INTRODUCING GARY BARNES

Meet Gary Barnes, a force of entrepreneurial insight, media savvy, and lived resilience. In this episode of the Chiro Hustle Podcast, Gary sits down with host James Chester to explore the intersections of chiropractic, media exposure, professional speaking, and the transformative power of storytelling.

Gary is not only the father of a chiropractor, but he also carries a deep respect for the profession, seeing its potential to touch lives when properly communicated to the masses.

https://chirohustle.com/leverage-yourself-as-a-professional-speaker-with-gary-barnes-chiro-hustle-podcast-683/

HIGHLIGHTS

·      Gary shares how chiropractors can become high-impact professional speakers by tapping into their “so that” benefit stories rather than just technical explanations.

·      He explains why writing a book instantly elevates your authority and opens media doors.

·      Gary breaks down the psychology of public speaking fear and how to channel nerves into presence.

·      He redefines sales as service and trust, not closing tactics.

·      A standout quote: “We forget facts, we remember stories.”

·      His signature adversity story - a multiple sclerosis diagnosis with a 10-year death sentence - became a life-defining breakthrough.

·      Gary encourages DCs to focus on the future their patients want, not just the pain they’re in today.

ABOUT GARY BARNES

Gary Barnes, The Breakthrough Business Mastery Coach, is a high-performance strategist, international speaker, and bestselling author. He has built multiple businesses generating over $300 million and has been featured across major media. Diagnosed with MS in 1988, Gary has since become a living embodiment of resilience and purpose.

DIVING INTO…

From Chiropractic Roots to Media Reach

Gary’s son is a chiropractor, and through that connection, Gary developed a unique perspective on how chiropractic can impact more lives - not just through adjustments, but through message mastery. He challenges chiropractors to step into the spotlight and embrace visibility, not shy from it.

The Power of Your “So That” Story

Most chiropractors get stuck talking about techniques. Gary flips the script: Speak to the transformation you provide. It’s not about decompression therapy - it’s about helping a man ditch his cane and walk on stage again. When chiropractors communicate the “so that” behind what they do, they connect on a human level.

Media, Messaging, and Magnifying Your Voice

Gary’s advice for getting on mainstream platforms? Become interesting. His book title “How a Beaver Saved My Life” is a case in point. When you show up ready to serve, not sell, media welcomes you back. And yes, having a book changes the game.

From Fear to Freedom on Stage

Despite giving over 1,000 talks, Gary still gets nervous. His secret? Make the butterflies fly in formation. Speak from your truth. And remember: if you’re listening to your audience instead of performing at them, you’ll always connect.

Service-First Sales and Speaking

Forget “selling” - Gary teaches DCs to build communities through trust and service. Be seen, be safe, be relevant. That’s how people stay, pay, and refer. Speaking is the fastest way to build that connection.

The Adventure of Becoming More

From firewalks to P-51 fighter flights, Gary embodies transformation through courage. His personal motto - “launch and adjust, elevate and separate” - is a call for chiropractors to stop waiting and start stepping into their next level.

CLOSING THOUGHT

“Please take that step into the unknown… Go out and serve. There’s a lot of people that need you, want you. They just don’t know you’re there.”

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