“I believe that anytime you build influence on any particular platform, your responsibility is to take those people off of that platform and put them in a format in a place that you can actually manage and control.” - Wayne Mullins 

Welcome to another week of Tactical Leader! In today’s episode, a special guest, Wayne Mullins is back and he will share an approach to marketing with the many platforms and trends today. He argues that following what’s new does not necessarily translate to success and that business owners must rethink the purpose of utilizing platforms.

Wayne is a husband, father of four, founder, entrepreneur, and author.

Over the past twenty years, he has had the privilege of scaling multiple companies and helped hundreds of entrepreneurs do the same with their companies.

Wayne's marketing agency, Ugly Mug Marketing, has won the praises of some of the leading influencers in the business world such as Neil Patel (Founder of QuickSprout), Chris Voss (Author of Never Split the Difference), and Greg McKeown (Author of Essentialism and Effortless).

There’s nothing Wayne loves more than helping entrepreneurs push through limiting beliefs and achieve more than they thought possible.

[00:01 - 04:59] Opening Segment

• If you have a platform and you want to create content that DELIVERS, go over to knightly.productions!
• Getting to know Wayne Mullins 
• Finding creative ways to approach marketing
• Wayne discusses his book - Full Circle Marketing
• Holding onto personal reality requires a change of your personality 

[05:00 - 14:13] Dealing with the Gap Between Expectations versus Reality

• What it takes to change your reality
• The desire for a better future requires us to ask ourselves important questions.
• Application in entrepreneurship
• Embracing the gap allows you to appreciate the journey.
• How the prayer strategy is detrimental
• We often only see the actions of our competitors, not the assets.
• Merely hoping that something works without building a solid strategy is bound to fail.
• Building social presence
• We do not outsmart laws and principles. We prove them.
• Acquiring the right strategy

[14:14 - 32:25] Positioning through Platforms and Leveraging Assets

• Outlining the natural progression
• There are three components in order to sell - 
• Knowing about you, your product, or service 
• Liking the offer
• Trusting the value of the product or service
• Fine-tuning the marketing system
• Having this eliminates the need for salespeople.
• Being specific is key
• Asset versus platforms
• Ask yourself how you can leverage your assets.
• Platforms are insignificant
• Build a business behind the platform for better positioning.
• The goal is to take people out of the platform into a place you can control.
• Marketing for 2022
• Audit your own marketing systems and observe the results.
• Desire versus reality

[32:26 - 33:57] Closing Segment  

• Connect with Wayne (links below) 
• Visit his website, Linkedin, and more! 
• Join us for Tactical Friday!

Key Quotes: 

“We can't continually want and wish and hope for a different reality, a different future in our lives without looking at ourselves and saying, ‘Okay, if I want those things to be true, if I want that desired outcome, what must I change within myself? What must I give up? What must I sacrifice? What must I transition to become?’.” - Wayne Mullins 

“You never truly get to that ideal future. You're always in this space called ‘the gap’. And it wasn't until I really learned to embrace that gap, to learn to actually love the struggle and appreciate the fact that I'm going to be in this journey.” - Wayne Mullins 

“The important point is this, that the platform doesn't matter. What matters is the mentality around the asset itself.” - Wayne Mullins 

Connect with Wayne

Visit his websites at www.uglymugmarketing.com and https://www.yourfullcirclemarketing.com/. Visit his Facebook at https://www.facebook.com/uglymugmarketing/. Follow his Instagram at https://www.instagram.com/uglymugmarketing/.

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