Joan Cumming is an expert marketer in the live music industry, having served as an executive on both coasts. She's led marketing & communications for prestigious entities like the LA Opera, Hollywood Bowl, and now the San Diego Symphony. In this episode she'll break down how her marketing approach changes dramatically depending on the city she's working in. How brands need to be honest, especially in this landscape of trying to stand out, and how by taking a leap of faith, she changed her career trajectory. Let's Level Up!