As our guest today says; Other than people, data is your most valuable asset. The Vice President of Marketing at Pandera, Tommy Bliven joined us to dive into all things data. Pandera is a full-service analytics and technology consulting firm with a primary focus on developing innovative data solutions leveraging the advanced capabilities of the cloud. As Pandera helps their customers unlock the full value of data, he equally looks to leverage it to optimize their buying journey. We have, with data, the ability to better understand how our users buy, where they are in the journey and what drives them through the buying journey.