Welcome to another episode of The Zen Courses Show! My guest for this episode is Spencer Fry, serial entrepreneur and founder of Coach, a new platform to help you create and sell your products and courses.

**In This Episode, You'll Learn:**

• Who Spencer Fry is and why he created Coach

• How Coach is different from other online course platforms

• The features and benefits of Coach

• Why you should sign up for Coach before December 5, 2016

• How to get help creating your online course

**References and Tools Mentioned:**

• Coach - [https://www.withcoach.com/](https://www.withcoach.com/)

• Work with Me - [http://zencourses.co/workwithme](http://zencourses.co/workwithme)

**Thanks for Listening!**

If you enjoyed this episode, please consider leaving an honest review for The Zen Courses Show on iTunes! Ratings and reviews boost ratings & help new listeners find the show. I read every review and I'd love to read yours. Click here to leave a review.

And, finally, don’t forget to subscribe to the show on iTunes to get automatic updates. If you have an Android phone, you can subscribe on Stitcher.

Lastly, I want to say THANK YOU to Spencer for sharing his story with us on The Zen Courses Show!

Welcome to another fabulous episode of The Zen Courses Show! My guest for this episode is Shauna Lynn Simon, award-winning home stager and founder of Styled, Listed, Sold Academy.

**In This Episode, You'll Learn:**

• How Shauna Lynn left a career in mathematics to become a home stager

• How she tested the market before creating her online course

• The steps and tools she used to run her webinars

• Why she thinks webinars are a great marketing tool for selling your online course

• How she stopped using “research” and “tools” to procrastinate

• Her biggest lesson as an entrepreneur

**References and Tools Mentioned:**

• Shauna Lynn's website - [http://www.aboutshaunalynn.com/](http://www.aboutshaunalynn.com/)

• Styled, Listed, Sold - [http://www.styledlistedsold.com/](http://www.styledlistedsold.com/)

• Thinkific’s article on Shauna Lynn’s webinar success - [http://blog.thinkific.com/power-good-live-webinar-case-study/](http://www.styledlistedsold.com/)

• [Zoom](http://zoom.us/) (webinar platform)

• [Crowdcast](https://www.crowdcast.io/?rfsn=285844.446457) (another great webinar platform; aff link)

**Thanks for Listening!**

If you enjoyed this episode, please consider leaving an honest review for The Zen Courses Show on iTunes! Ratings and reviews boost ratings & help new listeners find the show. I read every review and I'd love to read yours. 

And, finally, don’t forget to subscribe to the show on iTunes to get automatic updates. If you have an Android phone, you can subscribe on Stitcher.

Lastly, I want to say THANK YOU to Shauna Lynn for sharing her story with us on The Zen Courses Show!

Welcome to Season 2 of The Zen Courses Show. In this episode you’ll learn how to create a more transformative course. Plus, how your course is ultimately a vehicle for happiness. Enjoy!

**Resources Mentioned:**

• Bloom's Taxonomy

• Backwards Design

**Creating your first course?**

Check out _Jumpstart_, my latest course designed to guide you through picking a topic, making sure your customers want to buy your course, and planning your content.

**Click here to check it out:**  [jumpstartyourcourse.com](jumpstartyourcourse.com)

**Thanks for Listening!**

If you enjoyed this episode, please consider leaving an honest review for The Zen Courses Show on iTunes! Ratings and reviews boost ratings & help new listeners find the show. I read every review and I'd love to read yours.

And, finally, don’t forget to subscribe to the show on iTunes to get automatic updates. If you have an Android phone, you can subscribe on Stitcher.

Lastly, I want to say THANK YOU to all new and long time listeners. Thanks for rockin' with The Zen Courses Show!

Welcome to Season 2 of The Zen Courses Show! In this episode you’ll learn what’s coming up this season, plus check out a new segment. Enjoy.

**References and Tools Mentioned:**

• Handbrake - [handbrake.fr](https://handbrake.fr/)

• [Wistia](https://wistia.com/)

• Vimeo

• [Product Hunt](https://www.producthunt.com/)

**Thanks for Listening!**

If you enjoyed this episode, please consider leaving an honest review for The Zen Courses Show on iTunes! Ratings and reviews boost ratings & help new listeners find the show. I read every review and I'd love to read yours. 

And, finally, don’t forget to subscribe to the show on iTunes to get automatic updates. If you have an Android phone, you can subscribe on Stitcher.

Lastly, I want to say THANK YOU to all new and long time listeners. Thanks for rockin' with The Zen Courses Show!

Welcome to another episode of The Zen Courses Show! Today my guest is Alan Bondy, the husband of Dianne Bondy from Dianne Bondy Yoga. Alan is the technician behind Dianne's recent course launch. He’s here to share the details and process behind their five figure sales success. Heads up: we dig deep with this one. Enjoy!

**In This Episode, You'll Learn:**

- How Alan prepares for a course launch

- Why he chose to do a limited enrollment

- How he uses psychology to improve his launches

- The specific channels Alan used to drive his launch

- How to setup an email funnel for your course launch

- The tools Alan used to run his course launch

- The books and resources that helped Alan create his launch strategy

- Why video was such a key in the success of their launch

SPECIAL OFFER FOR ZEN COURSES LISTENERS: [Click here](http://yogasteya.com/save50/) to get 50% off Dianne's Yoga Training!

**References and Tools Alan Mentions:**

- [Yoga For All Training](http://yogaforalltraining.com/about-us/)

- [Copyhackers](https://copyhackers.com/)

- [Fizzle.co](http://fizzle.co?aid=232)

- [Launch by Jeff Walker](http://amzn.to/2ac4JI8)

**Thanks for Listening!**

If you enjoyed this episode, please consider leaving an honest review for The Zen Courses Show on iTunes! Ratings and reviews boost ratings & help new listeners find the show. I read every review and I'd love to read yours. [Click here to leave a review](http://bit.ly/zencoursesshow).

And, finally, don’t forget to subscribe to the show on iTunes to get automatic updates. If you have an Android phone, you can subscribe on Stitcher.

Lastly, I want to say THANK YOU to Alan for sharing his launch experience with us on The Zen Courses Show!

Welcome to another episode of The Zen Courses Show! Today my guest is Esteban Martinez, calligrapher, martial artist and founder of LearnShodo.com.

**In This Episode, You'll Learn:**

• How he started teaching calligraphy online

• How he overcame many challenges and positioned his style of calligraphy to stand out

• The marketing channels he used to launch his first workshop without an email list

• What motivated him to go from teaching in-person to teaching online

• How he overcame his fear of technology to create his first online course

• How he determined what to put into his intro course versus his advanced course

• How he priced his first online course

**References and Tools Mentioned:**

• [Esteban’s website](http://www.gohitsushodostudio.com/)

• Esteban’s [Introductory Shodo course](https://learnshodointro.teachery.co/page)

• Esteban’s [Advanced Shodo course](https://learnshodoadvanced.teachery.co/landing)

• Teachery.co

**Thanks for Listening!**

If you enjoyed this episode, please consider leaving an honest review for The Zen Courses Show on iTunes! Ratings and reviews boost ratings & help new listeners find the show. I read every review and I'd love to read yours. [Click here to leave a review.](http://bit.ly/zencoursesshow)

And, finally, don’t forget to subscribe to the show on iTunes to get automatic updates. If you have an Android phone, you can subscribe on Stitcher.

Lastly, I want to say THANK YOU to Esteban for sharing his story and experience with us on The Zen Courses Show!

Welcome to another episode of The Zen Courses Show! Today my guest is Trevor Turnbull, founder of LinkedInfluence and many other products.

This episode is especially valuable for anyone who is curious about using LinkedIn to market and sell online course and other products. Enjoy!

**In This Episode, You'll Learn:**

• How Trevor got his start in sports and social media

• How LinkedIn can help you build your brand, business and sell products

• Tips for getting your students to complete long videos

• How Trevor plans his online courses

• How to get started with Joint Webinars

• The tools Trevor uses to deliver, manage and sell his course

• Why starting is the most important thing you can do for your success

**References and Tools Mentioned:**

• [Trevor’s Personal Website](http://www.trevorturnbull.com/)

• [LinkedInfluence](http://linkedinfluence.com/)

• [30 Day Sales Machine](http://30daysalesmachine.com/)

**Thanks for Listening!**

If you enjoyed this episode, please consider leaving an honest review for The Zen Courses Show on iTunes! Ratings and reviews boost ratings & help new listeners find the show. I read every review and I'd love to read yours. Click here to leave a review.

And, finally, don’t forget to subscribe to the show on iTunes to get automatic updates. If you have an Android phone, you can subscribe on Stitcher.

Lastly, I want to say THANK YOU to Trevor for sharing his story and experience with us on The Zen Courses Show!

Welcome to another episode of The Zen Courses Show! Today’s guest is Philip Morgan, founder of PhilipMorganConsulting.com and author of The Positioning Manual.

In this episode, you'll discover the game-changer for effective marketing. Enjoy!

**In This Episode, You'll Learn:**

• What positioning is and how it can help you sell more courses and other products

• The cold, hard truth about self-paced courses and completion rates

• How the live bootcamp model is differs from self-paced online courses

• Why learners need more structure than we think

• The pros and cons of hybrid courses

• Non-salesy marketing strategies for introverts

• Why you should build a minimum viable course (MVC) instead of focusing on perfection

• Unconventional non-LMS ways to run your online course

**Resources that Philip Mentions:**

• [PhilipMorganConsulting.com](https://philipmorganconsulting.com/)

• [The Positioning Crash Course](https://philipmorganconsulting.com/positioning-crash-course/)

• [Prison Break Bootcamp](https://philipmorganconsulting.com/prisonbreak)

• [Free workshops](http://zencourses.co/freeworkshop) Philip and I are hosting on positioning and marketing your course

**Thanks for Listening!**

If you enjoyed this episode, please consider leaving an honest review for The Zen Courses Show on iTunes! Ratings and reviews boost ratings & help new listeners find the show. I read every review and I'd love to read yours. [Click here to leave a review.](http://bit.ly/zencoursesshow)

And, finally, don’t forget to subscribe to the show on iTunes to get automatic updates. If you have an Android phone, you can subscribe on Stitcher.

Lastly, I want to say THANK YOU to Philip for sharing his story with us on The Zen Courses Show!

Welcome to another episode of The Zen Courses Show! Today’s guest is Claire Pelletreau, founder of ClairePells.com and host of The Get Paid Podcast.

This episode is especially valuable for anyone who is curious about using Facebook to market your online course. Enjoy!

**In This Episode, You'll Learn:**

• How Claire made the transition from employee to online entrepreneur while living abroad

• What Facebook ads are and how they help you sell your course

• Why you should create products at different price points

• How to deal with low attendance and lack of participation in your course

• Why access is the key to value and success for your learners

• Why it’s important to set boundaries for your availability

• How to run your online business while living abroad

• Why Facebook ads are ridiculously powerful for your product launches

**References Mentioned:**

• clairepells.com

• [The Get Paid Podcast](http://clairepells.com/get-paid-podcast/)

• [Claire's Free guide to list building](http://clairepells.com/wp-content/uploads/2015/08/Free-Guide-to-List-Building-with-Facebook-Ads-by-Claire-Pelletreau.pdf)

• [Absolute FB Ads self-study course](http://clairepells.com/absolutefbads-selfstudy/)

**Thanks for Listening!**

If you enjoyed this episode, please consider leaving an honest review for The Zen Courses Show on iTunes! Ratings and reviews boost ratings & help new listeners find the show. I read every review and I'd love to read yours. Click here to leave a review.

And, finally, don’t forget to subscribe to the show on iTunes to get automatic updates. If you have an Android phone, you can subscribe on Stitcher.

Lastly, I want to say THANK YOU to Claire for sharing his story with us on The Zen Courses Show!

Welcome to another episode of The Zen Courses Show! Today’s guest is Greg Smith, co-founder of Thinkific, a platform to host and deliver your online course.

This episode is especially valuable for anyone who is curious about Thinkific, marketing online courses, and pricing. Enjoy!

**Free Workshop!**  Greg and I are Hosting a Free Workshop to Help You Create Your Course! Click here to register:

[http://get.thinkific.com/zencourses/](http://get.thinkific.com/zencourses/)

**In This Episode, You'll Learn:**

• Greg's story: how law school helped him start teaching online courses

• How Thinkific is different from every other online course platform out there

• Why self-paced courses have low completion rates—and what to do about it

• Direct integrations that will help you run your online business

• How to get started with Thinkific if you’re considering it for your online course

• Two features on Thinkific that you can’t find anywhere else

• 3 ways to improve your odds of success with your online course

• 3 marketing strategies to spread the word about your online course

• The future of online courses and LMS platforms, according to Greg

**References and Tools that Greg Mentions:**

• [Thinkific](http://get.thinkific.com/zencourses/)

• [Quora](https://www.quora.com/) (great way to research customer needs)

• [@thinkific](https://twitter.com/thinkific) on Twitter

**Thanks for Listening!**

If you enjoyed this episode, please consider leaving an honest review for The Zen Courses Show on iTunes! Ratings and reviews boost ratings & help new listeners find the show. I read every review and would love to read yours. Click [here](http://bit.ly/zencoursesshow) to leave a review.

And, finally, don’t forget to subscribe to the show on iTunes to get automatic updates. If you have an Android phone, you can subscribe on Stitcher.

Lastly, I want to say THANK YOU to Greg for sharing his story with us on The Zen Courses Show!