Dan Greenberg, Chief Creative Officer at ironSource, shares what goes into designing hit playable ads, discusses where we can expect to see AR pop into mobile gaming, and reveals the game studio he admires most (spoiler - they build games for toddlers). Read the edited highlights here: https://www.ironsrc.com/podcasts/the-next-generation-of-interactive-mobile-ads/

Tatyana Bogatyreva, Head of User Acquisition at Gram Games, discusses mobile user acquisition strategy and the differences between UA in ad-driven games and IAP-heavy titles. Tatyana gives advice on cracking UA with limited resources, and reveals why understanding monetization is imperative for executing a strong UA strategy. Read the edited highlights here: https://www.ironsrc.com/podcasts/cracking-user-acquisition-strategies-for-iap-and-ad-driven-titles/

Jane Anderson, Head of Ad Monetization at Zeptolab, shares how she’s seen the game industry change over the last few years, provides insights on how to successfully balance user experience with ad monetization, and discusses the huge potential for brand advertisers in the gaming space. Read the edited highlights here: https://www.ironsrc.com/podcasts/balancing-ad-monetization-with-user-experience/

Jane Anderson, Head of Ad Monetization at Zeptolab, shares how she’s seen the game industry change over the last few years, provides insights on how to successfully balance user experience with ad monetization, and discusses the huge potential for brand advertisers in the gaming space. Read the edited highlights here: https://www.ironsrc.com/podcasts/balancing-ad-monetization-with-user-experience/

Join Nate Barker, Director of Biz Dev at Kolibri Games, in talking about idle games. Learn strategies for making and designing idle games that will monetize. Learn more here: https://www.ironsrc.com/podcasts/designing-idle-games-for-active-players/

Join Nate Barker, Director of Biz Dev at Kolibri Games, in talking about idle games. Learn strategies for making and designing idle games that will monetize. Learn more here: https://www.ironsrc.com/podcasts/designing-idle-games-for-active-players/

Carissa Gonzalez, User Acquisition Manager at Pixelberry, shares her insights on everything from being a woman in the game industry, to how we've seen game marketing evolve, and how you always need to question the data. Read the edited highlights here: https://www.ironsrc.com/podcasts/the-social-impact-of-gaming/

Carissa Gonzalez, User Acquisition Manager at Pixelberry, shares her insights on everything from being a woman in the game industry, to how we've seen game marketing evolve, and how you always need to question the data. Read the edited highlights here: https://www.ironsrc.com/podcasts/the-social-impact-of-gaming/

Erin O'Brien, Head of Culture at Gram Games, discusses what it means to set company culture as a business imperative and shares her secret sauce for nurturing a strong community in the workplace. Read the edited highlights here: https://www.ironsrc.com/podcasts/setting-company-culture-business-imperative/

Erin O'Brien, Head of Culture at Gram Games, discusses what it means to set company culture as a business imperative and shares her secret sauce for nurturing a strong community in the workplace. Read the edited highlights here: https://www.ironsrc.com/podcasts/setting-company-culture-business-imperative/