Leveling Up with Eric Siu

Hey everyone! In today’s episode, I share the mic with David Barrett, CEO of Expensify, the world’s leading application for expense management with 6 million users. 

Tune in to hear David share why Expensify relies only on word-of-mouth advertising, why he believes that focusing on top-line revenue growth isn’t actually good for business, and how the Expensify team proved the naysayers wrong when they said the business couldn’t scale.

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Excited look inside one of the best marketing campaign examples out there? Curious to learn what makes good marketing? On a quest to answer this question, we turned to one of the most well established online brands in the world to discover the digital marketing strategy behind the brand and how marketing works for Nike.

Tune in to hear Eric Siu share his insight into Nike's website to look deep at one of the best marketing campaign strategies around.

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Do you think you have what it takes to start getting paid to speak? Not sure how to get started? Getting speaking opportunities starts opening up a lot of doors and opportunities.

Tune in to hear Eric Siu share his favorite tactics to help you learn to speak at conferences and score paid speaking gigs. 

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Hey everyone! In today’s episode, I share the mic with Mike Roberts, the founder of SpyFu and Nacho Analytics, software that is called the “Holy Grail of Competitive Intelligence”.   Tune in to hear how Mike built SpyFu with only $3,000, why historical data matters when it comes to digital marketing and how the company was able to make over $7 million in annual revenue.   Click here for show notes and transcripts  

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Hey everyone! In today's episode, I share the mic with Rand Fishkin, the Co-Founder of SparkToro, a service that helps you find all the proper outlets through which to reach your target demographic. This is his second time being a guest on Growth Everywhere! Check out the first episode with him here!

Tune in to hear Rand talk about why the “Wizard of Moz" decided to leave Moz, how he helped grow the company 50% YoY, how he started his own software company a month later, and why the venture model may not work for every company.

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Have you ever wondered how to become a tech founder? Starting a software company isn't as hard as you might think - the hard part is actually in marketing it.

Tune in to hear Eric Siu share his thoughts on how to start a software company and the lessons he learned along the way to start a tech company.

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Are you bringing baggage from your personal life into your work life? How do you make your work and your life harmonize with each other?

Tune in to hear Eric Siu share his philosophy on how to overcome work life balance and start living with Jeff Bezos' style of Work Life Harmony.

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Hey everyone! In today’s episode, I share the mic with Sam Ovens, CEO and Founder of Consulting.com, which helps people build successful consulting businesses.

Tune in to hear how Sam Ovens quit the corporate world to start his own SaaS company, why he transitioned from consulting to running a course-based business for entrepreneurs and why he thinks that it’s a myth that in order to be successful you need to book speaking engagements, network, and post on social media constantly.

Click here for show notes and transcript

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Hey everyone! In today's episode, I share the mic with Rick Perreault, the CEO and Co-Founder of Unbounce, a landing page building tool that makes it easy to build and test landing pages quickly.  This is his second time being a guest on Growth Everywhere! Check out the first episode with him here!

Tune in to hear Rick’s thoughts on how Unbounce brought in $30 million this fiscal year by going upmarket, why organization is a challenge for his growing company and how word of mouth is what drives conversions for them.

Click here for show notes and transcripts

Leave Some Feedback:

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Peloton's marketing campaign is one of the best we've seen - except for one big problem.

Tune in to hear Eric Siu critique and score Peloton's paid media, content marketing, SEO, conversion rate optimization and general marketing.

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 Leave Some Feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
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Connect with Eric Siu:

• Growth Everywhere
• Single Grain
• Twitter @Ericosiu
• Instagram @Ericosiu