Leverage Your Podcast Show

Today we are chatting with Lean Production expert Jason Burt who shares how to use the lean manufacturing strategy developed by Toyota to drive growth and profitability. 

• What is lean consulting and what would that mean to a business owner?
• Who do we get out of the ‘doing’ mode and make improvements in our business?
• How can the lead strategy help a business owner?
• How do you use the scientific method and test to make improvements?
• How can we manage our workload to create growth and profitability and remove some stress?
• How does the lean strategy help launch new products or services? Jason shares how to test the market to create more successful launches.

Jason Burt works with business leaders to take a holistic view of their company and use the lean manufacturing strategy developed by Toyota to drive growth, profitability, quality, and any key performance indicators (KPIs) that a company needs to succeed. Jason had the amazing opportunity to receive coaching and mentorship from Toyota on lean principles for over 19 years, and has continued to learn as a business owner. His career has progressed through many functional areas; operations management, supply management, distribution, logistics, dealerships, engineering, and quality in both commercial and healthcare markets while working for large organizations. In each of these areas, he was able to show high-level results to the business through a balanced strategic focus with a "hands on" day-to-day approach. Since venturing into the entrepreneurial world, Jason has had the opportunity to work with many fascinating companies and to help them achieve new potential in terms of business strategy and culture development. Jason’s consultant business Evolve Holdings is focused on Investing In Potential. They believe potential is found in leaders, businesses, products, cultures, industries, and places we haven’t even been looking yet.
Free Guide – Should I start a lean journey:
www.ehiipconsulting.com/sbg

Today we are chatting with PR expert Alistair Clay who is on a mission to democratize PR, to help them reach new audiences and achieve massive success by being in control of their market positioning & their reputation.

• PR feels like a mystery zone, where you are typically at the mercy of an expensive PR firm and we as business owners have no idea how to handle it. Why is that?
• Is there a myth that you need to be a huge company in order to benefit from PR?
• You believe all businesses have newsworthy stories within them, you just need to know where to look and what to look for!
• What 9 questions can we ask to find those stories in our business and to use them to get media coverage. How do we know if we are newsworthy?
• Passion and newsworthiness are not the same thing. Alistair explains.
• Now you have your own PR Agency but with www.class-pr.com you teach people to be their own PR and do it themselves – why?

Alistair is director of one the UK’s top 30 healthcare PR agencies Arc Seven Communications and founder of Class:PR – the #1 online PR training school for small businesses.
Alistair has worked in the media for 20 years and started his career a journalist on The Daily Mirror – one of the UK’s largest daily newspapers – where he covered business, politics and hard news.

As the founder of Class:PR he has helped hundreds of business owners and entrepreneurs learn how to get massive media coverage themselves with his proven FAMOUS Formula.

His motto is: "Everyone has a story – you just need to know how to tell it".
www.class-pr.com For Your Free Press Release Template

Today we are chatting with Strategic Business Advisor | Public Speaker | Executive | CPA Brent McClure who helps businesses surpass their financial goals through leadership coupled with strategic planning and execution. Today he’s going to share how outsourcing your accounting and financial services can improve your bottom line. 

• When you say ignoring your "back office" can ruin your business, what does that mean and how does it affect our bottom line?
• You of course promote outsourcing accounting and financial services for your small business, how is it beneficial to us?
• Why do we avoid our finances?
• How often should we look at our finances?
• You offer CFO services for businesses – I’ve never heard of that – typically you hear big companies have a CFO, but that’s about it – how does having access to a CFO help your business?

Brent McClure is not your typical CPA. He is a visionary, a change agent, and paradigm breaker for the accounting profession as well as businesses across multiple verticals. Brent, in essence, grew up in his family grocery store and took a love of business from an early age and turned it into his future.A results-oriented Senior Executive and Consultant with more than 20 years of success, Brent crosses many business verticals: financial services, construction, SaaS, retail, distribution, manufacturing, oil & gas, and technology industries.

Brent leverages his extensive experience to help businesses improve profitability, increase their capacity, develop sustainability and ensure necessary compliance all while achieving a greater return on investment. In his experience, Brent has learned that hiring a CFO isn’t something many small or medium sized businesses can afford, yet many times desperately need. With this knowledge, he started promoting his CFO services as more of an outsourced, a la carte, offering via McClure Consulting & Advisory, LLC.
Now Brent helps businesses surpass their financial goals through leadership coupled with strategic planning and execution. He wants to ensure business leaders and owners no longer ignore the need for robust financial support or the "back office", finances to their own detriment.

www.BrentMcClure.com/sbg where you can access:
10 simple steps for a clean set of books
10 ways to improve your cashflow
Case study how Brent helped a client with his CFO expertise

• When we say launch – what would we be launching and explain what it means
• What is the typical launch – many know about the sideways sales letter approach – why is this not necessarily the go to approach
• Your strategy is based off of simplicity and speed – I love this – can you elaborate?
• How can you have a successful launch organically through these pop up Facebook Groups?
• Why do they work so well?

Today we are chatting with digital marketing entrepreneur, speaker, and neuromarketer Chris Dayley who gets excited about helping businesses learn what their users want on their website, using psychology based testing and analytics.

• What is a neuromarketer?
• What are the biggest problems most businesses have with their websites?
• You say you focus on user psychology - how does psychology tie in with marketing?
• Why do businesses struggle to get people to convert?
• What testing should we do to get higher conversions?
• What are some things that influence website audience behavior?
• What are some things people should think about with their mobile sites?

Chris is a digital marketing entrepreneur, speaker, and neuromarketer who gets excited about helping businesses learn what their users want on their website, using psychology based testing and analytics.

He started his Conversion Optimization agency Dayley Conversion in 2014, which he later merged with Disruptive Advertising, where he currently works as VP of site testing and optimization.

Links to Resources Mentioned
https://www.disruptiveadvertising.com/
Starter Guide for AB Testing Your Website www.disruptiveadvertising.com/guide

Today I was chatting with network marketing expert Mariko Briley who teaches online lead generation with a focus on attraction marketing, so that entrepreneurs can attract ideal clients faster. She’s going to share with us how you can simplify your lead generation process. So Let’s set sail

Welcome aboard Mariko

• How is your business like a puzzle?
• Why is it so crucial to create systems in your business, how does it affect your growth?
• What pieces can be automated?
• So what is Yoobly and how does it work?

Mariko grew up surrounded by the great outdoors of Alaska. She went from flying tourists around Mt. Mckinley to running a million dollar online business. She loves being an entrepreneur and the freedom that comes along with working online.

Mariko's focus is helping business owners obtain a higher level of success and is passionate about inspiring emerging entrepreneurs to achieve their goals.
She is currently working on her new book with her husband about the four steps to attract your ideal clients.

Links to Resources Mentioned
https://www.yoobly.com/
https://www.facebook.com/yooblymarikobriley/

Today we are chatting with speaker and coach Cardiff D. Hall Author of Tide Turners The practical guide to help you feel in control, experience more joy, and sustain achievement in life. He helps business owners master productivity, so they can elevate their business and today he’s going to share how we can become tide turners ourselves and achieve our goals faster!

Here is what we covered on our cruise:

• Your book Tide Turner’s – of course I love the boating/water theme... but it shows how to plan a course to your own Victory Island of achievements – what is the Victory Island of achievements?
• You express the importance of writing down goals vs having it in your head – why?
• How do you track goals and measure effectively to increase success and become a tide turner?
• What is the biggest mistake folks make?
• What is one thing someone can do, to achieve their goal?
• What is something entrepreneurs may not realize about goal attainment?

Cardiff D. Hall has 25 years of experience in marketing and sales as a Sales Executive, he has a desire to live life with a purpose, impacting adults live an inspired life filled with achievement.He is the founder of Inspiration Insights and helps business owners master productivity, so they can elevate their business.His first book entitled: Tide Turners, earned a # 1 new release on Amazon in January 2017 and is currently working on the audio version.Cardiff is an individual who radiates positivity and helps entrepreneurs look within to move upward.

Today we are chatting with Gavin Zuchlinski, the founder of Acuity Scheduling, the slickest way for businesses to automate and manage their appointments online. He’ll explain why not having an effective back office scheduling system is costing you more than you probably realize.

Here is what we covered:

•Why do entrepreneurs struggle with their calendar so much?
•How can a scheduling tool make us more productive?
•You say Acuity Scheduling isn’t just a scheduling tool—it’s a full-blown, beautiful, incredibly user-friendly system for running your business end-to-end – how is it different
•Why did you create these different features?
•How can Acuity make you look like a successful superstar?

45 day Trial go to https://www.acuityscheduling.com/smooth

Today we are chatting with the Tabitha Carro, creator of Smartphone Marketing School and rock star entrepreneur teaching marketers smartphone design techniques to build their biz online and she will share how to curate beautiful Instagram posts.
So Let’s set sail
---
Welcome aboard name –

• I love the concept of building your biz and doing your online marketing right from your phone (and potentially couch)... I see you have 10K followers on IG -what is it that you love so much about Instagram
• How can business owners grow their following on Instagram?
• What are your favorite IG apps and tools?
• What are stories and how can you use them?
• What are the best apps to have for creating visually appealing stories for Facebook and Instagram?

For 13 years, Tabitha Carro was an elementary school teacher who ran her own curriculum design business on the side. But after discovering her passion was helping fellow business owners, she left the classroom and turned her side hustle into a full-time business. In May of 2016, Tabitha created the Smartphone Marketing School (a blog and membership site) to share her smartphone design techniques with fellow online marketers. Through her course content, members are learning how to create professional videos, product photos, and social media designs without the need for camera equipment, desktop software, or outsourcing design work. Tabitha can either be found in South Carolina with her husband and Yorkie-Poo or on the road in their RV travel van.

https://tabithacarro.com/
https://tabithacarro.com/home-page/
https://tabithacarro.com/couchhustlers/
https://www.instagram.com/smartphonemarketingschool/

Today we are chatting with financial expert Todd Tresidder, who raised his net worth from less than zero at age 23 to self-made millionaire 12 years later by "walking the talk" using the same personal finance and investment strategies taught on FinancialMentor.com. Todd will be sharing his ‘scientific’ approach to 7 steps to 7 figures.

Here is what I asked Todd:

• You say anyone can achieve financial freedom using a scientific wealth building process – that it’s scientific – how?
• Why do so many fail at creating their wealth?
• What are the most important financial questions you should ask yourself?
• You have created this financial freedom puzzle into a step-by-step, paint by numbers process anyone can follow – can you summarize what that looks like?

Todd Tresidder’s background includes getting a B.A. in Economics from the University of California at Davis. Todd is a member of the Economics Honors Society and Deans List and has been a serial entrepreneur since childhood building many businesses and retiring at age 35 from his position as a Hedge Fund Investment Manager responsible for a 20+ million dollar portfolio.

Todd raised his net worth from less than zero at age 23 to self-made millionaire 12 years later by "walking the talk" using the same personal finance and investment strategies taught on this website. Todd reached financial independence at the age of 35 through investing – not marketing – unlike many other financial gurus who made their money through marketing courses and books.

Links to Resources Mentioned
Seven Steps To Seven Figures
https://financialmentor.com/
How Much Money Do I Need To Retire
Step 3 Course