Leverage Masters

Today's guest, Shel Horowitz, began his campaign for social responsibility as a toddler, and by age 15 he was involved in a community group that opposed a nuclear power plant proposed for two miles north of New York City (a proposal that the utility company quickly withdrew). His first book, written when he was only 22, was about why nuclear power makes no sense.

He has been involved in numerous successful community actions. His Down to Business webzine was one of the first business publications to have a regular section on sustainability.

On the marketing side, Shel was still a teenager when he started doing publicity and marketing for grass-roots community organizations with zero promotional budget. There wasn’t even money available for stamps, so he used to hand-deliver press releases on a three-speed bicycle. Trained as a journalist, he first became aware of the power of the news media when a local paper refused to print meeting notices he wrote for a controversial group—but gave extensive news coverage to its refusal.

Now, for over twenty years, he’s helped businesses, nonprofits, and community groups get their message out to the public with little or no expenditure.

Shel now offers not only copywriting and strategic marketing planning based in Green principles, but also helps unpublished writers become published authors.

Shel is a popular speaker and media interviewee (including multiple appearances in the New York Times, Inc, Christian Science Monitor, Wall Street Journal, Entrepreneur, and many others) who loves to get the word out about this important new paradigm. A few among many venues where Shel has spoken:

Find all things Shel at ShelHorowitz.com.

Today's guest, Shel Horowitz, began his campaign for social responsibility as a toddler, and by age 15 he was involved in a community group that opposed a nuclear power plant proposed for two miles north of New York City (a proposal that the utility company quickly withdrew). His first book, written when he was only 22, was about why nuclear power makes no sense.

He has been involved in numerous successful community actions. His Down to Business webzine was one of the first business publications to have a regular section on sustainability.

On the marketing side, Shel was still a teenager when he started doing publicity and marketing for grass-roots community organizations with zero promotional budget. There wasn’t even money available for stamps, so he used to hand-deliver press releases on a three-speed bicycle. Trained as a journalist, he first became aware of the power of the news media when a local paper refused to print meeting notices he wrote for a controversial group—but gave extensive news coverage to its refusal.

Now, for over twenty years, he’s helped businesses, nonprofits, and community groups get their message out to the public with little or no expenditure.

Shel now offers not only copywriting and strategic marketing planning based in Green principles, but also helps unpublished writers become published authors.

Shel is a popular speaker and media interviewee (including multiple appearances in the New York Times, Inc, Christian Science Monitor, Wall Street Journal, Entrepreneur, and many others) who loves to get the word out about this important new paradigm. A few among many venues where Shel has spoken:

Find all things Shel at ShelHorowitz.com.

Our guest today provides business resources and connections for entrepreneurs. Her name is Erin Seabold, founder of The Seed.

he site's purpose is to CONNECT, INFORM, INSPIRE and SUPPORT. This site will allow you to connect with each other, resources, experts and a bunch of other cool stuff as part of your $60 annual membership.

If you are an entrepreneur, a business resource, an author, a non-profit, job seeker, or corporation, The Seed allows for you to find resources, events, education, jobs and much more!

Seed to Sky Radio, Facebook, and Twitter are just a few of the ways The Seed and Erin build business through the power of relationships.

Our guest today provides business resources and connections for entrepreneurs. Her name is Erin Seabold, founder of The Seed.

he site's purpose is to CONNECT, INFORM, INSPIRE and SUPPORT. This site will allow you to connect with each other, resources, experts and a bunch of other cool stuff as part of your $60 annual membership.

If you are an entrepreneur, a business resource, an author, a non-profit, job seeker, or corporation, The Seed allows for you to find resources, events, education, jobs and much more!

Seed to Sky Radio, Facebook, and Twitter are just a few of the ways The Seed and Erin build business through the power of relationships.

Today our guest is bestselling visionary fiction author Devin O-Branagan, author of several books including Glory: The Legend Begins,. She caught Ronda's attention because of her thriving presence on Facebook and Twitter profile as well as her own active @DevinWrites.

As you can tell, Devin is quite active in the social networks. She also blogs, gives writing tips and has a hoard of raving fans of her writing. She will have fabulous tips and strategies to share with you for growing a fan base while doing what she loves. Be sure to pick up one or more of her books listed here. Ronda's reading Glory right now and is enthralled with it!

Our own co-hose Ronda Del Boccio participated in Devin's unusual book launch by contributing a fiction story called "Allies", which Devin chose to feature on the GloryLegend.com book launch.

Today our guest is bestselling visionary fiction author Devin O-Branagan, author of several books including Glory: The Legend Begins,. She caught Ronda's attention because of her thriving presence on Facebook and Twitter profile as well as her own active @DevinWrites.

As you can tell, Devin is quite active in the social networks. She also blogs, gives writing tips and has a hoard of raving fans of her writing. She will have fabulous tips and strategies to share with you for growing a fan base while doing what she loves. Be sure to pick up one or more of her books listed here. Ronda's reading Glory right now and is enthralled with it!

Our own co-hose Ronda Del Boccio participated in Devin's unusual book launch by contributing a fiction story called "Allies", which Devin chose to feature on the GloryLegend.com book launch.

This week, we're sharing our favorite time and labor saving tools that help you grow your relationships AND your business. We'll list all of them in a post that will come up just after the show. Feel free to jump in naa share your favorites as well.

This week, we're sharing our favorite time and labor saving tools that help you grow your relationships AND your business. We'll list all of them in a post that will come up just after the show. Feel free to jump in naa share your favorites as well.

Today our guest is Doug Westmoreland, who creates inspirational messages that get everyone sharing videos that touch their lives. He went from shipping clerk to VP to business owner that spreads messages that grow massive lists. That's the power of Online word of mouth marketing, AKA viral marketing.

Doug has now created a system that grows MASSIVE lists at lightning speed through spreading these powerful videos. He is one of the leading experts in this area, and he is revealing some of his biggest secrets on the show.

Now he owns 2 companies, MyInspiration4Life.com and Life Secrets Marketing.

He has created not just viral videos but a duplicatable system for viral list building using these inspirational videos. You will definitely want to be LIVE on the show because we're doing something truly special...You'll have to be here to find out what it is!

Today our guest is Doug Westmoreland, who creates inspirational messages that get everyone sharing videos that touch their lives. He went from shipping clerk to VP to business owner that spreads messages that grow massive lists. That's the power of Online word of mouth marketing, AKA viral marketing.

Doug has now created a system that grows MASSIVE lists at lightning speed through spreading these powerful videos. He is one of the leading experts in this area, and he is revealing some of his biggest secrets on the show.

Now he owns 2 companies, MyInspiration4Life.com and Life Secrets Marketing.

He has created not just viral videos but a duplicatable system for viral list building using these inspirational videos. You will definitely want to be LIVE on the show because we're doing something truly special...You'll have to be here to find out what it is!