Since the launch of ChatGPT in November 2022, many companies have harnessed the language model and similar generative AI tools for a variety of business functions, including writing marketing copy, coding and plugging gaps in medical imaging data.

But before leaders jump on the generative AI bandwagon, they should consider how it fits into their existing technological infrastructure and wider digital transformation strategy. The technology also poses a myriad of risks, both internally and externally, that companies must mitigate.

In this podcast, INSEAD Affiliate Professor of Strategy Chengyi Lin explains all the buzz around generative AI, outlines the implications of the technology across various sectors and offers key strategies to help CEOs, managers and entrepreneurs implement it more successfully across their organisations.