In this engaging episode, Ed Parcaut sits down with publishing expert, author, and former film & TV producer Aurora Winter to explore the power of books as authority builders and business growth tools. Discover Aurora's journey from screenwriting and producing television in Canada to launching multiple successful businesses through publishing—plus her deep dive into the neuroscience of communication and why storytelling matters more than data alone.

You'll learn practical tips on using books (and even short books) as lead magnets, how to turn your expertise into a compelling story that attracts your ideal clients, and why self-publishing could be the smartest route for experts and entrepreneurs. Aurora shares case studies and her personal method for transforming a single interview into a business-launching book, as well as insights on translating books into courses, TV series, and more.

Whether you're an aspiring author, entrepreneur, or established pro ready for your next pivot, this episode is packed with wisdom on building authority, connecting with your audience, and creating content that lasts. Plus, if you're curious about turning your book into a potential TV or streaming series, Aurora brings her unique publishing-to-Hollywood perspective to the table.

Highlights:

• The neuroscience-backed formula for unforgettable messaging

• How Aurora's burnout led to a new business and a bestselling book—using her own lead magnet technique

• Turning books into courses, podcasts, media opportunities, and even Hollywood pitches

• Real-life tips for boosting your authority in any industry

Ready to amplify your impact? Don't miss Aurora's free resources at turnwordsintowealth.com.

Tune in for a blend of strategy, inspiration, and actionable steps to elevate your business and brand!

*Contact Ed Parcaut:** - 🌍 Website: [edparcaut.com](http://edparcaut.com) - 📱 Twitter: [@edparcaut](https://twitter.com)

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