“We wrote our mission statement and we re-embraced our core values because we can't have our strategy and the rest of our business without our culture first.”

In this episode of Lead with Culture, we are joined by Brian Maglicocco, Director of Culture and Business Development at Captivate Exhibits, to share how his company has transformed from the 6 immutable principles of a dynamic culture from Matthew Kelly’s book, The Culture Solution.

In our conversation, Brian discusses his company’s strategic integration of mission and values into their hiring process, the impact of creating a Dream Manager program, and how they incorporated a cultural assessment to strengthen their team.

In this episode, you’ll discover:

1. The importance of integrating a company's mission and values into the hiring process to ensure new hires align with the organization's culture
2. The benefits of having a coaching culture within an organization, promoting both personal and professional growth among employees
3. Strategies for overcoming challenges during a crisis, such as the COVID-19 pandemic, by adapting business models and focusing on core values

Things to listen for:

[05:37] Pandemic led to growth for Brian’s exhibit company

[09:42] Enhance culture through successful hiring and teamwork

[15:24] Collaboration spurs creativity, fuels productivity, and innovation

[17:33] Creating purpose-driven mission statement revolutionizes organizations

[22:37] Fear of what others think can hinder growth

[25:27] Seek connection with culture managers for support

[28:27] Dream managers create a positive impact on organizations

[33:00] Identify main culture principles and get personalized coaching

Resources:

• Floyd Coaching
• The Culture Assessment
• Matthew Kelly’s Books
• Floyd Coaching’s Blog

Connect with the Guest:

• Brian’s Linkedin

Connect with the Host & Floyd Coaching:

• Kate Volman’s Linkedin
• Floyd Coaching on Linkedin
• Floyd Consulting on Facebook
• Floyd Consulting on Twitter
• Floyd Consulting on YouTube
• Floyd Consulting on Instagram