Preston Bare of Bare Performance Nutrition has seen his family’s supplement business grow.

Starting in his family’s attic in 2012, the company is now a $20 million + business.

What’s made them successful is their dynamic team, with both creative minds and integrative minds.

Their growth is strategic.

Find what you can do to set yourself apart from your competitors.

You could call Chris Willson a youtube expert.

He works in operations, content creation, and all of the behind the scenes at Critical Bench.

Their booming youtube channel has over 776,000 subscribers...yes 776,000!

There are endless opportunities for your youtube content as a marketing.

But you must have an understanding and tactical approach to succeed.

Chris spilled his 7 essential youtube strategies he has observed over the growth of Critical Bench's channel.

1.) Consistent Uploads

2.) Batch Your Content

3.) Be Known For Something

4.) Eye Catching Thumbnail

5.) Get To The Point

6.) Call To Action

7.) Bracelet to Charm Approach

Yes, THE JL Holdsworth, world champion powerlifter and former University of Kentucky strength and conditioning coach.

JL has founded and grown The Spot Athletics into what it is today; focusing on performance training for youth athletes and general adults.

JL  provides so much valuable insight on going from average to the best.

This is his mindset for every venture he tackles.

As a gym owner, JL makes sure that his staff share this similar goal.

JL establishes this leadership through company culture and values.

What direction should you be taking your marketing in 2021?

Social media is a great new age marketing tool.

But the platform is becoming oversaturated.

But where should you focus now?

Take the time to tighten up your internal strategy.

This includes reactivations, referrals, and nurturing current members.

Once you've ironed out your internal strategy, it's time to attract new members - new members who may have never heard of your gym before.

This can be done using 3 strategies. Local Joint Ventures, Youtube, Podcasts.

Years ago I had the opportunity to welcome Michael from the UK to New York to talk exercise and show him our facility.

Fast forward 7 years later, today we were able to connect virtually to talk about the business side of the fitness industry.

Like many of you, Michael has many questions about the behind the scenes of running a successful fitness business.

We sat down together where he was able to pick my brain as I answered his 10 Questions About Building A Fitness Business.

Questions like What business model do you use? What's the biggest pivot you have had to make? What did you spend money on building your business that you wish you hadn't? and more!

No matter what industry you are operating in, you want to be known for delivering remarkable service.

Ryan Sohn has years of restaurant and hospitality education and experience, focusing on management and business.

There is a lot to take away from offering a hospitable and professional service to your clients.

Ryan shared his top tips to deliver high quality service and experience to your members.

1.) Be Present

2.) Be Aware

3.) Be Active

At the beginning of my business journey there was a point where I went from a "know it all" to "damn I don't know anything at all".

Thankfully at the time (and still to this day) my gym member, Kevin Blake, was there to provide me with  helpful business advice to steer me back on track.

He's found that encouraging his company to give back to the community leaves their impact value greater, making them a "local legend".  Kevin shared some of the most successful ways to do so!

1.) Mission Statements

2.) Offer Support

3.) Know Why It Matters

Joey Szatmary from Lion’s Den Elite Training in Pennsylvania is a force to be reckoned with in the gym business community.

Joey has done an excellent job coming from a body building background and transitioning his knowledge into training everyone to be strong.

Joey has created strong bodies, strong minds, and a strong gym.

Prior to the successful gym that he has today, Joey experienced the ups and downs of failed business ventures in the past.

He’s learned a lot over his business and entrepreneurial journey and has taken away 3 big picture tips to create a unique and successful gym.

1.) Start Small

2.) Have A Clear Target Customer

3.) Create Your Online Presence

Whether you have 1 employee or 1000, HR is an important aspect of your business.

And who better to gain tips on managing HR from then Erica Mcquade, HR professional at Lockheed Martin.

During our conversation, she answered my "need to know" questions about hiring and managing staff effectively.

Today's episode is a story of when I was forced to make a decision. The lesson? Choosing to do nothing has consequences.