Data and analytics can be super confusing. You know you need it, but you aren't sure what data to get (besides downloads) and what to do with it to help grow your show. I interview Podder Co-Founder Christian Sorensen to share what insights drive success, how to understand your audience better, what trends to track, reviews and rankings.

📊 Challenges podcasters face in understanding and accessing data about their shows

📊 Importance of looking beyond download numbers which data points you need to monitor

📊 What trends to track and how to use that data to create content that attracts your ideal listener

📊 How to understand audience demographics and personality to grow your audience

📊 Impact of reviews on rankings and attracting new listeners

📊 How the data can jump start your ad campaigns and help with content creation

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

What is a great way to get infront of your target market, your ideal client in a strategic and highly visible way? Do a podswap with a podcast that serves the SAME audience as you. Plus it's a way to create lasting relationships and collaboration and partnership opportunities that will grow your podcast AND your business. Today I'm going to share what makes a good swap, how to pitch, and how to create collaborations in the process.

🤝 Learn how podswaps can benefit your podcast and business

🤝 My podcast swap checklist (so you are strategic with your swaps)

🤝 My 4 step Podswap Pitch Process

🤝 Mistakes to avoid when pitching

🤝 What to ask during your collaboration calls and interviews

🤝 What you MUST do after the interviews to tap into eachothers audiences

🤝 How to further the collaboration for more opportunities and business growth

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

There can be several reasons why podcast guests may not promote their episodes as actively as podcast hosts would hope. Understanding these reasons can help hosts and podcast agencies address the issue and encourage better promotion, but it can also help bring awareness to podcast guests so they truly understand what opportunities they are missing.

Join me as I share some potential reasons why podcast guests may not promote their episodes

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

DMing is more than just a communication tool. It's a way to build intimate relationships with your listeners, humanize your brand, and capture their attention in a crowded digital space. But it's so time consuming, right? Well it doesn't have to be with Stampede Social. I chatted with creator Jeffrey Dwoskin about social media engagement, DM strategies, how to automate, track results and grow your podcast using Stampede Social.

Here's a taste of what we chatted about:

• The challenges of engagement on social media and why DM'g is the way to go to connect with prospects.

• A tool to automate your DM'g strategy

• How to build listeners and relationships through a DM strategy

• Features of Stampede Social, such as direct episode sharing and data analytics

• How to use Stampede Social for automations, sponsor promotions, and tracking

• A way to create a 360-degree view of your Instagram engagement

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

More and more business owners are crying the blues over Facebook Advertising - the changes, the costs.

And as a podcaster and small business - it can feel like it's just not an option. Matt Shields of Chimehouse Media is here today to change that. He's going to pull back the curtain and share how he's using podcast content to create targeted audiences in Facebook and Instagram to grow your podcast and get more leads (without breaking the bank I might add!).

• The changes in Facebook advertising and algorithms and what that means for you

• The challenges faced by small businesses and what strategies can help build an audience and monetize your podcast

• Tips for using video clips for social media marketing and how to reach the right audience (yep with Facebook Ads)

• Misconceptions about Facebook ads and the need for transparency and education in the ad management process.

• Strategies to win people's attention and get more 'eyes and ears' on your podcast

• Cost-effectiveness of learning to run ads oneself

His approach is GOLD without losing an arm and leg!

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

AI is HOT - but it can also be confusing and overwhelming. There are a ton of tools out there so what should you use, how do you use them and how can they help your business and productivity?

Learn from Denise Wakeman, co-founder of the AI success club as she shares insider secrets including:

• How AI can save podcasters and marketers a TON of time. Efficiency and time-saving benefits of using AI for podcasters and marketers

• The power of using prompts with ChatGPT to create specific and targeted content

• Using AI tools to generate original content from podcast conversations and interviews

• Tools and strategies for podcasting, including Descript, Headliner, Cast Magic, Grammarly, Otter, and Audio Notes

• The future of podcasting and advancements in audio and image generation

I have such a hard time weaving stories into my interviews - it does NOT come naturally and it's so frustrating! I mean, don't you love those podcast episodes where the guest shares an engaging story that illustrates their point perfectly! I chat with Storytelling Expert Mark Carpenter to share HOW to bring intentional storytelling into your podcast interviews.

📘 How to be intentional about storytelling and having a pre-designed story

📘 Tailoring stories to suit the audience and purpose

📘 The impact of storytelling on increasing followers and engagement

📘 How to craft a story and build out a library (so smart!)

📘 Why authenticity is key and what to focus on (ie the whole point of the story)

Whether you are a guest or a host, I know you'll gain some actionable tips to improve your podcasting game.

You know the podcast industry is growing when you see very niched companies launching and producing podcasts for lawyers. Love it! I had such a great chat with Robert Ingalls of LawPods about the podcasting industry (and no it's not saturated), how to make your podcast stand out, how to repurpose your content to attract leads and why lawyers are launching podcasts.

So, whether you're a lawyer looking to expand your reach or a content creator seeking to make waves in the podcast market, this episode offers valuable advice and inspiration to help you succeed.

Here's a taste of what we cover:

• Why focusing on a specific niche can help establish you as an expert and build a loyal following.

• How podcasts can help you nurture leads, educate prospects and referral sources,and ultimately attract more clients.

• Roberts 'cocktail party podcast' strategy to bring authenticity to your show to be more relatable and engaging.

• How to stand out and attract the RIGHT listeners

• How to use podcasting as your #1 content marketing strategy

Grabbing and maintaining the attention of online visitors has become a challenging feat in today's fast-paced digital world. As a podcaster, you know the struggle of trying to guide your audience towards taking a specific action – be it signing up for a newsletter, making a purchase, or simply listening to the entire show. Crafting an effective Call-to-Action (CTA) is like a well-tuned symphony; it requires a careful blend of creativity, psychology, and an understanding of your audience's behavior.

In this podcast episode, I invite Steve Stewart, a podcast editing expert, to discuss call to actions for podcasters. We explore the significance of call to actions and the different types, such as hard and soft ones. Steve shares his personal experience and emphasizes the importance of having a clear next step for listeners. We discuss the placement of call to actions within episodes and the use of tips of the week as a promotional strategy. We also touch on asking for reviews and the importance of feedback from listeners.

In This Episode

• (01:12) The importance of call to actions

• (03:13) Difference between hard and soft call to actions

• (05:49) Having a clear and concise call to action

• (08:32) The power of suggestion

• (09:34) Ninja call to action

• (10:38) Tips on where to strategically place call to actions in podcast episodes

• (14:13) Using tips of the week as a way to promote products or services

• (15:59) Using reviews as content and call to actions

• (18:40) The wrong way to ask for reviews

• (22:07) Tips for making it easier for listeners to take action

• (27:36) The benefits of directing listeners to a website to learn more about the podcaster

Podcasting means you have a ton of content to share and need a social media scheduler - but do you have the RIGHT one?

My go-to tool is Social Champ, so I have a return visit from Sameer Ahmed Khan to share what you need to 'know' about algorithms, what social media metrics to focus on, AI, and what's hot and working right now (hint carousels and reels).

• Debunk myths about social media schedulers

• How to analyze the data to improve your ROI

• The effectiveness of carousels

• Features that you'll want to look for in a social media scheduler

• How AI can be used for your content creation

• What's happening in social media right now

Watch the episode or read the show notes on https://LeverageYourPodcastShow.com

Get your FREE Podcast Leverage System Training to create authority boosting content with less overwhelm. https://www.leverageyourpodcast.com/free