If you are truly committed to achieving your limitless potential, it is going to get ugly. You are going to dive deep into the darkness of your past and accept who you were before and not allow the past to dictate who you are today or who you will be in the future.

Stress is a gift. It is a sign that we are growing through experience. In order to put that stress to good use, we must wisely choose how we react to it.

In this episode, Jesse outlines the steps you need to take when you are pitching your idea to a prospect.

Many times as entrepreneurs, in order for us to grow as individuals and business owners, we must make a choice to stand for something we believe in regardless of how others view what we do. To follow our hearts towards making a difference in the world. This where true fulfillment is found. It is not in anything monetary or external to us. It is found within each of us when we do what we feel is right and in alignment with our reason for being.

Companies are like muscles, they need to be stretched to get stronger. In order for you to grow as a person and your company you need to get uncomfortable and purposely try to break your own systems, then build them back stronger. Stretch your capabilities. The more practice you have stretching, the more you will amaze yourself with what you and your agency can accomplish.

If you have been in business for long enough, you can feel the difference between clients that want to work with you and those that feel that they need your services. When you are serving them from a place of need, you assume the role of saving them. They tend to eat up more of your time. They come with demands. They ask for discounts. They need salvation from themselves and have come to you to save them. These clients are going to hold you down from achieving 7-figures if you aren't careful. On the contrary, the clients that come from a place of desire also come from a place of choice, of seduction, of having agency over their choices. They get to choose working with you. You didn't force them to be sold on your services. You came from a place of strategy rather than salvation.

Many times as entrepreneurs we get into a role of feeling the need to sell to grow the business at any cost, even if that means that we are working with people that are not a good fit. The short term gain of increased revenue is lost when the new client has buyer's remorse. The agency ends up using precious time and energy on them. Things don't go smoothly on client fulfillment and eventually you feel as though they are to blame when in actuality the client was a bad fit from the beginning.

In order to get to where you need to go, you need a plan. With your goal in mind, understand the what, why and when, but remain adaptive with how it will get done.

Every time you lie, you are saying "I am afraid." Be a leader, not a coward. Be true to yourself. Stop lying to yourself and others. This goes for blatant lies and lies of omission. When you are true to yourself, you are free and you will find peace.

In the abundance of opportunities, it is easy to get overwhelmed, distracted, and get stuck working in one area of life, while neglecting others. In order to navigate through this situation, we must focus, limit the time spent doing certain activities, and we must find balance in our lives.