By Jocelle Koh
5
33 ratings
The podcast currently has 20 episodes available.
We got real with badass artivist/singer-songwriter Pyra about her art, activism, feminism and balancing it all over coconut shakes!
Based now between London and Thailand, we discussed the artivist's colourful musical history, how she got to her current brand of dystopian pop, her brand spanking new album 'PYRADISE' and how she manages themes of activism and feminism within her work.
Pyra starts by sharing about her move to London and the motivations behind her vocal stance on activism, government, and economics. Together we delved into exploring Singapore (where the interview was held) as a "utopian but dystopian" place, particularly challenging for those facing financial struggles, and learned the backstory behind her immersive debut album 'PYRADISE'.
We then shifted our focus to the intersection of feminism and creativity in music, discussing the importance of using music to convey messages about oppression, political issues, and feminism. Pyra also shared with us on the climate for women in Thailand, including the obstacles to achieving gender equality, as well her experiences as a female producer, writer and artist in the wider music industry.
Watch the full video interview on our YouTube channel!
Learn more about Pyra by following her on Instagram and listening to her album 'PYRADISE' on streaming platforms everywhere.
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We had the pleasure of attending the Freshmusic awards LIVE for the first time ever last month, and I came away with so much more than I bargained for. Attending the ceremony and many discussions I've had recently around the topic of community inspired me to invite Yuneng, the founder of Freshmusic Awards to join us for this very special conversation where we talked about some of the understated values of community building, and the origins of grassroots platforms like Freshmusic Awards who have been around for 16 years.
Yuneng, Freshmusic’s founder was one of my first industry friends I made when I came back to Singapore, and of course I had already long been aware of the work that Freshmusic had been doing with their cutthroat yet expert reviews and annual awards ceremony which made waves in the indie Taiwanese scene every time they announced their nominations and winners.
But being a creator of a media platform myself, and also as someone who does this out of passion while managing a day job, I found solace and comfort in the work that Yuneng had been doing because I could see so clearly that it also came from a place of pure unadulterated passion, the kind that sustains, that invigorates, and lasts for decades. So we wanted to unpack this topic thoroughly with someone who knew the topic better than most, leading to this nurturing, uplifting conversation that could warm the cockles of any seasoned music journalist's heart.
A bonus episode produced in commemoration of Asian Pop Weekly's 14th Anniversary in 2023!
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On this bonus episode, we invited Asian-Australian singer-songwriter and Tiktok creator Keenan Te onto the Level Up Podcast to answer all our burning questions about Tiktok, social media, and most importantly - how to navigate social media as a musician. Amassing over 4 million followers currently across Tiktok, Spotify and various social media platforms, Te broke through the clutter during Covid while stuck at home during Melbourne's lengthy lockdowns with his soulful covers and heart-wrenching deliveries. But what was even more interesting for us was how he navigated the transition successfully from cover artist to original singer-songwriter, and maintained and grew his audience while doing so.
Back with his new single 'Scars', we took the chance to ask him all our burning questions, and to pick his brain on the changing social media landscape as he sees it. For all budding musicians, this is one episode you won't want to miss.
Don’t forget to subscribe/follow our podcast if you enjoy levelling up with us! And please leave a review so we can keep helping even more artists!
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On this episode of the Level Up podcast, we're going to talk about how to craft that perfect email to media platforms. In such a way that you'll be maximising your time spent, getting a higher rate of reply, and potentially getting your foot in the door with the right people. As a self-professed email nerd, and someone who runs a media platform and receives such emails from artists everyday, I'm going to share my best tips for writing effective emails and how to ask nicely but effectively for support. Shall we begin?
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Don’t forget to subscribe/follow our podcast if you enjoy levelling up with us! And please leave a review so we can keep helping even more artists!
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This week, we're talking about sourcing for media platforms to reach out to to collaborate with, and what's the best way to really be effective in your approach.
I know that there's a lot of independent artists out there who feel like this is very daunting for them. They feel like they need a publicist to help them, like they need someone to help them to negotiate those deals or get those features. But when push comes to shove, sometimes you just don't have the resources at that point in time to get yourself there. It can also become dangerous to hire someone to do something you don't understand, because as an artist entrepreneur, it can be like you're throwing your money into a black hole. So we're here to help you change your mindset about DIY PR!
When it comes down to sourcing for media platforms, there's two different approaches, there's the cast your net wide approach and the targeted/quality approach. Today we're going to dive into the targeted and tailored approach to help you easily source more media platforms that are right for you and your media list.
Timestamps
[00:44] How public relation works in the music industry
[02:52] The different approaches to sourcing for media platforms
[07:34] Tips to prevent spamming in public relations
[08:08] Getting into a new market and succeeding as an individual artist
● Public relation is really about the skill of targeting the platforms you are looking for and the way you reach out and communicate with them.
● Publicists are not cheap. It’s something that you would invest in when you have a clear idea of your business model and revenue as an artist.
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Don’t forget to subscribe/follow our podcast if you enjoy levelling up with us! And please leave a review so we can keep helping even more artists!
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So today, we're going to be talking about best practices for EPKs, otherwise known as Electronic Press Kits for artists. And as someone who works in journalism and distribution, I think this is something that's very important for any independent artist. EPKs are a very important in helping to further your conversation with a third party, no matter if it's with a distribution partner, the DSPS, a media platform, or any other kind of partner. It's be a stepping stone for you to further the conversation with key potential partners. So it's really important to get it right.
In collaboration with Make Your Mark, I had the pleasure of sharing my best practices for EPKs with their artists - everything from formulating, to creating, to updating your EPK. We even go a little into how to write your own press release! And now we're here sharing that information with you too! For any indie artists who aren't sure where to start when it comes to creating your EPK, press play and let us do the talking.
The full presentation for our 'EPK: Best Practices' session is up on our Patreon! Head over to our 'Level Up Podcast' tier and subscribe for supplementary resources that come with all of our content.
FOLLOW US:
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SUBSCRIBE TO OUR PATREON: http://bit.ly/LevelUpTierPatreon
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Remember always that you too are human-so boundaries apply too-even if you're a public figure.
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Don’t forget to subscribe/follow our podcast if you enjoy levelling up with us! And please leave a review so we can keep helping even more artists!
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On the first episode of our Level Up podcast in 2022, we've invited Marcus Lee, a promising Singaporean artist, songwriter, and mental health advocate, to join us as we dive deeper into the topic of artists' mental health. We've been a fan of his work ethic and how he's managed to keep the ball rolling as an independent musician for a while now, but we especially wanted to pick his brain on the importance of mental health for artists at every stage of the game.
On the outside, Marcus seems to be the perfect poster boy for the local burgeoning Mandopop scene. Blessed with good looks and a sunny warm disposition, his comforting love songs and ballads have proved themselves great additions to our songbooks in recent years. Hence, there's no doubt why he's been labelled an artist to watch, even taking home the 'Artist of the Year (non-English)' award at 2021's SCAPE Youth Music Awards.
Yet unlike previous generations of Mandopop stars who have chosen to adhere to the more conventional pop route, Marcus has chosen the path less trodden, choosing to release his debut album For You, I Can 為了你，我可以 independently and helming everything from the album's conceptualisation to its promotion, and even playing two sold-out shows...all during an unprecedented pandemic.
Given Marcus' unique position in pulling all this off, and his passionate and vocal stance on mental health, I felt he was the perfect artist to interview as we continue our Mental Health topic on the Level Up Podcast, providing an artist's perspective on the nuanced issues and struggles that creatives face in this particular line of work.
Tune in as we discuss topics such as investing in ones' mental health, self doubt in the face of creative competition, and of course the much-feared imposter syndrome all in this week's podcast!
Links and Resources:
Read our feature based on this podcast interview with Marcus on Asian Pop Weekly
Don’t forget to subscribe/follow our podcast if you enjoy levelling up with us! And please leave a review so we can keep helping even more artists!
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Mental Health has increasingly become an important topic to me, especially in recent years as I grow more aware of what’s happening in the industry. Due to multiple factors such as the diversity of people you meet in the music industry and the blurred lines between artists as professionals and the art they create, I believe that building a good approach to mental health is one of the most important things independent artists can do for themselves to ensure they make good decisions and build sustainable businesses in the long run.
But this is certainly a topic I can’t explore on my own! So I’ve called on the help of Asian-Australian music therapist Asami, who runs a platform called Shapes and Sounds to share her valuable advice with indie artists everywhere. Based in Melbourne, Asami saw a need for different approaches towards tailoring care for people from the Asian diaspora in her previous role working with crisis and community health services; something that current organisations just couldn’t provide. So she created Shapes and Sounds, a resource hub for Asian Australians and Asian diaspora individuals that creates a safe space where tailored conversations around our identity and mental health can occur.
Check out some key threads from our conversation below:
The origins of Music Therapy
The relationship between music and our worldviews
How does music specifically assist in trauma therapy?
Asian culture and mental health
Advice for Asian/Asian diaspora artists in handling specific challenges
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In lieu of the season finale for the first ever season of the Level Up podcast, I wanted to talk about a topic that’s relevant to myself and to artists everywhere – Independence.
As someone who has built their career on taking the unconventional route, it’s safe to say I’m a big fan of independence in general. I believe that anything can be achieved through a good work ethic and a whole lot of passion, and I wouldn’t change anything about my journey for the world. I know just as well as any independent artist out there how empowering it can be to do things your way and GET SHIT DONE. God, what a feeling. And that’s what fuels my creativity and challenges me like no other.
Part of the reason I wanted to start this podcast was so that I could share the mindset that got me this far, so that hopefully it’ll inspire more artists to see independence as a real option rather than a stopover. But on top of this, after quite a few years working in the music industry, I am more in love with the idea of independence than ever before, and here’s why.
The music industry is changing in a way that favours creatives who think differently, move fast and cut through the clutter. Major labels are no longer holding all the cards, and artists now have a real shot at showcasing their creativity and leveraging it to their advantage. Furthermore, the industry has never really been built to ‘help’ artists; scalability and exploitation has always been more of a priority. But it seems to be reaching a tipping point, which is a great opportunity for artists to become key movers in this change.
Other than focusing on the Asian music industry, the other main focus of our podcast is independence, and that’s why I wanted to talk about it on the last episode of this season. Independence is a state of mind. To feel in control of your career, like you understand AND deserve a seat at the table, and to be able to make decisions for yourself is a feeling like no other.
And given the vast potential of the Asian music industry, having this superpower under your belt is only going to empower you to stand out, and have the chance to make an impact at the right time.
As the last episode of the season, I also wanted to take the chance to thank everyone who has contributed, supported and listened to this podcast so far. Your feedback has been so positive and I am so happy that what we do has influenced and inspired at least a handful of artists. This is just goodbye for now, but we’ve got some sick stuff planned for season two, so don’t go anywhere just yet.
Links and Resources:
Don’t forget to subscribe/follow our podcast if you enjoy levelling up with us! And please leave a review so we can keep helping even more artists!
Hosted on Acast. See acast.com/privacy for more information.
The podcast currently has 20 episodes available.