Erik Shellenberger on what works and brings customers and what is a complete waste of your time. Books:
Restaurant & Bar Marketing II: Hacking Human Nature https://amzn.to/2Xd0zd5
Restaurant & Bar Marketing: The No Bulls#it Guide to Improving Guest Counts https://amzn.to/2CE0hCn
Erik Shellenberger has been in the restaurant and bar industry since he was thirteen years old and worked for his mother in the food and beverage department at a Utah ski resort. Since then, he has held every position from dishwasher to bartender to marketing director and everything in between. With a decade of corporate marketing experience, he has gone from student to teacher and now runs Bar Marketing Basics. He has quickly grown his client base, expanding beyond his hometown of Scottsdale, Arizona, into Los Angeles CA and has connected with clients across the nation, as far away as the East Coast.