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What if the best software developer for your business isn't an agency, a freelancer or even an employee? 

According to Paul Salvage - Chief AI Officer & founder of Productly - the best developer for your business is... you. 

In this episode of The Business Game, Paul explains why AI is fundamentally changing software development, why traditional agencies are becoming obsolete, and how founders can now build products themselves with the help of tools like Claude.

With over 30 years of experience in product development, Paul has seen every major technology shift firsthand. He shares how AI has compressed development timelines from months to weeks, why owning your technology is becoming critical for startups, and how business owners can use AI to gain a competitive advantage.  

Let's dive in
with Paul Salvage:

• Why agencies are being disrupted by AI  
• The new "build with you" model for software development  
• How founders can create products without coding  
• The role AI agents are playing inside modern businesses  
• Common mistakes businesses make when adopting AI  
• What happens to companies that fail to adapt

If you're building a startup, running a service business or simply trying to keep up with the pace of AI innovation, this is the episode you want to hear!

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