How do some people just seem to command attention the moment they walk into a room? They’ve nailed their personal brand.

Dr. Dustin York, who's worked with everyone from the Obama campaign to Nike, breaks down the science behind personal branding and shares actionable tips you can start using today. Today he’s a Professor at Maryville University of St. Louis and a professional speaker for his business Dr. York Training where he shares advice on how to communicate more effectively.

He talks about the power of body language, consistent visual style, and how to build trust with your audience. Dustin also reveals some of his strategies for balancing consistency with trying new things, and how you can use the content creation pros of any industry for inspiration.

Whether you're starting a YouTube channel, creating instructional content, or just want to show up more confidently in meetings, this episode is a must-listen for personal branding tips.  

Learning points from the episode include:

• 00:00 - 01:58 An introduction to Dustin
• 01:58 – 04:07 Dustin’s top tip for using images or video
• 04:07 – 08:30 Identifying characteristics you want to emulate for your brand
• 08:30 – 11:58 How individuals can nail their own visual brand
• 11:58 – 14:03 How much attention should you pay to color? 
• 14:03 – 17:23 Dustin’s advice for interacting with a camera and why AI won’t replace the need for human connection
• 17:23 – 20:15 Dustin’s 3 quick tips for improving your visual and personal branding
• 20:15 – 21:34 Dustin picks one image that represents him best
• 21:34 – 22:11 Connect with Dustin to learn more
• 22:11 – 23:15 Dustin’s final take
• 23:15 – 23:33 Outro

Important links and mentions:

• Visit Dustin’s website: https://www.drdustinyork.com/
• Connect with Dustin on LinkedIn: https://www.linkedin.com/in/dryork/