As business professionals across various industries embrace data-driven decision-making and begin to experience the power of precision available at their fingertips, more marketers are turning to artificial intelligence to improve the efficacy of their media placements. 
 
Disruption in this space is being driven by 
- Media / Publisher mergers and acquisitions 
- an ever-increasing programmatic inventory supply 
- availability of smart audience behavioral targeting 
- facilitated by automated & intelligent software tools. 
 
How then should marketers embrace these changes to improve their targeting reach and conversion funnels?

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