and cohesive company culture to achieve common goals.

Tune in to hear more about Kelly’s journey, her approach to life and work, and practical insights on aligning your internal compass for success. Let’s grow together! 

#HVACRevealed #Podcast #ServiceExpo2024 #Leadership #LifeCoaching #PersonalGrowth #AttitudeOfGratitude #CompanyCulture #Inspiration #EmpathyInManagement


Interested in sharing your story on the show? We'd love to have you! Reach out to us directly at [email protected] or call us at (517)-468-8368.


Join Our Group: facebook.com/groups/hvacrevealed
Presented By On Purpose Media: onpurposemedia.ca/
For HVAC Internet Marketing reach out to us at [email protected] or 888-428-0662



Sponsored By: 

Chiirp: chiirp.com/hssr
Elite Call: elitecall.net
On Purpose Media: onpurposemedia.ca
Free2Grow: free-2-grow.com

Send us a text

Just finished listening to an enlightening episode of "HVAC Revealed" featuring the industry legend, Matt Michel! Hosted by Thaddeus and Evan, this episode packed in so much value for contractors, marketers, and industry insiders alike. Here are some key takeaways:

Marketing Mastery

• Message, Medium, Timing
  : Matt Michel shared the crucial role of aligning the right message with the appropriate medium and timing. He also emphasized the importance of a marketing calendar to track effectiveness, channeling John Wanamaker's wisdom that half of the advertising doesn't work.

Financing Flexibility

• Multiple Options
  : In an engaging discussion, Matt highlighted the benefit of offering multiple financing options, including local credit unions and banks. Incorporating financing costs into pricing can also avoid extra charges, ultimately improving profit margins.

Accountability & Community

• Join Organizations
  : Michel advocates for contractors to join industry organizations or best practice groups. These groups offer invaluable support, accountability, and a community that can drive both personal and business growth.

🔗 If you haven't tuned in yet, make sure to check out the full episode. For more insights and discussions, join the HVAC Success Secrets Revealed Facebook group at facebook.com/groups/hvacrevealed!

#HVAC #MarketingStrategy #Contractors #Entrepreneurship #FinancingOptions #CommunitySupport #Podcast

Find Matt:

On The Web: servicenation.com

Interested in sharing your story on the show? We'd love to have you! Reach out to us directly at [email protected] or call us at (517)-468-8368.



Sponsored By: 

Chiirp: chiirp.com/hssr
Elite Call: elitecall.net
On Purpose Media: onpurposemedia.ca
Free2Grow: free-2-grow.com

Send us a text

Join us on the latest episode of the HVAC Revealed Podcast where hosts Evan and Thaddeus dive deep with Cody Dampf of Innovative Air Pros and Plumbing. This episode is packed with invaluable insights on leadership, team management, and aggressive growth strategies that have driven Cody’s success in the competitive HVAC market.

In this episode, Cody shares:

• Leadership Wisdom:
  From managing a young, energetic team to setting people-oriented goals that prioritize family and personal fulfillment.
• Marketing & Growth:
  Leveraging innovative marketing strategies and community involvement to stand out in a gritty market.
• Culture & Retention:
  Building a strong company culture that fosters loyalty, motivation, and high productivity while emphasizing the importance of core values.

Key Takeaways for HVAC Professionals:

• Effective Team Management:
  Learn how Cody’s approach to team-building is akin to sports management, emphasizing the importance of having sufficient staff and creating an energetic, team-focused environment.
• Strategic Marketing Moves:
  Discover how Cody’s aggressive and diversified marketing strategy, including a focus on Google reviews and community engagement, catapulted his company’s growth far beyond expectations.
• People over Profit:
  Find out why Cody sets goals centered around improving employees' lives and supporting their families, leading to a more committed and motivated workforce.

Don't miss this compelling episode that offers a wealth of knowledge for anyone in the HVAC industry looking to scale their business effectively and sustainably.

Tune in now and let us know your thoughts!

#HVACRevealed #Innovation #TeamManagement #MarketingStrategies #CompanyCulture #Leadership #Podcast #HVACSuccess

Find Cody:

On The Web: innovativeairpros.com



Join Our Group: facebook.com/groups/hvacrevealed
Presented By On Purpose Media: onpurposemedia.ca/
For HVAC Internet Marketing reach out to us at [email protected] or 888-428-0662



Sponsored By: 

Chiirp: chiirp.com/hssr
Elite Call: elitecall.net
On Purpose Media: onpurposemedia.ca
Free2Grow: free-2-grow.com

Send us a text

We had an incredible conversation with Andy Hobaica on the latest episode of "HVAC Revealed." Andy brought a wealth of knowledge about the HVAC industry, customer service, and dynamic business strategies. This is one episode you don't want to miss!

🎙️ Episode Highlights:

1. High Flow Grills & Air Quality:
   Andy discusses the benefits of replacing standard HVAC systems with high flow grills to reduce noise and enhance air quality. Plus, alternative options to one-inch pleated filters for better air quality.
2. Customer Relationships:
   Build meaningful connections with your customers. Andy shares how offering value for free and understanding customer comfort can significantly boost referrals and long-term business success.
3. Employee Accountability & Empowerment:
   Learn about Andy’s approach to maintaining high standards and accountability within his company while fostering a family-like, supportive work environment. Quarterly goal-setting and performance feedback are key!

🚀 Tune in now to discover more about these transformative practices and how they can be applied to your HVAC business!

#HVAC #CustomerService #BusinessStrategy #Podcast #EmployeeEngagement #CustomerRelationships #HVACRevealed

Find Andy:

On The Web: hobaica.com



Join Our Group: facebook.com/groups/hvacrevealed
Presented By On Purpose Media: onpurposemedia.ca/
For HVAC Internet Marketing reach out to us at [email protected] or 888-428-0662



Sponsored By: 

Chiirp: chiirp.com/hssr
Elite Call: elitecall.net
On Purpose Media: onpurposemedia.ca
Free2Grow: free-2-grow.com

Send us a text

Exciting news! Check out the latest episode of the HVAC Revealed podcast featuring Jonathan Perez, a seasoned HVAC business owner, who shares invaluable insights on achieving success and transitioning through the HVAC industry. 🎧✨

In our conversation recorded live at the 2024 New Flat Rates Business Uncensored event in Chattanooga, Tennessee, Jonathan dives deep into his journey from humble beginnings to running successful ventures. Here are three key takeaways:

🌟 Consistent Professionalism and Punctuality: Jonathan emphasizes the need for setting and meeting customer expectations through professionalism and punctuality. By investing in a professional appearance such as newer trucks and clean uniforms, his business stands out from the competition.

📈 Clear Processes and Systems: The transformation in his business came from implementing clear written processes and systems. This not only reduced repetitive mistakes but also allowed for consistent service quality, paving the way for business growth and a successful exit.

🗝 Adapting to Labor Market Changes: Jonathan discusses the evolving expectations of the labor market. Employers must adapt management styles and create environments that accommodate modern workforce needs while maintaining productivity and motivation.

Don’t miss this insightful discussion on HVAC Revealed—it's a game-changer for anyone in the HVAC industry! 👇

Join the conversation on our Facebook group and share this episode to help others improve their HVAC businesses.

#HVACRevealed #Podcast #HVAC #BusinessGrowth #Professionalism #SystemsAndProcesses #LaborMarket #WorkLifeBalance #Entrepreneurship #JonathanPerez

Find Jonathan:

On The Web: ameliasbestcomfort.com



Join Our Group: facebook.com/groups/hvacrevealed
Presented By On Purpose Media: onpurposemedia.ca/
For HVAC Internet Marketing reach out to us at [email protected] or 888-428-0662



Sponsored By: 

Chiirp: chiirp.com/hssr
Elite Call: elitecall.net
On Purpose Media: onpurposemedia.ca
Free2Grow: free-2-grow.com
Lace: lace.ai