Leverage Your Podcast Show

Phil Singleton is a self-described “SEO grunt” obsessed with tweaking websites for search engine optimization and functional performance. He is a Duct Tape Marketing Certified Consultant and holds a B.S. in Finance from Fairfield University, as well as an MBA from Thunderbird, The Graduate School of International Management in Phoenix, Arizona.

Phil is a co-author of the award-winning, Amazon best-seller The Small Business Owner’s Guide To Local Lead Generation and author of the Amazon best-seller How To Hire A Web Designer: And Not Get Burned By Another Agency.

In addition to providing inbound marketing consulting services to companies across the United States, Phil provides custom SEO-friendly websites under the brand Kansas City Web Design® at KCWebDesigner.com and online marketing and search engine optimization services under the brand Kansas City SEO® at KCSeoPro.com.

Phil is an active blogger, and his content has been featured at Duct Tape Marketing, Freshbooks, SEMRush.com, Ahrefs.com, AdvancedWebRanking.com, WebDesignerDepot.com, and many local Kansas City and Midwest regional print publications and media sites.

Scott Whitaker is an author and membership business guru. You will learn in depth, the seven systems of growing a membership site business. He is the author of “Why People Quit Your Membership Program & What You Can Do About It” and an online course “Seven Systems of a Growing Membership Business.”

Scott has led membership organizations in both non-profit and for profit companies since 1997. He’s noted for having built the largest for profit coaching network for pastors of churches; growing from just 72 pastors a year to over 3,000 pastors a year.

Main Questions Asked:

• What got you into the membership site business?
• What are the main benefits of offering a membership program?
• What are the Seven Systems?

Key Lessons Learned:

Membership Business

• After building up the network for pastors, Scott learned a number of lessons that apply to nearly every kind of business. Almost every business owner should become an expert in the idea of membership.
• A membership business is a model that works in many different industries including coaching, real estate, travel, and more.
• A membership program is unique because your customers are giving you the authority to reinvest into them as members of your community.
• A membership program creates an affinity relationship between the members themselves and not just the content creator.

Growing Your Membership Business

• A system is not just software, it’s anything that saves you stress, time, energy, and money.
• If you find yourself losing money or wasting time, you have to look at the systems you have in place and improve them.
• There a seven systems that exist in every membership business:
  • Content - Everything that you provide, broken down into categories and put onto a content calendar.
  • Assimilation - How you take someone who has just become a member and get them to the point where they feel like they own the membership. What do you want your members to believe, achieve, and receive?
  • Marketing - You should have your market, message, and media match and you have to constantly reevaluate what’s working. Look at the source of your leads and whether or not they are high quality over the long term.
  • Retention - There are two key words when it comes to retention, results and relationship. You need to have both aspects in your want your members to stick around. There should be a pain of disconnect, which is ultimately tied to the results and the relationship.
  • Ascension - You should have at least three levels to your membership business. There will always be someone who wants the highest level of service. You want to maximize and leverage the different levels. Multiple levels also allow a member to descend instead of cancel.
  • Strategy - A process for constant improvement and optimization of all your key metrics.
  • Leadership - A business can’t grow beyond the abilities of its leader. What are you learning and applying that will help your membership business grow?
• Thinking about your membership business, what system or area of your membership business are you most concerned about?

Final Tips

• Check out Scott’s website and his course if you are serious about growing your membership business.
• Make learning a priority, your business will now grow beyond what you are capable of so you have to grow too!

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Links to Resources Mentioned

http://Whypeoplequit.com

https://scottwhitakerconsulting.com

Peter Lisoskie is the founding partner of Chatbot Nation as well as the CEO of InViral Business Incubator. He helps companies deploy chatbots for leads, sales, ecommerce, and customer service. His technology helps foster a more humanized experience between brands and people.

Main Questions Asked:

• What is a chatbot?
• What are some applications for a chatbot?
• What types of businesses are chatbots suitable for?
• What kind of feedback are you getting from people who are using chatbots?

Key Lessons Learned:

Chatbots

• Chatbots are essentially software programs that simulate human conversation.
• Relationship Experience Technology is the future of communication where we create emotional interactive experiences within the technology itself.
• All new technologies face an initial backlash but eventually reach equilibrium.
• Chatbots are superior to every other form of marketing because it’s instant and consumer driven.
• Every interaction with a chatbot can be used to tag the conversation and keep track of the unique individuals.
• Peter believes that chatbots will be the end of email. The average US American gets 121 emails a day, chatbots are how you get above the noise.
• Your existing marketing efforts can put people into your chatbot which allows you to develop the lead with an autoresponder sequence. Be careful not to overwhelm a person by spamming them with messages.
• The open rates and click through rates of chatbots is currently extremely high.
• Facebook Messenger isn’t the only platform where chatbots can be found, they can be found on websites and other chat apps too.
• Chatbots are good options for both large, established businesses as well as the solopreneur.
• The character embodies the brand.
• If you’re just using chatbots for text communication, you’re missing out on an opportunity. Injecting humour into your message is a great way to make the interactive experience more memorable.

Use Cases

• Chatbots can be used as a funnel facilitator that keeps leads moving through the various stages of the funnel.
• The interactive character of the chatbot can also be used as an accountability partner to keep the user on track.
• Messenger codes can allow the consumer to scan the code and have an interactive educational experience around their product.

Final Tips

• If you want to rise above the noise, you have to do something different.
• Interactive experiences are the future of marketing communication. Chatbots are going to change the way businesses and brands communicate.

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Links to Resources Mentioned

www.Slapshotstudio.com/chatbots

www.chatbotnation.co

Chris Spurvey is the author of It’s Time to Sell: Cultivating the Sales Mindset. After consciously choosing the sales profession as a means to create a better life for his family. Chris realized that negative images of sales were holding him back. By shifting his mind-set, Chris was able to transform his “inner game” and use his innate values and talents to become a top sales professional.

Chris joined a boutique IT consulting firm in 2006 and spearheaded its growth to the point it was acquired by KPMG Canada in 2013, where he now serves as the VP of Business Development for Atlantic Canada.

He has delivered talks throughout North America on cultivating the sales mindset.

Main Questions Asked:

• What do you consider the characteristics of a good salesperson?
• Where does the sales mind-set come in?
• What do you consider social selling?
• What do you attribute your success to in LinkedIn?

Key Lessons Learned:

Sales

• Sales has changed, social media and the ability to educate ourselves has made selling different in the modern day.
• A salesperson used to have to be highly manipulative since it was a very competitive environment. The psyche of the buyer has changed, they have more defenses in place against that kind of sales process. Being authentic and caring about the customer is more effective today.
• Sales are the means to acquire the skills of the entrepreneur.
• Many people struggle because of their preconceived notions of what selling means.
• Sales is about being of service, problem solving, and finding ways to bring people your true value. When you change your mindset around sales it will feel much more natural for you.
• Social selling is the way people are educating themselves via the web and the signals they are giving off. It’s about looking through the eyes of the buyer and connecting personally. If you want to grow your business you have to focus on those platforms as a strategist with intention. Stick with the platform that works best for you.

Mindset

• There are only two major ways to change, either something emotionally impactive or forced repetition and adjusting what you see on the “screen of your mind”.
• Chris formulated a motto that allowed him to focus on the energy of progress instead of just the numbers. He celebrated the small wins and focused on building relationships and the progress.
• Changing your mindset can bring your life more happiness at the same time as make your sales process easier.
• Now matter what stage your life is in, there is always a box around you determined by your mindset and perceptions.

LinkedIn

• After creating his profile as a place to put his resume, Chris realized that LinkedIn was a great multiplier effect. He used LinkedIn as a way to network with other IT consultants after learning about them personally.
• Later on, LinkedIn became a publishing platform for Chris and allowed him to start giving value to the people who would later on become his network.
• Chris has seen that posts have been the most effective effort that he has been putting in, many of which are focused on sharing the multidimensional aspects of his personality. It helps to show yourself as a person who is relatable and not just aa brand.
• Creating a nice flow and congruity between your LinkedIn profile and your website is a good way to generate leads.
• LinkedIn groups are hit or miss at this point.
• People are on LinkedIn to promote themselves but they also bring the other aspects of their life and the problems they want to solve. It’s not always about professionalism, there is space to connect.

Final Tips

• Sales doesn’t have to be salesy. If you change your mindset towards sales, it can be your greatest tool for growing your business.
• When it comes to personal branding, don’t be afraid to share the other aspects of your life.
• LinkedIn is for more than just your resume, try connecting with people on a personal level first.

Thank you for listening! If you enjoyed this podcast, please subscribe and leave a 5-star rating and review in iTunes!

Links to Resources Mentioned

The Greatest Networker In The World

Mach 2 With Your Hair On Fire

LinkedIN Success

Kris Reid started out as a software engineer and worked for a variety of companies before he took a break from the corporate world to backpack and find his passion. He ended up developing a game and was looking for ways to promote it, which led him to learn about SEO. He started creating tools that increase website ranking, which is now the basis of his company Ardor SEO.

Ardor SEO is the ultimate multi-national backlink building company that helps businesses achieve utmost success in their respective niches by using the most innovative methods of marketing online, including search engine optimization, reputation management, search engine ranking and link building.

Andrew Kan is the Director of Video Production for TubeBuddy. His role is to produce and deliver digital projects and productions for TubeBuddy, working with Tubebuddy staff; and to work on all stages of production including proposals, design, pre-production, production and post-production.

David Kadavy is the best-selling author of Design For Hackers, a mentor at 500 Startups, and host of the Love Your Work podcast. He writes about creativity, writing, email marketing, productivity, & entrepreneurship.

Josh Haynam is the co-founder of Interact, a place for creating beautiful and engaging quizzes that generate email leads. He writes about new ways to connect with customers and build trust with them.

Nitin Chhoda is an immigrant who arrived in the US penniless in 2002, in a post 9-11 world. Delivered pizza, slept in his car, and didn’t have money for winter clothes, but always a hustler. Became a licensed physical therapist, entrepreneur, author and public speaker in 2007. Now owns and runs several multi-million dollar companies with 30+ employees worldwide.

He is the author of “Total Activation: The 5 Step Fitness Mantra”. It is a dynamic new approach to weight loss and personal wellness. It is a system modeled in three stages of change: Identity, Compare, Integrate (ICI) which has 5 components: Emotional, Physical, Social, Spiritual and Intellectual (EPSSI).

In connection, Nitin has created a skincare and nutrition line – products that work in synergy to activate the best version of you (www.totalactivation.com). Since its launch in April 2014, our team has grown and our nutrition and skincare products have been purchased by thousands of customers largely by word of mouth. We have bootstrapped the entire way. We’re now happily providing nutrition and skincare products to customers in 7 countries.

As a licensed physical therapist, Nitin is also a co-owner of an industry-leading electronic medical records software, In Touch EMR (www.intouchemr.com), which offers scheduling, clinical documentation, billing, practice management and referral generation modules for physical therapists.

From being a penniless immigrant to a licensed physical therapist, who earns his millions mainly through entrepreneurship, in just 15 years, Nitin has shown resilience and hard work actually pays off.

Summer Tannhauser teaches online entrepreneurs and bloggers how to increase their audience, influence, and revenue through the power of Pinterest and passive income strategies. She believes in creating a “Live More, Work Less” business model by utilizing the powerful combination of Pinterest and blogging strategy to grow your email list, increase traffic, and ultimately create more revenue for your business.