Leveling Up with Eric Siu

Today we’re joined by Seth Kniep, the co-founder and CEO of Just One Dime, a coaching company for Amazon and e-commerce sellers. In his conversation with Eric, Seth talks about how he developed his business mindset around the teachings of Dave Ramsey and Robert Kiyosaki and how he managed to literally double a dime until he reached $400, simply by asking random people. He then proceeded to educate himself on selling on eBay and Amazon, eventually committing to the latter and making $1 million in just 12 months. Instead of living a lavish lifestyle, Seth reinvested his profits into the business by expanding to other products, thereby growing even more. As a side interest, he also started investing in real estate, where he learned what immense tax benefits there were to this industry, finding a way to legally protect the money he was making with his Amazon business. After touching on the importance of understanding the principles of accounting as a business owner, Seth talks about deciding to develop courses in addition to what he was already doing. In explaining his motivation for doing so, he gets into his love for teaching, wanting to make an impact, and truly building his brand as someone who helps others create wealth. He explains what prospective students can expect from the structure of the courses and his manner of coaching, and shares some strategies for scaling a coaching business and keeping your family life thriving when your business takes off. 

TIME-STAMPED SHOW NOTES:

• [00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
• [00:45] Seth shares the incredible story behind the name, Just One Dime.
• [01:19] How Seth’s philosophy relates to Dave Ramsey’s and Robert Kiyosaki's ideas. 
• [02:06] Hear how Seth sold his first e-commerce company for $35 on eBay.
• [03:05] How he started doubling his dime and got up to $400 just by asking random people. 
• [03:51] Getting into Amazon FBA and using the $400 to start selling cremation urns. 
• [04:29] Making over $1 million in 12 months with the store and investing in real estate. 
• [05:34] Using his Amazon profits to buy new products and reinvest in the business. 
• [07:10] How investing in real estate can help you legally reduce your tax liability. 
• [09:16] The importance of developing your accounting knowledge and understanding it. 
• [10:40] The value of having a tax and wealth strategist to help you manage your money. 
• [11:08] Managing over $100 million in Amazon revenue and the big brands they work for. 
• [12:02] Learn how their model works for training other people to run Amazon businesses.
• [14:37] More about their training program and what students can expect from the coaching. 
• [17:45] What it would cost to have an Amazon business set up and for you to be trained. 
• [19:02] Find out whether Seth ever has equity in some of the businesses they help build. 
• [19:34] Seth explains why he expanded to do courses in addition to e-commerce. 
• [22:40] The importance of creating videos and getting a team in scaling your coaching. 
• [24:50] Taking ownership of your issues before you can truly help others and grow a brand. 
• [25:34] How their team and coaches are structured in the coaching business.
• [27:01] Seth shares why it is important to “date” your wife to keep the spark alive. 
• [29:19] Their family commitment to buying a property anytime they go somewhere new.  
• [31:02] Seth shares his favorite business tool and book and explains why. 

Resources From The Interview:

• Seth Kniep on LinkedIn 
• Seth Kniep Email 
• Just One Dime
• Just One Dime Courses
• Dave Ramsey 
• Tom Wheelwright 
• Robert Kiyosaki  
• Kevin Harrington on Twitter

• Shark Tank

• BMW
• Front
• Juno

• Must-read book: The Goal 

Leave Some Feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

• Did you enjoy this episode? If so, please leave a short review here

• Subscribe to Leveling Up on iTunes

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Connect with Eric Siu: 

• Growth Everywhere

• Single Grain

• Eric Siu on Twitter

Today we are going to talk about how Spotify is heating up deep podcasting Wars with its $575 million spending spree.

Messaging and marketing have a key role to play in the divided political situation in America. In this episode, we explore how Trump uses messaging to spread polarizing opinions, and how news and social media entities are the channels through which these tensions play out. Tune in for all this as well as to learn the importance of being aware of biases in the media we consume.

TIME-STAMPED SHOW NOTES:

• [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
• [00:38] Why America is still very divided based on vote counts.
• [01:44] BLM vs MAGA and how Trump’s great messaging won him the last elections.
• [02:49] COVID and examples of Trump’s messaging that polarizes people.
• [03:55] Competing messages between media organizations and Trump.
• [04:17] How powerful social media is for spreading polarizing messaging.
• [05:05] Curating the information we receive and being aware of its influence.

Resources From The Interview:

• Naval Ravikant on Twitter

Leave Some Feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

• Did you enjoy this episode? If so, please leave a short review here

• Subscribe to Leveling Up on iTunes

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Connect with Eric Siu: 

• Growth Everywhere

• Single Grain

• Eric Siu on Twitter

In aid of the release of his new book, Leveling Up!, Eric has laid out the goal of appearing on one hundred podcasts in the next 12 weeks! Today we get to hear why podcasts are a great way to promote something like a book, how Eric is going about sourcing shows to approach, and the thought and planning that goes into presenting to different audiences. Tune in to hear how you can utilize these great resources for marketing yourself!

TIME-STAMPED SHOW NOTES:

• [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
• [00:56] Eric's goals right now with the book and the 12 week period he has laid out.
• [01:11] Why podcasts? Natural affinity to hosts and guests and huge audiences. 
• [02:09] Eric's method for finding marketing podcasts to appear on using Chartable.
• [03:12] Topics to discuss on podcasts; finding enough content to keep it interesting.
• [04:14] Leveling up within your own business, and then beyond!
• [04:46] Using Mixmax to evaluate what is working and what is not. 
• [05:19] Getting placed on big podcasts and staying clear on your goals.

Resources From The Interview:

• Oprah
• Today Show
• Chartable
• Anthony Pompliano 
• Mixmax

Leave Some Feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
• Did you enjoy this episode? If so, please leave a short review here
• Subscribe to Leveling Up on iTunes
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Connect with Eric Siu: 

• Growth Everywhere
• Single Grain
• Eric Siu on Twitter

In this episode of the daily Leveling Up podcast, Eric talks about the outreach he is doing to market his new book, Leveling Up! You will get to hear about why he thinks that influencer marketing is where it is at currently, and how he is going about these strategies. So to catch all the good stuff about value for money, sourcing influencers and more, join us today!

TIME-STAMPED SHOW NOTES:

• [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
• [00:25] Why Eric is aspiring to influencer marketing!
• [01:45] How Eric has been finding gamers using Twitter and email. 
• [02:26] The messaging used to connect and collaborate with influencers.
• [02:57] The costs involved in this kind of marketing.
• [03:43] The value that you can get for your money in the influencer space.
• [04:03] Testing different influences and finding the best route before going all-in.
• [04:54] How to support Eric and his new book!

Resources From The Interview:

• Followerwonk
• Mixmax
• Mail Merge
• Ninja

Leave Some Feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

• Did you enjoy this episode? If so, please leave a short review here

• Subscribe to Leveling Up on iTunes

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Connect with Eric Siu: 

• Growth Everywhere

• Single Grain

• Eric Siu on Twitter

Today we are going to talk about how Amazon is continuing to dominate the world and how they're getting into pharma and continuing to eat everyone's lunch.

Today, we are going to talk about how Bitcoin is continuing to skyrocket and why it's here to stay. So as of this recording, Bitcoin is at about 18.5 K right now, which is an all time high, but the, I think there's a couple of things to look at here. In this episode we'll dive in and talk about both sides.

If you want to build a community you have to focus on how you can provide value to them, but once you have one you can save a lot of money on marketing. Connecting people is Lloyed Lobo’s superpower, and today we talk to him about how he built a community of over 60,000 people and the returns this investment of his time is producing. Lloyed is Co-Founder and President of Boast.AI, and he is also one of the Co-Founders of the amazing Traction Conference. Before getting into the topic of community, Lloyed gives us the rundown of how Boast fuels the growth of innovative companies by automating R&D tax applications and more. From there, Lloyed talks about how the aims at Boast, to serve their clients, grew into early community-building events that evolved into the Traction Conf. We hear tips and tricks from Lloyed about the best ways of building a community, key learnings he had on his journey, and about the incredible conference Traction has evolved into. Lloyed highlights that a community-building strategy should only be used if you are prepared to give without expecting anything in return and if connecting people is truly your passion. For all you need to know about bringing people together and the power of leveraging networks as a secret marketing weapon, tune in today!

TIME-STAMPED SHOW NOTES:

• [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
• [01:04] An overview of Boast’s services automating R&D tax applications and more.
• [00:40] How the mission to expand Boast and build a community birthed Traction.
• [04:36] The complexities of the R&D tax credit system in the U.S and Canada.
• [09:50] How Boast is using a fund to offer R&D returns quarterly.
• [11:12] Boast’s model for making money by taking a percentage of R&D returns.
• [11:35] Key learnings Lloyed had on the road to building Traction.
• [16:36] The last few years of Traction, how it has evolved and what it involves.
• [17:35] How Lloyed built Boast and his community using a philosophy of giving, not marketing.
• [19:43] The time it took to build Traction from its less formal stages to where it is now.
• [20:01] Community building tips: Email lists, in-person events, cadence, and a passion for connecting.
• [23:30] The return on investment of building a community.
• [24:47] The key to building a successful business and the steps to building a community.
• [28:28] Using Nir Ayal’s Hooked model to keep communities engaged.
• [29:39] Lloyed’s favorite book and different sources he gets his knowledge from.
• [31:07] Brilliant webinars Lloyed has recently engaged with.

Resources From The Interview:

• Lloyed Lobo
• Lloyed Lobo Email
• Boast.AI
• Launch Academy
• Salesforce
• Twilio
• TechStars
• Founder Institute
• Startupfest
• Mars
• Eventbrite
• Josh Fechter
• Blitzmetrics
• Dennis Yu on Twitter
• Matt Epstein
• Nir Eyal
• Rippling
• Zenefits
• Must-read books: Hooked, Blitzscaling

Leave Some Feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
• Did you enjoy this episode? If so, please leave a short review here
• Subscribe to Leveling Up on iTunes
• Get the non-iTunes RSS Feed

Connect with Eric Siu: 

• Growth Everywhere
• Single Grain
• Eric Siu on Twitter

As Eric prepares to release his new book, Leveling Up, he takes this opportunity to spill the beans on his inspiration and motivation for writing it! Eric talks about the time he has spent on its creation over the last five years, the publishing model he selected, and how he aims to tap into the discourse around habits, with his own take on improvement and and progress. Tune in to hear it all from the man himself! 

TIME-STAMPED SHOW NOTES:

• [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
• [00:25] When the book was started and the time it has taken to write it.
• [01:22] The reason that Eric decided to write and publish Leveling Up. 
• [02:35] Servicing the huge gaming community across the world!
• [03:23] The idea of the 'power-up', and relating it to the conversation around habits.
• [03:41] The main goal for the book: Refining the messaging and helping people.

Resources From The Interview:

• World of Warcraft
• EverQuest
• Street Fighter
• Atomic Habits
• The Power of Habit
• Page Two
• The Coaching Habit

Leave Some Feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
• Did you enjoy this episode? If so, please leave a short review here
• Subscribe to Leveling Up on iTunes
• Get the non-iTunes RSS Feed

Connect with Eric Siu: 

• Growth Everywhere
• Single Grain
• Eric Siu on Twitter