Dear Aida,One of the most important principles for understanding human behavior— and for protecting your future— is this:Incentives shape actions more than intentions. Good people do the wrong things when placed in the wrong incentive systems.This is not cynicism. It is realism.

Dear Aida, One of the most important principles for understanding human behavior—and for protecting your future—is this: Incentives shape actions more than intentions.Good people do the wrong things when placed in the wrong incentive systems. This is not cynicism.It is realism.

Dear Aida,One of the most important principles for understanding human behavior— and for protecting your future— is this:Incentives shape actions more than intentions. Good people do the wrong things when placed in the wrong incentive systems.This is not cynicism. It is realism.

LETTER 25 — Avoid Perverse Incentives

Dear Aida: A Hundred Letters for the Journey of a Lifetime — Notes on Becoming

Dear Aida is a podcast of one hundred letters written to a young woman stepping into adulthood — and to the part of each listener still learning how to live with clarity and intention. Organized into five movements, the letters explore identity, clear thinking, relationships, meaning, and freedom. Each offers a distilled insight on becoming: how to see more clearly, choose wisely, love deeply, and build a life shaped from the inside out.

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Dear Aida: A Hundred Letters for the Journey of a Lifetime — Notes on Becoming Dear Aida is a podcast of one hundred letters written to a young woman stepping into adulthood — and to the part of each listener still learning how to live with clarity and intention. Organized into five movements, the letters explore identity, clear thinking, relationships, meaning, and freedom. Each offers a distilled insight on becoming: how to see more clearly, choose wisely, love deeply, and build a life shaped from the inside out.

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LETTER 25 — Avoid Perverse Incentives

LETTER 25 — Avoid Perverse Incentives